In Part one of FINDING YOUR NICHE we covered several issues. here are the next steps to take
The next key issue in finding your niche is to profile the audience you’ll find in that niche.
Whether you are selling products or information related to dogs, health and beauty, travel, or anything else, you must ask yourself “who will my audience/readers be? Baby boomers? Single people? Work at home moms? MLM people?
Sometimes it takes a little time blogging to realize who YOU are attracting. Is it the 24 to 30 crowd? Older people striving to be young and healthy?
You can do some preliminary profiling, though to see what sort of people are already involved in a certain niche. You can even turn to your own existing social media sites for some indicators. For instance, are you being friended on Facebook mostly by males or females?
You can learn a lot about your current friends and subscribers on Youtube and Facebook by exploring “Insight”. It will give you information on how many men, women, and different ages are hitting and commenting on your social networks. It can be surprising sometimes. And you may have an “aha” moment where you realize that you are already attracting a certain group of people. If the niche you are considering is not relevant to the organic following you’ve already developed, you might want to consider a different niche, or tweak the niche to your current crowd.
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