I have been following Facebook changes.
My initial reaction was Oh No…Another learning curve! I followed advice from people I knew were masters at it. I still couldn’t understand the changes Facebook was going to make. Call me technically challenged, but I got all worked up over this one.
The more I read, the more I was confused.
I was in the middle of a 30-day challenge and was supposed to be blocking out everything else. I had to be focused on what I was doing without distraction. Then…BAM..there was so much buzz about Facebook changes that it took my attention away from my goal. I threw my hands up in the air and sang “Let It Be” from the Beatles and let it all melt away.
Now it is not so frightening to me because I’ve learned to understand it
Facebook is growing fast and it is quickly becoming, perhaps, THE most important way of marketing. No matter what the changes will be, though, there are still rules you must follow to make it work.
1. I always found Facebook to be a place for sharing good content. Facebook is a place where you can syndicate great information with people in your niche or people that have something that you have learned from.
2. Growing organically is the best way to have great people on your Facebook. By this I mean that you don’t want to accept just anyone to get your numbers up. Quality is better than quantity when it comes to having Facebook friends.
3. By liking or giving comments on people you know, relationships start to grow. You may follow someone that gives great content. You probably like reading and sharing information with this person. But on Facebook, you get to see a little more into their lives by reading about their family life, their vacations, a seminar they are at, etc.
4. Now we can grow a little closer. Besides liking and commenting, we can message them and ask if they would like to know you better. This can lead to phone calls, and most of all, trusted relationships.
5. The people you form Facebook relationships with can be customers, joint venture people, mastermind group-mates, and so much more. When you build relationships like this and you get to really know that person, you will most likely recommend their expertise to your other friends. It is all about a trusting relationship. And that is something strong!
6. Being Ethical when on Facebook: We have to think of Facebook as a good social place but there still is a code of respect. It is just like the real three dimensional world. You cannot barge in. If you don’t have something nice to say, don’t say it at all. We develop relationships with certain people, and resonate with them. Facebook is also a place where you can find groups to syndicate one another’s blogs or videos, and also recommend someone on a social site.
7. Reciprocity: You will find that if you related to your Facebook friends in an ethical manner, they will reciprocate to you.
8. Facebook Business Pages: That is where you really want to lead them. As you bond with people, invite them to your business page and encourage comments. You can do this by going to their business page first and commenting. Remember Reciprocity.
9. Have a Facebook opt-in page on your business page. More than likely if you get to know someone, or if you are “liking” and/or commenting on their wall, they will do the same for you. They may even come to trust you enough to opt-in to your offer.
10. Helpful Hint: Try to make friends with people in your niche that are far ahead of you. Go to their Facebook pages and comment with good content. Join their Google Connect and maybe opt-in to their training pages. Staying close to the “big guys” and honestly giving your likes and comments can virally get you more friends that you can imagine.
11. Never give negative comments! Never argue a point. Always keep things on a positive note and you will succeed.
In closing, even the changes in Facebook will change, but the integrity won’t. So please remember to use your Facebook ethically and honestly.