Seems like Google changes so much it has a personality just like my ex husband (key word here is ex lol) No matter what I did for that man he was never satisfied.
I would cook his favorite dinners, then he would complain that he wanted something else. He was never pleased with anything I did. Each day, when I heard his car come up the driveway, my stomach would cringe! “Shoot… he’s home. What kind of mood is he dragging in the door now?”
Sometimes he was in a happy mood, but that could change at any time. I fell into a syndrome of trying to please him, but it never seemed to work out. His ever changing moods caused anxiety. But I even got in trouble for that! “Why are you so anxious?” “Why are you sad” he would say to me. But when I told him the why, it only gave him a reason to argue with me.
Hey, I’m not doing a blame game here because I own 50% of that relationship. You see, I cannot only blame him, but myself too. I chose to accept this behavior, I chose to keep trying to please him for several years. It was my choice!
So here’s the thing….
If I choose to please Google by standing on my head and spitting out endless SEO tactics, Mr. Google changes his mind. “Give me some keywords”, he barks. So I do. “Not in the 3rd paragraph, in the first.” I try to comply. “Forget the keywords, I think you’re just gaming me. Now where’s your backlinks?” he scolds. “They’re right here,” I point out. “Not that type… this type… oh wait, that was last month. Scratch those, now I want these, and if you already used the other ones, you’ll be sorry.” I go and get all crazy trying to please Mr. Google. But of course… I’m not pleasing Google because once again, algorithms change, just like my ex husband’s personality.
Now Google wants me to get social. Well, I’ve been doing that all along. No sweat. That’s my comfort zone. Let’s see what Mr. G thinks about me now (I probably shouldn’t use the term Mr. G because it probably has very little keyword value, I’m not sure because I didn’t check the Google keyword tool this morning).
Why is Google like my ex?
Every time there is a change, I hear that darn car coming up the drive way. My stomach instantly gets tied into knots. But I must take the responsibility for trying to please Google. Like in marriage, it’s always a 50-50 proposition. And you know what? Google seems to be on the same power trip my ex husband cruised along on.
So, just like when I left my ex, I’m leaving you too, Google. I don’t care about being on the first page because I’ve learned there is a lot more to marketing that trying to please you. I learned a long time ago that there was no way in hell my ex was ever going to be pleased. I’m not about to replay that same tired old game with you.
I’ve learned enough about marketing that I can put myself in front of a target audience and I really don’t need you anymore, Mr. Google. I have a sense of freedom to connect with people in my own way, and when I do, I attract those who want to work with me.
Same went with my ex husband. Same feelings…I didn’t give a hoot about leaving him, because I had learned that there was something better out there. A good fit for me to live a happy life. And you know what? I found him. My current husband of 23 years who not only loves me but encourages me, works with me all day long, side by side.
The moral of this story is: If you are banging your head against the wall, trying to get on that first page of Google, stop and think what the heck is it going to do for your business. Are you going to spend all your time figuring out SEO…not too much SEO…be on all the social platforms all day? Oops…now it changed? I was on the first page, now I got demoted to the 1,875th. I don’t even know why. What next? Is that really how you want to do business? There’s lots of lotteries you could play too, while you’re at it.
If you are like me, though, and can see through those big search engines and their little bean-counting robots, then you will buckle down and make some changes. Learn how to market to attract those you want to work with. Life is so much easier when you are in love. So why not be in love with your business and your clients?
What do you think? Would being on the first page of Google do you any good? Would people opt into your offer because you are on the top three tiers? Do you think it is better to do business where people know like and trust you? I would really like to know. Thanks, Donna