In fact, now… more than ever… you really need to understand how email marketing is the path to harnessing the hidden potential of your blog.
And while email marketing is not just for bloggers, it is essential to building any online business that uses a blog as its centerpiece.
Advertising On Your Blog
Email marketing is not about build your “list,” it is the way you use that email list to get people involved in your business.
So, if your blog is about losing weight, you might write articles about things like (a) dieting, (b) exercise and (c) herbal remedies.
You could even have those same three categories on your blog.
To monetize your blog, you could start selling a bunch of products in each category.
You could put banners on your sidebar, header and in your posts.
You could integrate AdSense and CPA (cost per action) campaigns to earn instant commissions.
All these things will probably have these two effects on your blog.
- You have a chance to make a few commissions here and there.
- You will probably have a very small, very dispassionate readership.
How Email Marketing Works
The best way to make your blog profitable, and the centerpiece of a strong online business, is to integrate it with email marketing.
This process begins, of course, with you implementing listbuilding strategies to generate a list of subscribers to your email “newsletter.”
Unfortunately, that’s where many bloggers end.
I repeat, building your list is not the end… it is just the beginning of email marketing.
To use the example I gave above, after you get people onto your “weight loss” email list, you’ll want to start engaging with them.
Use your email messages to let them know that you’re here to help them lose weight.
You recognize that losing weight is their problem, now you are going to offer them solutions to that problem.
This is how you build your relationship with your list.
Once they’ve come to know you a bit, and start to accept your authority or leadership, they will begin to trust you.
This is the key to building a loyal subscriber base.
This is the key to generating engagement with your list.
When you have a loyal and engaged group of followers, your email marketing is ready to start paying off for you.
Email Marketing Is Not Dead, Bloggers
“The money is in the list,” bloggers and internet marketers alike will tell you.
Well, I’m sure you’ve heard that before.
Bloggers, internet marketers, and really anybody at all with an online business agrees that the money is in the list.
It’s absolutely true, and that’s why email marketing is not dead, bloggers.
You see, once you have demonstrated to your subscribers that they can trust you, your whole online business world changes.
You now have a group of “followers.”
They have upgraded from the status of readers to subscribers.
They have upgraded again, from the status of subscribers to “followers.”
Now they are ready to watch everything you do, because they trust you, and they trust you can show them the way to solving their problems.
Your “weight loss” followers are now ready to follow you along other, related journeys that you might lead them on…
Journeys to places like (a) dieting, (b) exercise and (c) herbal remedies.
The Money Is In The List
Once you have loyal followers, you can begin to offer them training, tools, products, coaching and lots of other things that can help them solve their problem, whether it’s losing weight or anything else.
That’s when email marketing really kicks in.
Basically, you need to present them with buying opportunities that will help them solve their problems.
These buying opportunities, though, must be presented as “opportunities” for them to solve their problems, not as sales pitches that will help you build a profitable business.
In fact, they accomplish both of these things, so when you are honest, sincere and truly honor the trust your followers have placed in you… both of you benefit… it’s a true win-win.
Now, bringing people through this process, and actually getting them to the checkout counter, is a rather detailed one.
It involves many working parts, and operates at different levels simultaneously.
I’ll be presenting a live training event on this topic in the upcoming days.
It’s called “Email Marketing Fire.”
Note: “Email Marketing Fire” is another “VIP Club” training event, so if you’re a “VIP Club” member, you are automatically registered. No need to do it here.
I look forward to seeing everyone there, both members and non-members of the “VIP Club.”
In any case, make sure to develop your email marketing strategies wisely.
This is where your blog elevates in your business… and your profitable business at that!
So tell me, now… how is your email marketing going?
What strategies do you have in place to build your blogging business by integrating email marketing campaigns?
I’d love to read your comments below, and please, share this article on your social sites, too.
I’d especially like to hear if you agree with me when I say that “Email Marketing Is Not Dead, Bloggers.”