This post was most recently updated on July 30th, 2016
To get the jump on new things happening in blogging and internet marketing, I make it my business to keep up with the latest trends on the internet. Of course, I look for Facebook changes, Google updates, and all those major platform tweaks that happen every time you turn around. I have to keep my business intact and need to be notified immediately before things change, so I can be prepared for them.
To do this in a somewhat organized manner, I have to weed through what I “need” as opposed to what I simply “want.” You know that shiny object syndrome! I am not a fan. But what I do know is that I need to cherry pick certain things that come into the marketplace to use as tools for my business. The things I need, I have to make a move on. The things I want, I need to discipline myself and let them go by.
What is the Early Mover Advantage?
Now, while I’m not a shiny object person recklessly buying everything I’ll never use, there is another side to the story.
By dogmatically avoiding shiny objects, you also run the risk of missing out on grabbing your potential early mover advantage.
You see, early movers are risk takers.
A software, a plugin, a system, a training… hits the market and you think… sounds great.
But maybe it’s just a shiny object.
Maybe it won’t be the big deal the promoters are saying it will be.
Then again, maybe it will be and you can be on top of the wave.
That’s a lot of maybe’s.
This is where you have to put your business acumen to the test.
Also, when you subscribe to things just hitting the marketplace, you get the early mover advantage of buying in at a crazy low price.
As a blogger and marketer, I do need to know the latest that is going on. For instance:
I was searching for a new webinar system this week and was researching what would be the best for me. I looked at one guy… he is well known and really smart. He just rolled out with a major upgrade to his webinar service.
So, I sat there and said hmmmm to myself. Here is a spank’n new service only one month old. How can I get that trust issue? So I put in two support questions and they answered me immediately. I wanted to know how it would integrate with certain things I’m using.
I went with him and as I did, he reached out to me personally asking me how I was doing. He’s seen me around because I’ve built a reputation in the business as being a pretty polished presenter, and I’ve been starting to teach others how to do it. So he was wondering, right away, how my status and contacts might help him build his business. We built a personal relationship within a week. But the best part is I got the deal. It was at a low price, I jumped on it, and now I’m enjoying immediate early mover advantages.
I do this a lot and wanted to share with you my dear readers how you can get that early mover advantage when purchasing products.
What Is An Early Mover?
You know all about how important that sort of connection and relationship is!
How Can Being An Early Mover Work For You?
When you assess a new thing to have good potential for your business, get to it early. You will get a high ticket product for a very low end price. I cannot tell you how many $7 products I have purchased that pumped up my business. And then a few weeks later it was a $97 product.
It’s not too much work if you subscribe to, and hang out with the influencers in your niche on a regular basis.
Set up a specific email account for subscriptions. Make that your “notify” and “go to” email address. Scan it once a day and see if there is something that will benefit your business.
Will you lead the pack, or trail behind it to scavenge the leftovers?
In our online marketing world, we need to be just about everywhere. But how can we do it single handed? There are great systems out there, but also new ones that are up and coming and if you are one of the early buyers you will get the deal and leverage the advantages.
It’s like the major department stores when they run a sale from 9 am to 12 pm. Will you want to be the first one there if you needed a particular item? Sure you would if they were giving you a great deal on it.
This is why the Early Mover is a huge Advantage for you. It’s a great way to get the deal.
If you don’t apply that Early Mover strategy in your business, you will probably find out about things from other leaders in your niche. Or, you just might miss the boat altogether.
“The Early Dog Catches The Rabbit”