This post was most recently updated on August 1st, 2016
In this article I will share 7 Ways You Can Market Online.
Now, these are not the only ways to market online, but I consider them to be the 7 most effective ways.
Marketing online consists of several components.
First, you need to have a clearly defined niche.
Second, you have to determine what products and services people in your chosen niche need.
Third, you need to offer those products and services to your target prospects.
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Offering the products is what we call marketing.
I always think of marketing as being like when ancient merchant caravans would cross the deserts of Egypt by camel to bring products to the cities.
When they reached their destination, they’d set up outdoor markets to offer their goods to the public.
After they had exhausted the market, they’d move on to another city.
Bloggers and other online marketers do pretty much the same.
They gather their offers and bring them to the online marketplace via various platforms and mediums.
This is marketing.
Here are some of the best ways to do it.
7 Ways You Can Market Online
1. Content Marketing
When you develop, curate or share content online, you are building a marketplace.
Writing a blog post, posting a video or writing a LinkedIn post are examples of content marketing.
Each gives you a chance to reach people looking for specific information.
When you develop content for your target audience, craft it so that it is related to the specific products and services you have to offer.
By writing or posting with a focus on your target audience, you are addressing their need for help.
You can further assist them by offering quality products and services that can help them solve their problems.
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2. Email Marketing
To promote via email, you first you have to compile a list of prospective buyers.
You would typically offer them something free in order to get them on your email list.
Once they are in your database, you send them emails at regular intervals.
These should be messages that offer them even more value in the niche, or introduce them to related products that they will find useful.
In this case, your email list is where you market your wares.
If you don’t have an email list of your own, you can pay a fee to have list owners send emails on your behalf to their subscribers.
These are email ads, commonly referred to as solo ads.
3. Social Media
Another place to bring your offers to market is on any of the numerous social media platforms like Facebook, Twitter and others.
Don’t forget, too, that social media includes mastermind networks like Facebook groups, forums, and other online communities.
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Social media is especially effective because such a huge number of people are there, looking to interact and engage with you if you give them a good reason to.
Network marketers love it because the opportunities to “meet and greet” are limitless.
The key to using social media for marketing is to be social, interactive and helpful to people.
Just be sure you’re building relationships in places where your target prospects are hanging out.
That puts you, your brand and eventually your products and services in front of the right folks.
4. Community Marketing
Community marketing involves building or engaging with a community of like minded people.
Of course, you don’t want to get involved in communities that are outside of your niche.
But when you find people interacting within a common interest community, you have found a rich resource for marketing.
This crowd will be highly motivated to consider your products if they think they will help fulfill their needs.
5. SEO – Using Keywords
Search Engine Optimization is a standard method of marketing online.
One of the most important parts of SEO involves using keywords and metatags on your web pages, blog posts and anywhere that you are posting your content.
Search engine bots seek out these digital markers to decipher the relevance of your content to your target audience.
If you optimize properly, the search engines will put your content in front of exactly the people who are searching for it.
This is a wonderful method for driving free traffic to your offers.
It does require a lot of work, though, beyond which the page ranking process is really outside of your control.
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6. Pay Per Click
The goal of paying for clicks to your offers is to turn “cold traffic” into a pool of prospects.
Cold traffic is people who don’t know you, are not familiar with your brand, but happen to find one of your offers through an online ad.
This could be a Google ad, Facebook ad or media ad of some sort.
While you certainly can market effectively through the use of pay per click ads, you will be paying for prospects who have never engaged with you before.
That’s not the best kind of prospect to have, but if you know the intracacies of paid marketing you can learn to convert a certain percentage of those folks into loyal customers.
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7. Location Marketing
Going out to your local community to market your products is obviously not “online” marketing.
Nonetheless, you can build an online market by building your brand “on location.”
If you have a professional practice, for instance, you can encourgage clients to join your email list in order to get your “newsletter.”
If you have a brick and mortar business, you can offer special deals and discount packages exclusively to those who sign up for your list.
You can even sell digital products to your offline customers and clientele.
A newsletter is one such product, but also you can offer manuals, ebooks and technical support in digital format.
I know many online marketers who recruit people for their network business by attending offline meetups, and then offering online support to their team members.
Needless to say, none of these marketing methods are used in and of themselves.
You should think of ways to combine a variety of these methods to develop the best overall marketing strategy for your own business, products and services.
I’d love to hear about your marketing ideas.
Please tell me what you think of these 7 Ways You Can Market Online.
Please leave me your comment below, and share this article on your social sites.
-Donna
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