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Anatomy of a JV Giveaway Event

The Anatomy Of A Free Giveaway Event  I am outlining the anatomy of a JV Giveaway Event here, not just so you’ll understand how it works, but so you’ll get involved and implement this powerful marketing strategy.

A JV Giveaway Event is a wonderful way for you to grow your email list, but you need to do it right.

Many people get involved but they do some things wrong, so they don’t get good results.

I’ll tell you things to avoid in a moment.

For now, let’s stick to the basic anatomy of a JV Giveaway Event.

1. Internet marketers’ co-op

Internet marketers join forces to help each other build their email lists.

It’s called a JV because it is a “joint venture” undertaken by marketers or bloggers who share the common goal of adding new subscribers to their lists.

Each contributing member of the JV Giveaway has something to give away.

It could be a free ebook, video series, coaching, service or whatever may be of value to prospects.

Somebody usually organizes the event, and they are the JV Giveaway host.

Bottom line, everyone wants to add new subscribers to their lists.

2. Promotion

Each participant is expected to promote the event in two ways.

First, by inviting other marketers who are also interested in growing their own lists.

This is done, of course, in advance of the event start, or at least early in its run.

Second, by emailing to their lists of customers, urging them to “attend” the event when it is live.

3. Submissions

Each JV participant submits his or her squeeze page to the event organizers.

This squeeze page offers a free gift in exchange for an event visitor’s email address.

So, to be part of a JV Giveaway, you need to have (1) a squeeze page and (2) a free offer.

If you don’t have a free offer like an ebook, you can offer a free coaching lesson, a free email series teaching something, a PLR ebook re-purposed for the event, or anything else that you can think of.

Some events even have free offers that you can use.

4. The Live Event

At a specified date, the date begins.

If you’re a participant, you will simply email your list, or post to your social media accounts and tell everybody that the event is live.

This is designed to get them “in the door” to get free giveaways.

You can continue to promote the event throughout it’s duration.

If you do a good job, and all the other JV Giveaway partners all hold up their end of the agreement… there will be a substantial pool of prospects at the live event, joining many people’s email lists to get the promised giveaway item.

Enjoy These Benefits

You can benefit greatly from joining a JV Giveaway Event.

It is a great method, and free one, for filling your list with fresh subscribers.

Of course, you can create a squeeze page and a free offer on your own blog, Facebook page or anywhere else.

But how many people will click on your squeeze page link?

How many will opt in for your free offer?

There is a large pool of prospects at the live JV Giveaway event.

They are all there looking for giveaways like the one you are submitting.

They actually WANT to click on your squeeze page link and get on your email list.

They know it’s a great opportunity to get some quality free offerings, and are more than willing to give their email address in exchange for their opt in.

Avoid These Mistakes

1. Throwing Together A Worthless Freebie

Make your free offer as high quality as possible.

First impressions matter.

If you give your new subscriber something valuable, they’ll probably become a loyal follower and repeat buyer of your products and services in the future.

2. Failing To Promote

Don’t sit back and let the other JV Partners do all the promoting.

Like any other joint venture, the more everyone participates and do their best… the more everyone will benefit.

The Cost Of Participating

The nicest thing about most JV Giveaway Events is that they are free to join.

Many of them do offer the option of upgrading your account to a paid level, though.

It’s a good idea to enter with a paid upgrade because it will give your offer more exposure than those that don’t pay to upgrade.

It’s also a good idea to pay if you don’t have much of a private list to promote to.

Your small voluntary payment will show your good intent to do what you can to make the joint venture successful, even if you can’t deliver a large number of visitors.

That’s basically it.

Case Study

As you know, I love to demonstrate how things work, rather than just teach you about it.

It’s also best for you to get a broad understanding of the anatomy of a JV Giveaway Event, and then just jump in and do it.

Implementation.

That’s where success comes from, not from “understanding” alone.

That said, here’s a Live JV Giveaway Event I’m entering.

It may be over by the time you’re reading this article, and if so, it’s too late for you to enter it.

But follow along anyway and you’ll get a better sense of how to do it in the future.

If you’re reading this early enough to get involved, then do it.

It’s free, and you’ll come away really knowing how to participate in JV Giveaway Events.

Here’s the event…

Profile

Here’s the info David (my JV Partner, haha) had to enter to set up his profile…

Anatomy of a JV Giveaway Event

Event Dates 4-29-2016 to 5-13-2016

The Giveaway Dates are the actual LIVE dates that this JV Giveaway Event will run.

Anatomy of a JV Giveaway Event

 

Basic JV Promo Info

Notice, the word “Contributor” means JV’s who will be entering free products to build their list.

“Members” are people who attend the event to find free products they’d like to use for themselves.

Anatomy of a JV Giveaway Event

Gift Rules

Note that while you cannot use affiliate offers for you freebie entry, you can certainly put affiliate links in your free ebook as well as in your email follow-ups to new subscribers.

So, you have many opportunities for making sales as well as getting subscribers.

Anatomy of a JV Giveaway Event

 

Giveaway Tools

Notice that you get all the help you need for learning how to promote your fee offer, and you can even get a free offer if you don’t have one.  These things alone are good enough reason to do a super JV Giveaway Event like this one.

Anatomy of a JV Giveaway Event

 

Promo Venues

Here’s some ideas for WHERE to promote the JV Giveaway Event.

Remember, when we talk about “promotion,” we’re talking about promoting the event, not your offer.

Your offer will be promoted inside of the live event itself.

Anatomy of a JV Giveaway Event

 

Promo Start Date 4-25-2016

This is the date for beginning your promotion to “Contributors” or JV Partners.

 

Anatomy of a JV Giveaway Event

 

Submit Your Offer

These are the step by step guidelines for actually entering your free product and squeeze page for entry inside of the JV Giveaway Event.

Anatomy of a JV Giveaway Event

 

Your Email Campaigns

Sample Email To Promote To JV Partners

You can do 6 months of list building in just a few
days.

It doesn’t cost you a thing. All you have to do is sign
up and participate in a free giveaway event for your
subscribers.

That’s right, you are not only going to be able to add
thousands of hot subscribers to your list, you’re also
going to be providing a LOT of value to your current
list by giving them some of the hottest products
available today.

==> Get Details Here

Just hit the link above and follow the instructions.

When is the last time 2 minutes of your time built a
list of hundreds (or thousands) of subscribers?

To your success,

Sample Email To Promote The Live Event To
Your Clients,
Subscribers and Facebook Friends

===
Something very big is happening in the next
x days.

And it’s only going to involve a few selected
marketers. That’s why I’m sending you this
private invitation as a valued subscriber.

I was just speaking with the event host
(a well-known Internet Marketer), and we both
realized something very important…

…and it has to do with you

You see, most Marketers could be making a lot
more money if they only had more traffic coming
to their website.

and easy access to marketing tools that have
made other marketers work easier, and made them
a lot of money.

so…

The promoter has called in some favors
from a whole bunch of top online marketers and
convinced them all to give you TONS of f.ree
Products and Services at no cost to you.

-ebooks
-scripts
-memberships

You mention it, it’s there.

Remember, this is coming in just x days.

Stay tuned, I’ll let you know as soon as this is
released.

To your success,

===

So there you have it.

Ready to join me  in the event?

I’ll be happy to help you along the way.  Just let me know you’ve signed up with my link below, and I’ll be there for you 🙂

Click Here To Join The JV Giveaway Event

-or-

Click the banner below…

Well, this has been a lot of fun.

I really enjoyed presenting this to you because I know it can help you build your email lists.

Whether you jump in with me and try it out (remember, it’s free)… or if it’s too late by the time you’re reading this… or you’re just not interested in this approach…

I’d love to hear your comments below.

My Blogging Mentorship Program

And, of course, please share this on your social sites with people who may be interested in the “Anatomy of a JV Giveaway Event” to super-size their email lists.

-Donna

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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38 Responses to Anatomy of a JV Giveaway Event

  1. Enstine Muki
    Twitter:
    April 25, 2016 at 5:46 am #

    Powerful content this morning Donna and you are doing great, you and your partner (wink wink)
    Now, I’m supper interested in this. Maybe going to give a free copy of my ebook Affiliate Marketing For Bloggers or my report on how to attract advertisers.

    Off I go to the link you mentioned
    Enstine Muki recently posted..How to Create Content Upgrades with Thrive Content Builder!My Profile

    • Donna Merrill
      Twitter:
      April 25, 2016 at 4:54 pm #

      Hi Enstine,

      How did I know you would be interested in this? It is great, especially to be able to give away a copy of your ebook “Affiliate Marketing For Bloggers” Goes well with this!

      You would be surprised how many people out there purchase stuff just for the free products lol. A little secret trick my partner and I use to build our target list. And that to me is worth more than money….because they are there and we can make great relationships and you know what that means lol.

      Have a wonderful week,

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  2. Chery Schmidt
    Twitter:
    April 25, 2016 at 11:50 am #

    Good Morning Donna! Just as Enstine has stated above You and David Are Awesome and Yes I am super fired up to check this out..

    Oh Yeh I am off to get signed up now.. Talk soon
    Chery :))
    Chery Schmidt recently posted..Where Does Your Money Go?My Profile

    • Donna Merrill
      Twitter:
      April 25, 2016 at 5:04 pm #

      Hi Chery,

      I just read your last post and am not surprised at your comment lol.

      I’m sure you will have so much value to giveaway and the return can bring great results especially getting different folks in your flock. Plus the money part is a good thing lol.

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  3. Ryan Biddulph
    Twitter:
    April 25, 2016 at 12:50 pm #

    Hi Donna,

    Fascinating.

    Cause my eyes glazed over in the past when JV talk was bandied about on Warrior.

    Now I get it a bit more….and after enjoying your helpful screen shares I REALLY get it.

    Leverage the stuffing out of your presence. Especially if your JV partner is your married partner 😉

    I vibe with the power packed freebie. Some rush to give anything away and leverage poorly. I haven’t done a JV yet but some folks email my free eBook to their email lists, forming a JV Lite. I always pack max value into freebies so people’ll gobble them up.

    And so folks will buy it when it’s premium.

    I will dig a bit deeper on the joint venture thingee. So much leveraging potential.

    Thanks for sharing Donna. Feel better after your trip to the doctor 😉

    Signing off from super sunny NJ.

    Ryan

    • Donna Merrill
      Twitter:
      April 26, 2016 at 3:58 pm #

      Hi Ryan,

      I used to want to run away when on the Warrior looking at all the JV talk. Indeed, my partner is my married one and this is how I can do well on it. Two heads are better than one lol

      I think if you leverage wisely and put a free eBook on there you will get a different crew coming into your fold.

      The first time I tried it and gave away something…I had great buyers come into my list. And that’s what we want to focus on..people that buy!

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  4. Joy Healey
    Twitter:
    April 25, 2016 at 5:30 pm #

    Hi Donna,

    You’ve reminded me…. I participated in a JV event some years ago, and it really was a great way to build my list.

    For some time now I’ve been meaning to revamp one of my ebooks, and this looks like the perfect reason to do so.

    I may not be able to do it this time – will you be doing this on future occasions?

    Joy – Blogging After Dark

    • Donna Merrill
      Twitter:
      April 26, 2016 at 4:01 pm #

      Hi Joy,

      Glad to know you had good results when you participated in a JV event. It is a great way to build your list because there will be an array of giveaways, but those who are attracted to yours will not only join your list, but open those emails and buy your stuff.

      It took me a while to figure this out, but learning by doing proved that it works.

      If you are on my email list you will know if I’ll be doing more of this. I do get involved often.

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  5. Stella Chiu
    Twitter:
    April 25, 2016 at 10:16 pm #

    Hi, Doinna

    Impressive information, It seems like a great way to build the list.

    At this state, I need to concentrate my effort and energy on completing on what I am doing before next venture.

    I may not be able to do it this time. For future, I am open.

    Stella Chiu
    Stella Chiu recently posted..3 Keys to Have Good Life EffortlesslyMy Profile

    • Donna Merrill
      Twitter:
      April 26, 2016 at 4:03 pm #

      Hi Stella,

      Indeed, it is a great way to build a list. Just the other day someone purchased one of my products in my sales funnel from something like this. We met on Skype and had a wonderful time.

      I like to meet new people every day. It is one of the ways I can do so.

      Now you go and focus to complete your project. Don’t let anything distract you my friend.

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  6. James McAllister
    Twitter:
    April 25, 2016 at 11:36 pm #

    Very interesting Donna, and you’ve certainly done a good job laying out exactly what this is, how to participate, and what there is to gain.

    I’ve heard of these in the past but haven’t participated because I had a few concerns. How would you grade the quality of leads? If I were a participant in this I’d forsee myself either mass unsubscribing early on, using a throwaway email, or hardly opening any individual marketer’s emails because I’m suddenly on so many more lists.

    Not criticizing the event at all, just curious. I know you wouldn’t participate and certainly wouldn’t recommend something to others you didn’t believe would be beneficial.
    James McAllister recently posted..Exit Strategies For Bloggers – Work Less, Earn MoreMy Profile

    • Donna Merrill
      Twitter:
      April 27, 2016 at 12:45 pm #

      Hi James,

      You’ve touched on a hot button topic when it comes to JV Giveaway Events. It’s the same hot button topic that you hear about Solo Ads and even Facebook and other PPC ads.

      The issue revolves around the “quality” of the subscribers you get, if you’re only getting them on your list to get something free.

      The so-called “freebie seeker.”

      Of course, if you post a free product on a free giveaway site, you will get “freebie seekers.”

      Is that a bad thing?

      Maybe.

      You could get a lot of people who want the freebie, so give you a bad email address, maybe one they set up just to get free offers but they never look at it otherwise. It’s common.

      You could get people who report your email as “spam” even though it’s not. Or they can get the freebie and then unsubscribe.

      All of these are issues, but here’s the thing…

      As bloggers, we spend tons of time and effort to get people to do what? To sign up for our list in exchange for a freebie. Right?

      Now, there’s a big difference, we hope. That is, that people visiting our blog know, like and trust us and THAT is why they join our list.

      Maybe. Maybe not.

      You could make that argument and I’d agree to some extent, although, it’s really a matter of how much you are really engaging with folks on your blog BEFORE they join your list.

      But what about the PPC ads… Facebook, Solos, Twitter, Google and all the rest… isn’t this basically stone cold traffic just like you’d get from a Giveaway Event?

      I don’t know. I’m just asking. Leaders in the Internet Marketing industry are all at odds on this issue, so I can’t give you a definitive answer.

      I can tell you this, though.

      You say these concerns hold you back because you’re not sure of the quality of the subscribers you’d get from a JV Giveaway Event.

      Why not try it out and see?

      It’s free to join. All you need is a free product and squeeze page and you can enter. What’s to lose?

      One more thing, though…

      To protect against fraudulent emails, and bogus spam reporting… because you get so many subscribers at ONE time from an event like this and you don’t want 50 people reporting your email as spam at ONE time because it looks like you’re running a spam campaign to the bots… I protect myself by making sure to require a double-optin for event lists that I build.

      That means that people must physically go to their inbox and click a confirmation link that they agree to being on your list. This means they can’t then report your email as spam because they’ve already approved it. It also means that if they give you a fake email, they won’t be able to confirm and therefore won’t get your freebie and will just be weeded out of the process.

      I make this point because I don’t typically require a double optin when people join my lists. But I do it for these events only because you get so many people signing up at one time.

      Hope that answers some of your concerns, James.

      Try it out yourself and see how it works for you. I’d love to hear about your experience with it.
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  7. Harleena Singh
    Twitter:
    April 26, 2016 at 1:18 am #

    Hi Donna,

    This is really a helpful post. 🙂

    I’ve been approached by many product promoters and was requested for a JV but I declined it every time. I never really thought of the email subscribers aspect but feared that the entire process would be too time-consuming. But that was about just the product owner and myself as the host.

    Yours is a multi-JV idea and it’s good because the “members” too benefit a lot by this JV model. I like the way you’ve explained everything step-by-step and included all the examples or samples. For those who have a product to sell, it doesn’t hurt in any way to participate in such JVs. Here’s wishing you and David success in your participation as contributors.

    Thanks for sharing it all with us. Have a nice week ahead 🙂
    Harleena Singh recently posted..Finding Purpose and Overcoming Fear Through Deep ListeningMy Profile

    • Donna Merrill
      Twitter:
      April 26, 2016 at 10:07 pm #

      Hi Harleena,

      I used to decline each time also. But once I got into the swing of things, I found it was beneficial not only for sales, but especially for email. Once someone opts into that, and a good sales funnel is in place, the “machine” starts going lol.

      In this model, there are many participants and even getting to know each other is another benefit.

      Have a wonderful week,

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  8. Mandy Allen
    Twitter:
    April 26, 2016 at 7:21 am #

    I love JV Giveaways. I’ve done a heap in the past and always had good results. A lot of it is based on your write up and how you sell your free offer. A great way to build your list. Thanks for sharing, tutorials are always great!

    Enjoy the journey!

    • Donna Merrill
      Twitter:
      April 26, 2016 at 10:08 pm #

      Hi Mandy,

      It is great to know you had good results in the past with JV Giveaways. So you have a good understanding of how it all works.

      It is a wonderful way to build a list to engage with.

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  9. Marquita Herald
    Twitter:
    April 26, 2016 at 8:37 am #

    Wonderful post Donna! It’s been a couple of years since I last looked into JV events. I can absolutely see the benefit of participating, and you’ve certainly answered some important questions. For me, the stumbling block has been that all the events I’ve seen have all been geared toward people working online in some way (or wanting to) or building a small business. If I found an event geared toward my niche or even personal growth in general, I’d definitely be open to giving it a try.

    In fact, I actually thought about trying to organize something like this and recruiting other people involved in coaching and personal development to participate, but I have a feeling it would be like trying to herd cats. Still, you’ve definitely given me something to think about!

    • Donna Merrill
      Twitter:
      April 26, 2016 at 10:12 pm #

      Hi Marquita,

      I’m glad I have given you something to think about. That is one of the greatest compliments I can have. As long as my content is getting people to think and/or act, I know I am doing my job. So thanks for the feedback.

      It depends on your niche when it comes to these JV Giveaways. But your niche covers everyone lol. You are inspiring people from writers to marketers and so much more.

      My goodness…I think it would be like herding cats to organize this. But…if you know how to do it and you put everything in place, it would be amazing.

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  10. Mark
    Twitter:
    April 26, 2016 at 1:14 pm #

    excellent leveraging opportunities Donna!

    And even though, I have yet to personally participate
    in any type of formal JV giveaway events, I can readily see
    and appreciate, what a tremendous marketing opportunity
    they represent.

    Thanks so much for taking us behind the curtain!I really need
    find some experts in my particular niche put on of these high level
    list building events together!

    Thanks!
    Mark recently posted..Seven Proven Ways Extremely Savvy Entrepreneurs Make Really Big Money Giving Away Free Stuff!My Profile

  11. Rachel
    Twitter:
    April 26, 2016 at 7:16 pm #

    Hey Donna,

    I had never heard of this list building activity before. I can see how it would work. The quality of the give aways are impressive.

    While I was reading through I thought I could not participate as I don’t have an ebook or videos just yet. They are for the future. Although I will keep this list building option floating around in my mind. Actually I think I will add it to my list of things I want to participate in, in the future.

    Your right, for a couple of days of work, the returns would be beneficial. Your always a wealth of great knowledge. Thanks for sharing. Oh and good luck with it all.

    Rachel.

    • Donna Merrill
      Twitter:
      April 27, 2016 at 2:22 pm #

      Hi Rachel.

      Keep it in mind for the future. If you had a small ebook, or just about anything to give away, it sure can work to your advantage.

      When I started doing this, it was to build an email list and there were many who joined, and did opt into my products. The rest I deleted lol.

      I’m happy to know you learned something new today 🙂

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  12. Rachel Lavern
    Twitter:
    April 27, 2016 at 12:38 am #

    Hi Donna,

    I am happy that I came across your post about JV. I had been wondering if I ever wanted to participate in one and what, exactly, it would entail.

    I love the idea of partnering with people who work with my ideal clients already but offer different types of products and services than what I offer and I think you also promote some people who are in a lot of ways direct “competitors”, right? It is kind of the law of abundance I guess. People need help and we just want to help as many people as we can. Most of us can use being spoon fed lots of prospective clients funneled to our email list. If you go network and you find one potential client and then they become a client that’s awesome. But, if you go network and you find a JV partner and then they can get you 100 people on your email list and 10 new clients that’s even better or 1,000 people on your email list and dozens of new clients…and that’s very possible.
    Rachel Lavern recently posted..Why People Really Buy From You or Join Your BusinessMy Profile

    • Donna Merrill
      Twitter:
      April 27, 2016 at 2:27 pm #

      Hi Rachel,

      When it comes to building your email list with a JV there will be the good, the bad and the ugly. But that always happens when we market via an ad or any other cold marketing.

      I like to just throw it out there, and know that a certain percentage will be a client and another percentage will take the free stuff and run lol. It’s part of the game. As long as I have a double opt-in I’m covered as I mentioned above when I answered James.

      It is possible to up your client list this way. It is the beginning of the KLT in many cases.

      As marketers, we have to be just about everywhere 🙂

      Thanks for your wonderful input,

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  13. ikechi
    Twitter:
    April 27, 2016 at 5:24 am #

    Hi Donna

    This is new for me . I know you talked about the benefits of JV in one of your newsletter.

    I don’t have a freebie to share but I will sure prepare one to be able to take advantage of such an interesting model.

    Thanks for sharing. Have a wonderful week.

    • Donna Merrill
      Twitter:
      April 27, 2016 at 2:30 pm #

      Hi Ikechi,

      Yes, I have talked about it in one of my emails because it is a great way to drum up business. Once you prepare a freebie, it is great to have for things like this.

      JV Giveaway events are there every day. The problem is to find one that will resonate with your niche. Once you do they are multitudes of them.

      Stick a freebie on there and see what happens.

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  14. Bharat Sharma
    Twitter:
    April 27, 2016 at 6:19 am #

    Hi,

    I had no idea that email subscribers can be gained by this way too. Joint venutre is really good and a united efforts of many bloggers will definitely bring more results and we will be also be able to learn from each other but finding others who are intersted for the same will be real challenge. Another point is, even if you find some, it is not sure if they will be able to add it to the event. I mean, if you are new blogger and others are in the business from years then they might hesitate. However, if you have a quality product to be given as a freebie then it can definitely work.

    I think JV giveaway is good but everyone should prepare well becuase if anything goes wrong then it harm not just a single blogger but all.

  15. Donna Merrill
    Twitter:
    April 27, 2016 at 2:51 pm #

    Hi Bharat,

    So glad to hear that you’re hearing about this for the first time. I always like to expand people’s vision for things they can do to make their blog more successful.

    I don’t think there’s much to be concerned about if you’re new, as long as your free offer is a good one. But that pretty much goes without saying.

    You offer people free things so they’ll want to be part of what you’re doing, and will eventually become a customer, client or partner. If your freebie is of little value, then you’ll only be hurting your chances of converting your new subscriber into the next level of engagement.

    So, yea, it’s all about high quality… but then again, that’s what we’re in business to deliver all of the time anyway.

    As for preparing, there’s really nothing for you as a contributor to an event to prepare. The event host does everything.

    You only need to post your offer and then promote the event with emails, social shares and the like.

    Of course, any JV event is only as good as the folks involved make it, so the better a job everyone does… the more everyone will benefit. As for what could “go wrong”… the worst case scenario is that not too many people sign up for the event and contributors don’t get as many leads as they hoped for. There’s no signup fee or expenses, so there’s really nothing to lose but the little bit of time you invested.

    Hope to see you joining this one or another event soon, my friend.

    The best way to learn anything new is by just jumping in and doing it 🙂

    -Donna
    Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  16. Mi Muba
    Twitter:
    April 28, 2016 at 1:57 pm #

    Hi Donna

    Amazing idea; I am quite familiar with the term JV as it is a technical jargon of project management but never knew this could be used in online marketing in such a creative way.

    While reading the post I was just wondering which of my already created products like ebooks and e-reports could be an attractive gift to join this event by offering the one.

    Then I thought all my products were quite old when most of the things related to blogging were at its initial stage so by offering an almost-obsolete product could make me fatten my email list but what about the trust people have in me which may be damaged when they found my gift not up to date.

    What I mean to say is that for joining such events just for the sake of expanding the email list one should not put his credibility at a stake by offering a worthless gift. Our gift also works as our marketing agent to let people know about our skills and professionalism that reflects in our gift.

    The whole idea of JV giveaway event is awesome and I am sure after sometime it would be quite popular like webinar is nowadays and the early birds would be potential gainers to fully exploit the potential of such events.

    Many thanks for sharing this very valuable information.
    Mi Muba recently posted..How to start a blog with millions of visitors from day one?My Profile

    • Donna Merrill
      Twitter:
      May 1, 2016 at 10:34 am #

      Hi Mi Muba,

      Thanks for pointing out how important it is to focus on the quality of your free offer.

      A JV Giveaway Event is not just for building huge numbers of subscribers to your list, although it can certainly do that. It’s of little value to you, though, if you just build a list of people who find your information and delivery to be substandard.

      “Free” does not mean junk. You need to put out top quality freebies for events like this because, let’s face it, most of the people that will grab them… have no idea who you are.

      They are “cold traffic.”

      So this is your first, and possibly, only opportunity to make a good impression on them.

      How do you do that?

      You do it by focusing on what I always, always tell people to focus on in their online business… improve people’s lives.

      You are not entering a freebie in a giveaway event to get subscribers.

      You are entering a very valuable training, video or ebook that you sincerely believe will improve the lives of the person who gets it. Remember, “people” not “subscribers” are your customers and clients in the long run.

      This is an excellent way to build your business with customers and clients who will follow you for a very long time, but only if they are convinced that their lives will be improved in some little way by doing so.

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  17. Sylviane Nuccio
    Twitter:
    April 30, 2016 at 2:04 am #

    Hi Donna,

    Wow, you guys are working hard.

    I agree with you, freebies have to be of a very high quality, but also as I was just about to give a very high-quality freebie myself, I am going to give it away to my already subscribed people, but the new guys who want it will have to subscribe for it. I think that’s only fair, right?

    You guys are doing great in this kind of stuff. Congratulations on your wonderful work and helping so many in this area.

    ~Sylviane
    Sylviane Nuccio recently posted..The Only 3 Reasons You’re Preventing Money From Coming to YouMy Profile

    • Donna Merrill
      Twitter:
      May 1, 2016 at 10:39 am #

      Hi Sylviane,

      Yes…we do work round the clock lol. Indeed, if you want to join a give-away event, people that find your freebie interesting will sign into your email. It is a great way to build your list. As long as you have a good email strategy to follow…who knows? They might jump right to your highest priced service/product.

      It happened to me several times. I know you won’t ever give away junk. You have high quality information and that will be the wow factor for others.

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  18. WILLIAM OTOOLE
    Twitter:
    April 30, 2016 at 4:27 pm #

    Doing a JV Giveaway! What a great Idea! I really need to look into this.. I have bought so much stuff over the last few years. Maybe I should do my own JV Giveaway. Your article gives me an insight on how to do that. Thank you Donna. It might take me a while to get around to it… I plan to look back into this when time allows.

    Great post!

    William

    • Donna Merrill
      Twitter:
      May 1, 2016 at 10:40 am #

      Hi William,

      Indeed, you can always do your own JV Giveaway. Yes, it will take a while to put it together, but why not? You have been around the block and have purchased some JV’s so why not do one yourself?

      -Donna
      Donna Merrill recently posted..Getting To Know Your Target AudienceMy Profile

  19. Kathryn Maclean
    Twitter:
    May 1, 2016 at 10:59 am #

    Hi Donna,

    I too have been approached to join JV Giveaways and had not paid much attention to them.

    It never donned on me that it was a good way to grow my email list.

    I do need to do some high-quality freebies as gifts, e-books or pdfs and some squeeze pages .

    You gave so much information that now I understand what they are and how they work.

    Saving this for reference. Good luck with your JV venture. Would love to join if I can.

    Kathryn
    Kathryn Maclean recently posted..Colour Preference as to GenderMy Profile

  20. Robert Thibodeau June 13, 2016 at 4:51 pm #

    Hi Donna,

    Great article! I was involved in JV Giveaway’s but have “drifted away.” I’m seriously considering coming back to it though. The problem (if you want to use that term) is the number of email subscribers from places like Pakistan, India, etc. that I received. When I tried to email them, I had a large percentage (probably 40-50%) “bounced.” Then the remainder from that area of the world never responded to any of the emails I was sending.

    Have you run into this sort of thing in your JV Giveaway efforts? If so, what have you done to overcome this “problem?”

    I ended up with over 1000 email addresses of which I could really only add about 400-450 to my list that I can email.

    I’m interested to get your take on that…(maybe I was doing something wrong in my Give Away…I don’t know)!

    Talk Soon,

    Bob Thibodeau

  21. Donna Merrill
    Twitter:
    June 14, 2016 at 11:05 pm #

    Hi Bob,

    Nice to have you here.

    First, as for a large percent of folks from non-English speaking countries, that’s really a reflection of the community in general. If the event members who are looking for people to sign-up are promoting mindlessly to anyone at all, via any mediums like buying cheap lists just to sign folks up… then the results will be low-converting guests to the event.

    So, like I mentioned, a Giveaway Event is like any other JV project… it’s only as good as the partners involved.

    Now, that’s not to say you won’t find buyers among these folks, but you’ll get mostly freebie seekers who, of course, then have to be sifted through to find buyers or at least prospects.

    That means, you’ll get a lot of pointless signups, so a few things… first, you could use another ESP (email service provider) altogether. This is best. Think, for instance, of MailChimp. You can get something like 2,000 free subscribers. Then you can broadcast mail to this list with a 5 day sequence and see who converts into a buyer, or at least is opening your emails and maybe clicking through. To that segment, you can then offer a squeeze page offer to get them over to your “good list” on your primary ESP (assuming it’s different than Mailchimp, just to use that as an example).

    Another precaution… make the “From” address, or Sender address, something other than the one you use with your primary list. Any spam marks against your test email address won’t be a mark against your primary one, although one further not of caution… it’s not always your “address” that’s tracked but your IP address… so don’t abuse this practice and quickly stop mailing to “bad” addresses, which is why I suggest just a 3 to 5 day intro mailing sequence to pull good prospects and then delete the bad ones.

    Finally, and this works really well… on top of all this, I would definitely set my squeeze pages to “double optin” or “confirmed optin”… if people can’t go to their email inbox and confirm that they want your offer, they’re not really worth your time pursuing.

    Outside of Giveaway Events, I typically use single optin, but for event lists, always recommend a double optin.

    Bottom line, you get a lot of dead weight from these events, but when you can find good ones, the trick is to get a small percentage of good leads, and quickly cull the dead-enders to keep your list clean.

    Hope this helps, Bob. Good luck with future events, and other list building campaigns you build.

    -Donna
    Donna Merrill recently posted..My 3-Step Email Marketing StrategyMy Profile

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