To Grow Your Blog Organically, you need to develop a growth mindset.
Many people try to grow their blogs through static processes.
They do everything they can think of to get to the next level as bloggers.
Do you want to grow your blog’s audience?
Silly question, right?
The reason people blog is to gain a growing audience.
The better question is, do you know how to gain a growing audience with free organic traffic?
Static Growth
Static growth methods are things that can be done to grow your blog, irregardless of your audience.
Increasing the number of blog posts you write, for instance, is a static method.
Write more blog posts, share them on Twitter and Facebook.
This is a pretty certain way to get more clicks to your blog.
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The more blog posts you are sharing and the more frequently you are sharing them, the more likely you are to grow your blog.
This is a pretty linear process.
The problem is, any linear process is very limited.
You can’t just write 2 blog posts a week instead of 1 and expect your blog to double its growth.
In the world of mathematics and cause and effect, this might seem to be the case.
Blogs that focus on static growth fail to understand that real growth, though, comes from actually engaging folks, not just head counting them.
Organic Growth
The point to growing your blog is usually to get more prospects and leads for your business, products or services.
That means, you want to be bringing people to your blog that are interested in what your blog is about.
As folks arrive to your blog, you need to greet them with valuable information.
When you do, there’s a good chance that they will become excellent prospects and leads for your business.
Just getting people to click to your blog is really not the point, here.
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It’s about getting them to stay there, engage with you, get excited about what you’re doing, and enough so that they subscribe to your email list to follow you more closely.
Organic growth is not simply a matter of getting more links out there.
It’s much more about communicating with people, letting them know what value your blog has for them, and connecting with them once they reach your blog.
Grow Your Blog Organically
So what are the methods that will help you grow your blog organically?
Meet Your Audience Where It Exists
Find the communities, forums and social media groups where you target audience hangs out.
When you locate those communities, then make it your business to hang out there, too.
Make yourself visible and relevant.
Be helpful.
Ask questions.
Answer questions.
Get to know people and give them a chance to know you.
Solve some problems for people here and there.
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This will demonstrate your value in the community rather than try to convince people of it with impersonal, cold-click landing pages, or slick blog posts that your target audience may never even read.
Bring Trouble To Your Blog
When you hang out with people for a while, you will know exactly what their problems are… where the trouble spots are in your niche, in your business or your profession.
When you identify that trouble, bring it to your blog.
Make it the source of your blog posts.
Learn about the problems and troubles you find in a targeted Facebook group you frequent, for example.
Then, solve those problems and address those troubles in your blog posts.
After you’ve written a blog post solving a specific problem you see people commonly have, then offer a link to that blog post back inside the Facebook group.
This grows you blog organically in two ways.
1. If the trouble you address is of common concern in your niche, there will probably be a lot of Google searches for it.
Take advantage of keywords and long-tail keywords related to it, and you’ll have a great chance to get a lot of traffic from organic search results.
2. When you link back to the same blog post in your target communities, then a lot of folks who are already familiar with you, will now be very likely to click onto your blog to investigate you a bit further.
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Encourage People To Connect With You
Whether you are chatting with folks on social media encourage people to get involved in discussion threads that you are participating in.
On your blog, always invite people to comment on your posts.
Then, make sure to reply to every comment you receive.
Beyond this, always let people know HOW to connect with you.
Make sure they know how to join your email list, or connect with you on Skype or PM you on Facebook or in a
forum.
It’s amazing how many people make themselves totally visible in key communities, yet very rarely ever let people know how to connect with them beyond the community.
When you do that, you vastly increase the social spread of your efforts and deepen relationships with you.
Do you go about your business every day, writing your blog posts, sharing them on social sites and structuring some basic SEO into your operation?
As you “tend to business” in this tightly controlled and largely routine way, do you think of ways to think outside of the box?
Do you try to be innovative and imaginative in the way you interact with your audience and prospects?
Or do you just do what you do because you think, or have been told, that you need to do those things?
You can grow your blog to a limited extent by running a well structured operation.
But to really reach into the hearts and minds of the people in your target audience, you need to explore, even invent ever newer ways to Grow Your Blog Organically.
What methods do you use to grow your blog?
I’d love to have your comments below, and appreciate you sharing this article on your social sites.
-Donna
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