This post was most recently updated on September 27th, 2016
There are many reasons Why Most Bloggers Never Create Their Own Products.
I coach many bloggers who want to create their own products.
Typically, they start creating a product, they work way harder than they need to on it, and eventually put it on the shelf for “another time.”
Whenever a client tells me that they’re going to “get back to it” later, I pretty much know it will never happen.
When you create your own products, you’ll be regarded as a person who has real expertise in their niche. It’s probably the best thing you can do to gain street creds.
Special: Start Your New Blog in 3 Easy Steps
In the world of blogging, we call it personal branding.
Once you’ve achieved this milestone, the trust factor associated with you and your blog and your business will skyrocket.
People will want to interview you, write articles about you, make videos telling people about you and they’ll want to be part of what you’re doing.
You’ll start getting invitations to write guest posts, do podcasts, and joint venture.
Yet, so most bloggers never create their own products.
Why Most Bloggers Never Create Their Own Products
Here are some of the reasons, in my coaching experience and in my own product creation experience, that I’ve see for this.
Some bloggers have just developed the bad habit of putting things off forever.
- Lack of Expertise.
It’s common for people to believe they are not “expert” enough to create their product.
- Lack of Proof.
I have clients tell me all the time that they can’t “prove” that they’re the best person to teach something, so they don’t.
- Insufficient Knowledge.
Many bloggers I’ve worked with firmly believe there is some invisible level of knowledge on their topic that they must attain before going forward.
As they reach one level, they think they have to get to yet another… and another and another.
- Not Enough Time.
People complain that they don’t have enough time to create their own products.
This is very common, even among those who have absolutely no ideas how much time the project will take.
Overcoming All Objections
The list of “reasons” or “excuses” I’ve just given you can all be overcome quite easily.
Legendary product creator, Jeff Walker, hits on this perfectly in his recent blog post entry.
The title of the post gives away the secret:
As Jeff reveals, the antidote to fear, procrastination and hesitation is to
- commit to taking the actions necessary to create your own products
- break your projects into achievable chunks
- set deadlines to complete each chunk
- set a deadline for the completion of your project
Something magical tends to happen when you set deadlines for yourself.
As you meet one deadline after another, almost without knowing it, you complete your project.
Don’t wait to be “inspired” to create your own projects.
Inspiration is not what makes it happen.
Taking action to meet one deadline after another will result in your completed projects.
Now that you know Why Most Bloggers Never Create Their Own Products, I’d like to hear if you are ready to schedule your first, or your next one.
Please leave me a comment below so can talk about it.
And do share this article with the people on your social sites who might like to know Why Most Bloggers Never Create Their Own Products, and how to overcome those obstacles.