If your blog is failing to grow, failing to make money, or failing to attract crowds of followers and readers… there’s a reason.
Do you ever ask yourself, “Why Does My Blog Fail To Grow And Make Money?”
I deal with these issues every day as a blogging coach and creator of many products designed to help my customers find success from blogging.
When failure first sets in, people generally try to do new things.
Then they buy some software and gadgets to help them “push button” their way to the top.
That is rarely the answer, though, and so these folks usually get more and more disenchanted.
They start believing that they just can’t succeed.
When that feeling and belief gets internalized, there’s a sharp downward spiral.
People get de-motivated, depressed and at this point they just give up.
Ah, but there’s the persistent bloggers who are “committed to success.”
They stay in there.
Yea, I know there’s some of you out there.
You not only keep doing the things that have failed you so many times, but you add a bunch of new things to your arsenal.
When those things don’t bring in your dreamed of success, you become a serial blogging failure.
I know clients who actually get comfortable with the fact that they keep failing.
They accept it and come to expect it.
Hey, this doesn’t make you bad or stupid or a loser.
It makes you really determined to succeed at your “head level,” even while you’ve resigned yourself to failing forever at the “heart level.”
- You want to succeed.
- Of course you do.
- But something inside you has given up.
- So you do more and more to try to force some better results.
The more you do, the bigger your burden becomes.
I know “failed bloggers” who have been working 10 hours a day for a long time.
I know highly successful bloggers who never work more than 2 hours a day.
So, what’s the difference between failing and succeeding in the crazy, wonderful and wild world of blogging?
Holding on to failure is hard… Letting go of failure is easy. via http://ctt.ec/QfbZI+
Why Does My Blog Fail To Grow And Make Money?
Okay, so here’s the deal.
Probably the biggest problem with building a successful blog or online business is confusion and overwhelm.
You might set out to do one thing then they get involved in 10 other things.
Each of those 10 other things spider into 5 threads in your “must do” action list ends up with 50 things you need to achieve.
- This is all crazy thinking.
- It’s a total spinout.
- You lose control.
- You have to.
How much can a person take, right?
The Wrong Way
Why have you not been able to monetize your blog up to now?
Usually, it’s because you have the wrong business model.
There are other possibilities.
- You’re using the wrong systems.
- You’re not building trust with your readers.
- You’re not attracting enough new followers.
- You’re not getting the traffic you need.
- You’re not creating content that’s compelling.
- You’re not doing anything that’s unique or different, that makes you stand out from the crowd.
These are all things a blogger struggle with.
Maybe you first started blogging thinking all you had to to do is put up a blog, write some blog post and it would bring readers.
Then, you might have thought, it’s simply a matter of embedding some links to some affiliate products, or some banners on the side bar, or maybe add a link to a service to something that you can provide like copy writing, graphic design or whatever.
But it’s not that easy.
And all that is probably not going to work too well.
You think you have to do more?
In fact, doing all that is probably too much.
It’s too much of the wrong things.
It’s too much of things that keep you confused, keep you overwhelmed, make you spin your wheels.
None of this stuff that requires so much work, ever gets to the heart of what you need to be doing.
The Right Way
You see, doing more and more to overcome failure, is itself a classic pattern for failure.
You have, actually or figuratively, carefully plotted your course in your mind, on a mindmap, or on a whiteboard or blackboard.
Now, your blackboard is cluttered with all this stuff you have to do.
- Erase the board!
- Start putting systems into place that will get you genuine traffic.
That will get you a loyal following.
Learn the things you need to do to actually make people come to your blog and take targeted actions.
Things like joining your email list or buying things.
Learn how to connect with these people in the right way to
- build the relationships and trust that you need to attract customers
- attract customers instead of browsers and bouncers
It’s not difficult.
In fact, it’s probably way easier than what you’re doing now that takes so much time and effort.
Here’s the thing…
The way to make money blogging is to have a simple business structure with an actionable system for you to follow daily.
Once it gets too complicated, once it’s spiders out too much into too many different directions, you lose control of it.
- It dilutes your focus,
- your effort,
- your ability to channel your energy into one single, clear purpose.
If Your Blog Fails To Grow And Make Money… Then Maybe It’s Time To Restart Your Business… Ya Think?
So, moving on to 2017, I’d like you to take a look at your blog or online business a little more carefully.
See just how much it may or may not have spun out of control.
- Fresh eyes.
- Deep breath.
- New life.
- Now, think.
How do you know if your blogging business has spun out of control?
Isn’t it crazy?
I get this all the time.
People tell me they’re doing this, that and the other thing, they don’t have time, they can’t keep up, they can’t sleep, they’ve gotta get a job, they’ve got to pay bills and need money now…
All this stuff…
They hyperventilate in frustration and desperation.
But they really can’t see that they’re just doing a whole lot of stuff that doesn’t work, call it a business, and wonder why they can’t make money with it.
Well, if you’re not getting the results that you hoped for at the beginning of the year, there’s a reason.
So, it could be that you’re just not working hard enough.
Of course, it could be that you’re doing all the wrong things.
But most often I find that struggling bloggers are simply spread out way too thin.
They are racing in too many directions and they’ve lost the ability to focus clearly on what they’re actually doing.
I mean, they’re running… but can’t see their feet.
Now, if that sounds like you, here’s an idea.
Here’s An Idea
Why not start out the new year by writing down just what your business model looks like.
Like I said before, write it all the things you do to run your blog on a blackboard.
Then think about the results that you want.
- Are you getting them?
- Are you coming up short?
If not, then you’re in some certain stage of failure.
If you find that you’re really struggling to get any good results…
or to monetize your blog or to build your list or to build trust with your followers…
then something’s wrong.
But don’t despair.
It can be much easier than you thought to turn things around in 2017.
Simply do this…
Erase the board!
Erase Your Blackboard
Holding on to failure is hard… Letting go of failure is easy.
- Holding On harnesses pain
- Letting Go releases it
- It’s time for some change.
- It’s time to start over.
- Develop a beginner’s mindset.
- It’s all wonder and amazement.
- It’s exciting.
You might be afraid to erase the board.
- You clutch desperately to every little etching you’ve scratched into it.
- You believe it has so much valuable information.
- You’ve collected so much stuff over the months and years.
- You think it would be a travesty to lose it.
Yet, all this stuff amount to a whole lot of clutter that is holding you down.
It’s like you’re trying to run in mud.
You’ve got to set yourself free.
So, go ahead.
Erase the Board.
You’ve Got Nothing To Lose
Anything that was worthwhile on that board will stay in your mind.
So, don’t hold on to it.
If you erase the board and then forget something that was on it, chances are that it wasn’t worth holding on to.
Just let it go.
Because, it’s really way easier than you might think.
Anything that had value, will still be with you.
For instance, I write an email to my list just about every day.
That’s because it is a key ingredient in my business.
So, really, it’s part of My Success.
Because, it’s part of what gets me the results I want.
So, if I erase this from my blackboard…. “Write a daily email to your list”…
don’t you think I’m going to still remember how important it is to write that email every day?
Of course I will.
Meanwhile, if I had a note on my blackboard to “start a blog on Tumblr”…
- because that’s something that I’ve wanted to do for the last 6 months
- but I just never got around to doing it
When I finally erase my blackboard…
- maybe I’ll just forget about it…
because if it was really that important to start a blog on Tumblr, I’d have done it by now.
Is that a loss?
You’ve Got Everything To Gain
Actually it’s a gain.
Think how you can gain by letting go of stuff you don’t need to hold on to anymore.
You gain the freedom of that comes with a refreshed, uncluttered mind.
You gain a new, clear perspective of exactly what you’re doing…
- where you’re going,
- what’s important, and
- what is just marginal, or worse,
- what is totally distracting
- even disabling.
Get Off The Failure Treadmill – Restart Your Business
Here’s my challenge to you.
Erase the board.
Let 2017 be the year you turn things around.
Start out with a new sense of clarity and purpose.
- Hit the reset button.
- Restart your business.
Now, I know you probably have no idea where to begin with this process.
I’m running a special 30 day challenge called “Restart Your Business.”
It will start shortly after New Year’s Day.
If you’re struggling to make your blog or online business successful and profitable, this is for you.
This Is What Will Happen Next
When you enroll, I’ll take you through the process of erasing your own blackboard and replacing it .
I do this through
- daily training
- one-on-one consultation
- live Q&A sessions
I’ll show you how to
- replace your old way of doing things
- replace them with actionable things designed to help YOUR blog and business grow and prosper.
You’ll get to erase your board…
clear your mind of the clutter that’s holding you back and perpetuating your continual struggle.
What are you struggling with?
- Is it building a list?
- Is it getting people on your list to actually buy things from your links?
- Is it a new product that you wanted to create but just haven’t gotten to yet?
- Are you spending too much money advertising and not profiting from it?
- Are you blogging mindlessly on a continual basis, like you’re on a treadmill… yet it’s not making any difference in your bottom line?
- Or is it something else?
It doesn’t really matter what your specific problem is.
I’ve seen it all.
Whatever it is that’s prevented you from achieving the things you wanted to, then there’s a reason.
We’ll figure out what that is, and we’ll come up with a solution for you.
It’s time to clear the board and make 2017 become your year to succeed.
Join me in this 30 Day Challenge… Restart Your Business in 2017
I’d love to have you join my challenge group, and figure out out how to break through your own blogging struggles.
Meanwhile, I hope this article has helped you gain some insight into the state of your blogging business.
Do you have a better sense of that?
Why Does My Blog Fail To Grow And Make Money?
So, now I’d love to hear from you in the comments below.
Peace and Blessings This Holiday Season.