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You Are What You Tweet | With Germany Kent

You Are What You Tweet | With Germany Kent“You Are What You Tweet”… That’s who your customers and clients will come to know.

In other words, your tweets will shape and form your “personal brand.”

So, you want to make sure that your tweets portray exactly the kind of personal brand that you want it to.

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The Soap Box Effect

Every time you stand before a microphone in a crowded room, people listen to what you have to say.

I call this the “soap box effect.”

It makes you stand out in a crowd, for sure, but that can either help or hurt you.

You see, it’s one thing to stand on a soap box or grab a mic and make people listen to you.

But it’s another thing to make your “speech” count.

If you’re a blogger, you want that to be presenting yourself as someone helpful and positive, and someone who people will want to know more about

The Twitter Truth

It boils down to this.

Or at least your world… your personal followers.

But of course, your tweets can also be seen by your followers’ followers.

So your world can get kind of big, pretty fast.

So… don’t be too casual about what you tweet.

Don’t get lackadaisical.

Your brand and your image are at stake, every single time you tweet.

You Are What You Tweet

To help you build better Twitter practices, I’ve spoken with world-renowned author and speaker, Germany Kent.

Also known as the “Hope Guru,” Germany has released her latest book, “You Are What You Tweet.”

You Are What You Tweet | With Germany Kent

In this book, she not only tells you why Twitter is such an important social and business tool to use, but she shows you exactly how to use it in the most beneficial way.

And, here’s what I love…

She has written it in a workbook style with tons of checklists.

I love checklists 🙂

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They give you a thumbnail recap of what’s most important so that when you finish reading a chapter, you can just find it all condensed into a short list of actionable tips or resources.

Just by reviewing the checklists, you get a quick recall of the major points made throughout the chapter.

Now here’s the thing about Germany Kent…

She is such an awesome person.

She’s so sincere and caring, and her loving nature just shined bright and clear when I talked to her.

She’s a wonderful author, but even more…

just a wonderful person.

I so much enjoyed getting to hang with her for a little while.

About The Author: Germany Kent

You Are What You Tweet | With Germany Kent

Why Twitter?

So what’s so special about Twitter?

Why is it so important to deploy Twitter to portray yourself as the positive and helpful person that folks will want to follow?

Now, if you’ve been reading my blog for a while, you might remember that I’ve taken some shots at Twitter from time to time.

Things like…

  • “I don’t get it,” or…
  • “how is a rolling ticker tape of 140 character statements supposed to help me build my business?”
  • Part of this thinking was that I just really didn’t like using Twitter.
  • I didn’t know what to say, how to say it, or even who I was really saying it to.
  • I was like, why bother?

And truthfully, I didn’t bother…

for a long time.

But all that’s happily changed 🙂

I’ve been using it a lot over the last 3 or 4 months and now… I’m a believer!

Here’s the thing.

Of all the social media platforms you can be using, Twitter is probably the one that reaches more people and in a more personal way than all the others.

That, actually, is the point I never could “get.”

But, now, I do.

Less Is Best

You see, on Twitter, you’re able to use short snappy sentences (like that illiteration, eh?) that really get to the heart of who you are.

People like the “old me” think that 140 characters is kind of a silly way to communicate with people.

But don’t be like the “old me.”

Twitter has has become probably the most powerful platform on which to build trust, and formulate a strong personal brand.

And really, that’s the most important part of building a successful blog or online business.

But you can’t do it with long diatribes that bore people to death.

They just don’t have time to read through long articles, or listen to hour long videos, or attend long webinars… not anymore.

But when you connect with people on Twitter… within just a few words, they get the essence of what you are all about.

Because your tweets are on an endless loop, you get to be constantly and continually in front of your audience.

Now, that’s a soap box.

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You’ve always got the microphone in your hand.

And you always have an audience.

You get to paint a picture of yourself that is composed of tiny little pixels.

They make little sense in isolation.

But as they begin to bleed together, the full picture, the portrait of “you” begins to form.

Your steady stream of tweets are the pixels.

Your personal brand is the portrait.

I’ve come to see that Twitter really is an unparalleled method for connecting with your audience, your readers, your prospects and your customers.

How To Put Twitter To Work For You

In “You Are What You Tweet,” Germany Kent shows you exactly how to use this powerful social media platform to build your personal brand.

Within its own universe, Twitter allows you to get more mileage from your tweeting strategy than you could from a high-paid public relations firm.

After all, a public relations firm is simply a team of professionals dedicated to putting your message “out there.”

But, with Twitter… you don’t need a public relations team.

You just need to develop a proper tweeting strategy, and you can do it all yourself.

You can easily be your own public relations firm.

In fact, you’ll probably be doing what the public relations firm would do… develop a strong and effective tweeting strategy.

Twitter Etiquette

One of the problems that bloggers and online marketers have in developing their Twitter strategy, is it they simply don’t know how to behave or what to say.

Questions arise…

  • What is it the people want to see?
  • What can you write in 140 characters?
  • What are the do’s and don’ts?
  • “How” should you act… is there a Twitter etiquette?

Germany answers all these questions, and shows you exactly how to resolve every Twitter issue that arises.

She shows you what to do, what not to do, how to act and how not to. 

While Twitter can make you a blogging star or marketing sensation overnight, it can also bury you just as fast.

My Interview With Germany Kent

I think you will get much better sense of precisely how to use Twitter most effectively when you get it straight from Germany, herself.

Here is my short interview with Germany Kent on the topic of her new book,”You Are What You Tweet” …

You Are What You Tweet | With Germany Kent

So, now I’d like to hear from you.

Do you use Twitter and your business?

Do you use it in your life?

Do you really know how best to leverage Twitter?

I’d totally love to read your comment, so just drop a note in the comment section below.

Remember, too… don’t go away without sharing this post on your fav social media sites, so all your friends can benefit from it.  They’re sure to appreciate you giving them the tip-off about Germany Kent’s “You Are What You Tweet.”

Thanks much.

-Donna

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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29 Responses to You Are What You Tweet | With Germany Kent

  1. Joe Elliott
    Twitter:
    January 10, 2017 at 3:40 am #

    Hi Donna,

    I was like you were a few years back also, what the hell is the point in this stupid network.

    I would post tweet after tweet, I actually thought people were not seeing my tweets.

    #RAGING

    Once it all starts to fall into place though, you start to get it.

    The truth is you don’t need to get it straight away.

    Follow people that are truly interested in what you tweet, follow people that are in your network and lastly follow your friends and family.

    Your friends and family will help your Twitter profile look engaged. Let’s face it, you are their baby, they will do whatever they can to help you. If that’s retweeting or liking something, you can bet they won’t mind.

    Next is your network, people that you have helped and that have helped you with your business. These people will normally have a bigger following but this is not always the case.

    You will have to be a bit more clever to get them to help you out but it’s not hard. Build a relationship and give without looking to receive!

    They will help you!

    When these wheels start turning you will start to see more natural growth, all that’s left to do is keep putting out awesome Tweets.

    Thanks Donna for this 🙂

    Joe
    Joe Elliott recently posted..58 Experts Reveal Their Best Link Building Tactics For 2017My Profile

    • Donna Merrill
      Twitter:
      January 10, 2017 at 8:28 am #

      Hi Joe,

      It’s good to hear that I’m not the only one who was less than enthralled with Twitter… way back in the day… like 4 months ago 🙂

      But I’ve really come to like it as I get in the flow a bit, and it’s really been bringing a lot of traffic my way.

      But most of all, and the one thing I did not expect… it’s actually creating engagement and opening up new relationships.

      The lesson is, don’t knock it til you try it.

      I think Twiter is one of those things.

      -Donna
      Donna Merrill recently posted..Why Does My Blog Fail To Grow And Make Money?My Profile

  2. Ravi Chahar
    Twitter:
    January 10, 2017 at 8:09 am #

    Hey Donna,

    It’s good to see another guest here.

    I have always considered Twitter as one of the best places to spread my words. I am glad that Germany has focused on that.

    Congrats to her for her awesome book.

    People are going to love it.
    Your one tweet is talking to the world. It’s what you’re representing to your followers.

    People are really quick. They judge other just with a few tweets. On Twiter, if you want to build a strong follower’s list then talk to your readers.

    Make connections, spread their content. Never underestimate the power of a retweet.

    Thanks for this interview.
    ~Ravi
    Ravi Chahar recently posted..Freebie For Everyone : Updated Version of BloggingLove Theme.My Profile

  3. Donna Merrill
    Twitter:
    January 10, 2017 at 8:39 am #

    Hi Ravi,

    The power of the retweet… you know, that’s something I’ve come to really appreciate about Twitter.

    You can do so many little things, like hit a retweet button, and it has such a big impact on building relationships and getting on the radar of influencers in your niche.

    Even a tweet is, of course, a fairly simple thing to do.

    Think of all the time you might spend creating Facebook post campaigns, or Pin Boards, or even YouTube uploads.

    You really just cannot beat the leverage and visibility of Twitter.

    Spoken like a latter day convert, eh?

    -Donna
    Donna Merrill recently posted..How To Build Relationships With People Through BloggingMy Profile

  4. Marquita Herald
    Twitter:
    January 10, 2017 at 5:33 pm #

    Perfect timing! I basically turned my back on Twitter last year – oh, I shared things but rarely ever spent time there and certainly didn’t do anything to grow my following. After some soul-searching, I’ve come to the conclusion I got in my own way. A couple of years ago I was emersed in all things to do with independent book publishing, writer groups of all shapes and sizes on every platform. building an author brand, blah, blah, blah. Of course, everyone wanted to follow each other and now I’ve ended up with a sea of book promotions along with tips, articles and all things related to book marketing and publishing!

    So, now that I get that there is value growing with Twitter, and the kind of corner I’ve painted myself into, I’m going to have to PURGE the list before I can begin building again. But after listening to your interview (which I downloaded to listen to again) I’m going to take some time to get strategic about who I want to follow so I don’t make the same blooper. As I said, perfect timing!
    Marquita Herald recently posted..Why We Should Never Stop QuestioningMy Profile

  5. Donna Merrill
    Twitter:
    January 10, 2017 at 7:16 pm #

    Hi Marquita,

    It is so great to know this came at that “perfect timing” for you. Germany Kent has helped me see Twitter in a new light..

    “You are what you tweet” is a great book that I not only read, but used those lists she put in there. I felt like I was being mentored. That’s a good thing. And this is why I wanted to introduce her to my readers.

    -Donna
    Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  6. Sherman Smith January 10, 2017 at 8:18 pm #

    Hey Donna,

    I remember you saying that you didn’t understand. I was in the same class as you.

    I didn’t see the value that twitter had up until I started using it more on my smart phone. That’s when I got the aha moment!

    Twitter can be so valuable and it’s amazing what you can get out within 140 characters. Your audience goes beyond that limited amount of characters and actually get the full meaning.

    Plus it’s amazing how much people you reach with your tweets.

    After listening to the interview, you got me convinced to get Germany’s book.

    I could be negative at times on one of my Facebook accounts, but for the most part I’m usually sharing something funny or educational.

    But I can always enhance my positive side, right?

    Great interview and post Donna!
    Sherman Smith recently posted..Thrive Content Builder Review: Best Drag And Drop Website BuilderMy Profile

    • Donna Merrill
      Twitter:
      January 12, 2017 at 7:40 am #

      Hi Sherman,

      Indeed, in the past I had that love/hate thing going on with Twitter. I took courses, tried, but could never understand how to express myself in such limiting characters.

      But Twitter came a long way adding so many things. After chatting with Germany, reading her book, I did get my AHA moment.

      I know the book will help you so much….I’m not an affiliate, but when something helps me, I do have to share it with folks.

      -Donna
      Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  7. Anand January 11, 2017 at 1:54 am #

    Hi Donna. Subject that’s close to my heart. I used to spend a lot of time on Twitter…Don’t have that luxury anymore. Absolutely true that you are what you tweet. It’s a great platform to connect with customers and others in your industry on a personal level. I’m glad you have started using it and ‘get’ Twitter now. Engaging leads and customers 1-on-1 on Twitter is the best way to build your network and amplify your reach to people who actually care about what you say and will share it with their own networks.
    Anand recently posted..Cheap Click to Call Provides A Huge Marketing ROIMy Profile

    • Donna Merrill
      Twitter:
      January 12, 2017 at 7:49 am #

      Hi Anand,

      More and more these days I’m on Twitter. I didn’t like to automate ever. But during the past several months I’ve been using Post Planner and find it a life saver.

      I only have to take some time once a week and schedule posts for Twitter. -A mixture of business and things I share like quotes, etc.

      After reading Germany Kent’s book, I seen Twitter in a different light and put into action so many tips. Now I’m getting results I set out for.

      -Donna
      Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  8. Deborah A. Ten Brink
    Twitter:
    January 11, 2017 at 5:48 pm #

    Today I watched the Trump News Conference. I will say this, people were very creative on Twitter expressing themselves very cleverly with just 140 characters! If we only get 140 characters at a time to get our brand message out to the world, today, they proved it to me! There is power there and people are watching!

    I think I’m still back where you were 4 months ago, Donna. I have to figure out how to use this power to my benefit. It’s not readily discernable.

    Thank you for introducing us to Germany… and her book!

    Deborah
    Deborah A. Ten Brink recently posted..Inspiration: The Intuitive Orchid [Painting]My Profile

    • Donna Merrill
      Twitter:
      January 12, 2017 at 7:52 am #

      Hi Deborah,

      The power of Twitter IS there and people are watching…. You know my love/hate feeling of Twitter I have had in the past. How the heck can I write 140 characters to get some engagement? Well Twitter has made great changes with images and live streaming.

      Since I read Germany’s book, it did shed a new light on how I would love to use this platform. It does go beyond Twitter and can be used for all social media.

      But what I love most about the book is that it is all about sharing positivity. That I know I can do as well as you!

      -Donna
      Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  9. Mi Muba
    Twitter:
    January 12, 2017 at 12:43 am #

    Hi Donna

    Very informative post on Twitter with a lot of unique points to ponder for using it to its maximum potential.

    The problem is, people take it just like other social media accounts where personal and business objectives could easily be achieved equally while on Twitter a very clear purpose must lead you to fully exploit it.

    Most of the global leaders use it and it is actually the thought exchange center where you won’t face dearth of any kind of ideas.

    I was earlier not that much aware of its power but once I read somewhere that news of Obama’s first win was broken by CNN and Twitter quoted it while its second time win was first broke by Obama himself through none other than his Twitter account. Since then I revised my strategy to focus it more for more better results.

    It is good know about Germany and her ebook here though I saw her several on different social media.

    Nicely done interview and I like how precisely you delivered more in lesser time.

    Many thanks for sharing.
    Mi Muba recently posted..9 accurate ways to monitor your email campaign like a bossMy Profile

    • Donna Merrill
      Twitter:
      January 13, 2017 at 8:45 am #

      Hi Mi Muba,

      Twitter seems to be getting more powerful. I always thought that because of world leaders use it, Twitter is getting more popular.

      So there I am once again with a planned strategy, but on Twitter this time. It is like a start-over for me because I wasn’t consistent in the past. But in only a few weeks, things are starting to look good.

      As for my interview: Indeed, tons of information in a short time. I don’t think people have too much time to listen to anything. 15-20 minutes tops can do the trick!

      -Donna
      Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  10. Amar kumar
    Twitter:
    January 12, 2017 at 12:45 am #

    Hey Donna,

    It is really very interesting interview with Germany Kent and many significant tips comes out by this interview. Twitter is considered as an incredible weapon for blogging, it helps our blog to get popularity and it also help to thrive healthy relationship with our audience throughout world. Twitter is best platform in social media where we can share our videos as well as content to maximize our traffic and productivity level. Twitter has the potential to drive traffic to out blog, get more eye-balls on our content, promote our products/services and increase our influence on the social web.

    If we’re managing the Twitter account for a brand where various people have access to the Twitter account, it’s good practice to tag individual tweets so people know who they are talking to. Sharing other people’s content and tagging them is a sure-fire way to get on their radar. This is an important step in cultivating mutually beneficial relationships. Eventually, thanks for sharing your best experience with us.

    With best regards,

    Amar kumar
    Amar kumar recently posted..13 Ways to Easily Update Your Website Content for 2017My Profile

    • Donna Merrill
      Twitter:
      January 13, 2017 at 8:58 am #

      Hi Amar,

      So good to know you enjoyed the interview with Germany Kent. Indeed, so many great things came out of it.

      It is so true, Twitter can get more eyeballs to our blogs, promote our product/services and increase our influence.

      Thank you for mentioning that it is good practice to tag those various people. Also sharing is always caring and it is a great way to start relationships.

      -Donna
      Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  11. Monika Sharma
    Twitter:
    January 12, 2017 at 1:59 am #

    It’s really a nice article to better understand about Twitter & tweet. Twitter is a professional social media & most of celebrities & common peoples daily make millions tweets but I have also seen some peoples make tweet useless & as I get valuable info via this article so tweet should be good & meaningful !!
    Monika Sharma recently posted..Infusing Quality In The Digital World Over Guest Blog Posting SolutionsMy Profile

  12. Sameer Joshi, PhD
    Twitter:
    January 12, 2017 at 5:16 pm #

    Hi Donna,

    Awesome interview and post. LOVED it. The blog post is absolutely great and very “conversational”, in your characteristic style. And I absolutely loved the interview. It was what you were mentioning recently about a “virtual handshake”. We read content on a blog post. And then there is also this possibility at times to see or listen to the persons behind it. Awesome.

    In the interview, what was evident to me that two great and very articulate ladies were having a very valuable conversation with each other – for the benefit of their readers and followers. Can’t wait to get my hands on the book. And I loved it that you were so upfront in saying that you are in no way affiliated to Germany or her book. While there is nothing wrong in being promoting an affiliate offer, it is awesome just state how things are, too. I really liked that.

    All this is of little consequence without application so here comes: After hearing the interview and reading your post, the FIRST thing I did is tweak a few things in my Twitter profile (hahaha, I seriously did). There wasn’t much to do, but I still used whatever I took from the post/interview.

    I think the post and the interview (especially) is full of nuggets. Must read!

    Be blessed,
    Sameer
    Sameer Joshi, PhD recently posted..IM with InstagramMy Profile

    • Donna Merrill
      Twitter:
      January 13, 2017 at 3:54 pm #

      Hi Sameer,

      It is so great to know you loved the interview. Both of us really clicked and it made it so easy to talk and be able to give those little nuggets of information.

      The book is so helpful, especially the exercises that are in it. As you do them, things start turning around in your head…like a light bulb lol. And yes, I am not an affiliate. I wanted to share something great for my readers, because it was great for me.

      -Donna
      Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  13. rachel lavern
    Twitter:
    January 13, 2017 at 9:39 pm #

    Hi Donna,

    That was a great interview and it was very timely for me. I have been focused on my branding but I am also a part of many groups where we share each other’s social media content. Most of that content that I am supposed to share in no way is in alignment with my brand and what it stands for. So I have been thinking of leaving those groups, such as Triberr.

    Interestingly, I had been treating Twitter as my ‘junk’ social media account and that is where I have been sharing just about anything from people. My thought process was that I don’t even care about Twitter so, who cares? But anyone looking at my Twitter account would not know the info that I just shared here; consequently, that content that I shared could hurt me.

    Thanks
    rachel lavern recently posted..Business Lessons Learned During a HikeMy Profile

    • Donna Merrill
      Twitter:
      January 14, 2017 at 6:55 am #

      Hi Rachel,

      I was in Triberr too a while back and it didn’t give me the substance I needed for my blog/business. I did have segmented groups, but it was like sharing on steroids. I rather have quality than quantity. But that was just my experience. I know it works well for others.

      Twitter being your “junk” social media account is so familiar to me. I did have that love/hate thing going on a while back. But lately using it better and having a plan just like any other social media account is working. After I read Germany’s book, I have been so enlightened.

      -Donna
      Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  14. Darrell Harris
    Twitter:
    January 14, 2017 at 2:47 am #

    Hello Donna
    That was a super interview with Germany Kent it was very insightful and informative with alot of valuable tips. I definitely will be implementing those valuable tips and updating my Twitter profile. I didn’t know how much of an asset Twitter was when I started blogging either. Thanks for sharing this value packed interview and post. Have a great weekend
    Darrell Harris recently posted..33 High End Affiliate Programs to Promote right Now !My Profile

    • Donna Merrill
      Twitter:
      January 14, 2017 at 7:15 am #

      Hi Darrell,

      I am so happy you enjoyed the interview with Germany Kent. Twitter is one great place to be and I had to learn that the hard way myself lol.

      After reading her book, I really worked at it and improved my Twitter actions so much.

      Hope you get a chance to download it.

      -Donna
      Donna Merrill recently posted..8 Blogging Fears You Can OvercomeMy Profile

  15. lisa thomson
    Twitter:
    January 14, 2017 at 12:57 pm #

    Hi Donna, great post! I’m definitely a twitter fan. You could have had us all make a comment in 140 characters or less 😉 We are all forced to be witty on twitter. See ya there, lady! Wonderful guest interview. What an interesting woman. Thanks, Donna.
    lisa thomson recently posted..Book Review & Giveaway-Collateral Damage, Guiding and Protecting Your Child…My Profile

  16. Joy Healey
    Twitter:
    January 15, 2017 at 11:52 am #

    Hi Donna

    Thanks for this interesting post about Twitter.

    I have to confess I haven’t really done much with Twitter – because of the speed of it, even though I know some very good marketers (and now you too) who swear by it.

    Recently I’ve been spending much more time on Facebook marketing than I used to, and that seems to be sucking in all of my time. Perhaps I’d better reduce the Facebook time and concentrate more on Twitter.

    Thanks for the recommendation.

    Joy – Blogging After Dark
    Joy Healey recently posted..New Year Goal Of Serving ClientsMy Profile

  17. DeeDee Lynn
    Twitter:
    January 15, 2017 at 7:25 pm #

    Hi Donna. Great post! I really love Twitter. I’ve stirred up more than one controversy, but that’s okay because it goes along with my current niche. I don’t have to reign myself in so much, and I love it. One place I do draw the line at is calling people names. Hey, I don’t care if you disagree with me. We don’t have to agree, but you don’t need to call me names. It’s amazing how people think they know all about you from one comment. But Twitter is so fun that I keep on keepin’ on. Thanks for sharing this information.
    DeeDee Lynn recently posted..Baby, it’s cold outside: cutting power bills 7 waysMy Profile

  18. ikechi
    Twitter:
    January 15, 2017 at 8:45 pm #

    Hi Donna

    When I first started using twitter , I saw it as nothing special but I was proven wrong over the years.

    Twitter is a great Social platform that can make a difference if you use it properly. It is great to listen to your interview with Germany and she sure is an inspiration and it is great to learn so much insight from it.

    Thanks for sharing. Take Care
    ikechi recently posted..The 10 Most Popular Posts That Rocked in 2016My Profile

  19. Ryan Biddulph
    Twitter:
    January 15, 2017 at 9:39 pm #

    Hi Donna and Germany,

    Twitter Addict here 😉 Just spent another 30 minutes on the platform, thanking my retweeters 1-1 over the past 7 hours and retweeting other travel themed tweets.

    Love your guys take: we really DO tweet the world every time we tweet because of the volume effect of our followings. I may have 48,000 followers – about – but the followers of those followers makes up a huge number. We do hop up on a sop box when we tweet, every single time. Which means I’ve stood on about 441,000 soap boxes LOL.

    Awesome post guys.

    Ryan
    Ryan Biddulph recently posted..10 Blogging Income Streams to ExploreMy Profile

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