This post was most recently updated on August 12th, 2010
WHAT IS YOUR PERSONAL BRAND?
Branding is how people perceive YOU on the internet. So you must be yourself at all times. You never want to misrepresent yourself in something you do not believe in fully.
You can be selling Internet Marketing skills, health and beauty products, self-help advice, or MLM’s. If you have gone through the system you are selling and believe in it or have an MLM that you use yourself and enjoy, only honesty will pour out into your brand.
So don’t be afraid of just being YOU. You are as unique as your fingerprint and always have something distinct to offer. You may not see it yourself, so you must do some soul searching.
Soul searching is your inner passion. You may have gone for years not living your passion, but in the internet marketing world you are free to do so. What interests you the most? What are you passionate about? Write it down in your blog. You will be surprised how many people will identify with you if you pour out the honest passions of your soul.
STAND OUT FROM THE CROWD
There is a lot of competition out there, but don’t stress it. You are unique and have your unique qualities to offer. If you have a good sense of humor, write in that way. If you are more informational write it that way. If you are passionate about technology and know some ins and outs of the techno world, share this important information with others.
It is important here to be in sync with your values and be honest about it. Also, ask yourself how much you can give to people with what you know. People like free advice.
They also like a good idea to help them think. Never underestimate yourself please! Whatever you have learned in your journey, you are one up on someone that doesn’t know that. This will make you stand out and people will be attracted to you.
The secret to standing out from the crowd, is to Just be YOU! Remember… there’s a lot of them, but only ONE OF YOU.
FIND YOUR NICHE AND GO FOR IT
Here is where you have a lot of fun. Set up a blog in your name, set up a Facebook fan page with your name. Create a Linked-In, YouTube andTwitter profile and presence. Consider developeing Ezine articles, perhaps even e-Books. Now give good valuable information and share it within all these networks. Why?
BECAUSE THIS IS THE WAY GOOGLE READS “YOU”!
Your name is important on all your social networks, because if all your accounts have your name on them, Google will take notice. Google counts a link from one site to another as sort of a “vote” for that site. Sites with the most “votes” get higher search results. So the more places your name exists, the higher your quality and relevance will be when someone Googles your name, or searches keywords that involve you.
THERE IS SO MUCH TO PERSONAL BRANDING, THIS IS JUST A BRIEF OVERVIEW TO GET YOU THINKING IN THE RIGHT DIRECTION.