This post was most recently updated on June 7th, 2010
Internet Marketing is a streamline of knowledge that is ever changing. When I am coaching someone, I am mindful of how bewildering all this knowledge can be. So I set up time-lines for my clients to adhere to. This allows them to get off the analyst’s couch and into the real-time stream of activities that will transform their business from a wish and a hope, into a living and breathing business.
One example might be this. You want to get a blog started. You read about it, you take webinars, you ask questions… but you never DO it!
I might offer you this coaching directive. Go purchase a domain… today! Call me with your new domain name and I will direct you to a designer who can get your blog designed and live over the next few days. We’ll discuss the specific instructions you’ll need to give your designer to obtain exactly the kind of blog design that best fits your purpose. Within days, you WILL have a blog. No more wondering about how to do it, or when. No lame excuses or diversions. THIS week you are going to take the action required to have a live blog.
What Now? Develop your blog NoW
I know this business can get overwhelming. That’s why I take you through the process just one step at a time. You learn one thing in theory. Next, you take the action required to DO IT! You set up a blog this week. Next week you’ll write your first post, then schedule yourself to write one each week.
One of my clients is incredible the way she can assimilate so much information. She got her blog set up in short order, but just never got around to writing her first blog post. So all the great information she learned, really got her NOWHERE! When I asked her why, I received a bunch of lame excuses. What it got down to was that she was COMFORTABLE doing the technology required to set up a blog. But she was scared to death to write and offer value. She had convinced herself she had NO value to offer, and could not write. I insisted she MUST write something…anything…or just continue wasting her time and money. When she begrudgingly wrote her first post, it was about something technical and wonderful. People commented on her blog post how helpful this message was.
So once you’re in the game with your new blog, I might, for example, have you learn the whole concept of social marketing with Twitter. Once you START to understand the concept, I’ll have you open your Twitter account and begin tweeting… It doesn’t have to be done perfectly, but you must DO IT. Then, we step back and see what you’ve done right or wrong, and fine-tune your game!
This is how the ACTION process gets you off the bench and into the game of internet marketing.
My friend and mentor Jonathan Budd recently posted the following video. It’s called “GET IN THE GAME”. The question he poses is this: are you a bench warmer OR a player in the game?
If you’re tired of warming the bench…Watch Jonathan’s video and I guarantee you’ll be inspired to TAKE ACTION! Let me know how it works out, and the action you decided to take.