This post was most recently updated on August 6th, 2016
You want to Rank Your Blog High In Google Search if you’re looking for lots of free traffic.
Bloggers and website owners are always looking for ways to get traffic to their sites.
The more traffic you can get to your site, the more popular it will be.
The more popular your site becomes, the greater the likelihood of you getting the chance to convert that traffic into loyal readers, subscribers, customers and clients.
Good things happen when you learn to drive traffic to your site.
It’s particularly nice when it’s free traffic.
Not all website traffic is equal.
Targeted traffic is far superior to random, or even mass traffic.
Getting a lot of people to your blog or website is only meaningful if it consists of people who are interested in what you do, in your topic of interest or your niche.
If you have an e-Commerce site that sells photography instruments and supplies, it really doesn’t do much for you if people visiting your site have no interest in photography.
That’s why, in that case, it would be so important to “target” only people interested in photography.
It’s the same principle for bloggers.
If your blog is teaching people about post surgical rehabilitation, you don’t want to attract an audience comprised of people interested primarily in exercise or losing weight.
The traffic you target must be congruent to the theme of your blog or website in order to convert it into a loyal readership, visitorship and customer base.
Paid vs Free Traffic
Running paid ads on platforms like Google or Facebook will certainly get traffic to your site.
If you want a large volume of traffic, then paid traffic is the best route.
If you want highly targeted traffic, though, nothing is better than free traffic.
That’s because you can put so much more “qualification” structure into your free content than you can in a sales page or squeeze page.
The content in your blog posts can speak in detail to what you do, and therefore, can be written specifically for your target audience.
When you share that blog post, or ideas from it, on free sites like Forums, Facebook and other social media sites, you will attract mostly people who are keenly interested in what you’re doing, what you’re talking about, what you’re sharing.
That kind of targeted traffic is far more valuable to your end goals of converting them into real business, than paid traffic.
Rank Your Blog High In Google Search
Google Search is absolutely the best source of free traffic.
That’s because you’re not searching for targeted traffic, it’s searching for you.
People go to Google to solve a problem or learn something.
They are searching for solutions.
When they find your article or website dedicated to offering that solution, they will be an excellent source of targeted traffic.
In addition, because Google Search is so universal, you can even get as big or bigger numbers of people visiting your site.
The problem is in trying rank your blog high in Google Search so that your target audience can easily find you.
Here’s a few things you can do to help rank your blog high in Google Search.
The most popular method for getting your blog ranked high is to perform some basic SEO (Search Engine Optimization) methods.
There are many SEO methods and many are quite complex.
Basically, it breaks down into two categories, though.
These are commonly referred to as “on page” and “off page” optimization.
On Page Optimization
On page optimization is the method of structuring your web pages and content to get high ranking.
The first thing you should do is to make sure you have keywords placed prominently in your articles and blog posts.
Keywords will tell Google Search just what you are offering to their customers, namely, people doing the searching.
People search by keywords, so you must have them in your blog posts if you want people to find them via Google Search.
A free and easy way to find the right keywords for your blog post, is to use Google Keyword Planner.
It will help you find the keywords that will attract your target audience.
Your title is critical.
It gives Google Search a good idea about what your blog post is about.
That information is then used to show your article to your target audience.
For instance, this article is about how to “Rank Your Blog High In Google Search.”
There are two main keywords phrases here:
Rank Your Blog High, on Google Search
Take your time and be very mindful when writing your blog post titles, and be sure to include keywords in your title that will attract your target audience, and that will, of course, accurately describe what your article is about.
The meta description of your blog post is the little snippet that appears next to the title when people are researching your keywords via Google Search.
Here’s what a Google Search entry looks like…
The first part (in bold) is your title, the second is your meta description.
I strongly recommend you use a WordPress plugin like SEO by Yoast to easily modify your meta description and make it Google Search friendly.
You can learn more about how to structure you meta descriptions to make convert your Google Search entries into free traffic to your blog or website on the Yoast blog.
This is my basic advice on page optimization strategy, but you can learn much more from Robin Khokhar, a much trusted expert on SEO.
Off Page Optimization
While you can do things on your own blog or website to help it rank high in Google Search, you need help from others for off page optimization.
When people are talking about your blog in social media, or on their own blogs, Google Search is listening.
The more people talk about your blog, the more they link to it from their own sites or from social media sites, the easier it will be to Rank Your Blog High In Google Search.
Click the above image for the source article:
Everything You Need To Know About Off Page SEO -by Neil Patel
So, spend lots of time OFF your blog, commenting on other articles, posting good insights and shares on social media sites, and generating some important links back to your own blog.
Now that you have some idea of how to get free traffic from Google Search, it’s time to write some great content for all the visitors who will be coming your way.
I’d love to hear what methods you use to Rank Your Blog High In Google Search.
Please leave a comment below before leaving, share this article on your social sites.