I want to show you exactly “How To Go Live on Facebook” to build your audience.
Because your blogging business depends on building an ever-fresh, loyal and targeted audience.
Facebook Live can help you do exactly that… for free.
I recently did a brief training (more about that in a minute) about how to go live on Facebook.
And how to use it to increase your business and build your brand.
Now that’s a lot of mileage that you can get out of a single free social media feature, right?
So why not jump in and start using it?
How do I get a Facebook live stream?
You can easily get a Facebook live stream.
Just go on your Facebook newsfeed status and start to post!
Just like you always do.
I told you it was easy 🙂
You can do it from your Apple phone, Android or even your desktop.
Here’s what that looks like on my desktop…
My status update (topic that I’ll talk about) is “I’m going to start my Live Video right here.”
Just above that status update is the camera icon and the “Live Video” button.
Simply click that and you’re ready to go live 🙂
Reach your Target Audience
Now the only thing I’d say about this is that in order to get people to watch your live stream video, you want to use a compelling title.
So, in the above example I simply said “I’m going to start my Live Video right here.”
Now that’s not very compelling, is it?
If I’m a realtor, I might say “Here’s the fastest way to sell your house.”
How about some of these.
- “How I lost 10 pounds last week.”
- “Peek inside my closet. These are my favorite fall hats.”
- “Are all blog hosting services really the same?”
So, you get it.
Know what your target audience would be interested in, and create topics around those interests.
That’s compelling enough to get folks to check you out.
How can I use Facebook live?
You can use Facebook live in many ways.
Facebook live is a Relationship Tool
Most important, you can connect with your audience in a real way.
You become a living, breathing person instead of just another “blogger.”
This is how you develop relationships with your prospective customers and clients.
Yes, you can actually sell things on Facebook live and I’ll show you how.
But first, you must develop a bond with people, so they get to trust you.
Facebook live is a Marketing Platform
Then, you can use Facebook live to start marketing your blog or whatever else you want.
You just have to know How to Turn Facebook Live into a Sizzling Marketing Machine
Facebook live is a Promotional Platform
Finally, you can actually turn Facebook live into an informal sort of a webinar-styled platform.
Promote yourself, your product or your service.
You can develop formal training presentations.
Use them to either
- pitch your product or service, or simply
- give your audience great value to further brand yourself as a leader and authority.
How To Go Live on Facebook
My good friend and fellow blogger, Prince Akwarandu, of World Writers Hub, asked me to show his audience how to go live on Facebook.
So I did a Facebook live (what else… haha) training inside of his World Writers Facebook group.
Here’s the replay, so that you can learn, too.
Topics Covered in the video:
Why Do Facebook Live? (starts at 3:30)
Get Over the “Camera Shy” Thing (starts at 8:42)
How to Profit from Facebook Live (starts at 20:26)
How To Go Live on Facebook for the First Time (starts at 28:40)
Why Do Facebook Live?
So many bloggers and marketers have learned the power of Facebook Live.
They jumped in early and have been getting really good results ever since.
As it becomes increasingly mainstream, you either get involved or get left out in the cold.
It’s practically essential for bloggers to learn how to go live on Facebook.
Remember when people resisted going on Facebook at all?
It wasn’t long ago.
Bloggers were saying, “I’m a blogger. I don’t need to be wasting my time on some silly social media platform like Facebook.”
But I don’t know too many of those people who have not since realized that if they’re not on Facebook, they had little access to their target audience.
Facebook Live is the same kind of situation.
It gives you a unique chance to get very personal with your audience, and to vastly expand your base of prospects and customers.
Do it now, or get left out in the cold.
Get Over the “Camera Shy” Thing
I hear from students and clients, all kinds of reasons as to why they “can’t do Facebook live.”
But I can tell you right now that it really gets down to one Big Reason… being camera shy.
Almost every time when we dig deep that’s the reason that people just won’t get started with this.
Well the good news is that it doesn’t matter.
You can be camera shy all you want and still have a wonderful Facebook live audience.
That’s because, really… you don’t even have to be on camera at all.
Now I’m not going to tell you that it’s not better to get used to being in front of the camera.
But there are definitely ways that you can limit or even eliminate your face to camera exposure, if you want.
I talk about that in the video above.
How to Profit from Facebook Live
Facebook live is an incredible tool for to “build your brand”… your personal or business brand.
This is really important to bloggers because you need people to know who you are and why you blog.
Facebook live gives you the perfect platform for letting people know these things.
As you drive traffic back to your blog of course you have many opportunities to profit if your blog is properly monetized.
But generating traffic to your blog is a topic for another day.
Right now I just want to impress on you that you can also profit directly from Facebook live.
By that I mean you can actually sell things during your live presentation.
I show you exactly how to do that in the video above.
This is good news for affiliate marketers.
It gives you a chance to make direct commissions in a way that Facebook rarely allows without paid advertising.
And it also gives you a perfect chance to promote your own products or services.
If you’re a professional like a real estate broker or an attorney this is one of the best ways to get new clients.
Really, if you have any service that people can use… this is a great way to promote it.
Are you a freelance writer?
A graphic designer?
Maybe a coach or mentor?
Whatever service you might offer, you can quickly find an audience for it when you build your very own Facebook live audience.
It’s really not hard to do 🙂
How To Go Live on Facebook for the Very First Time
Now if you’ve never done a Facebook live, here’s your chance.
The video above shows you how to do Facebook live
- even if you’ve never done it before, and
- even if you don’t know a stinkin’ thing about Facebook live.
All you need is your smartphone and something you want to talk about.
You’re on the way.
Actually, you don’t even need the smartphone.
You can broadcast a Facebook live directly from your computer now.
So if you don’t like working on your phone, that’s cool.
What’s nice about using your phone of course is that you can do it anywhere, anytime.
If you’re on the subway going to work, you can do a quick Facebook live.
If you’re sitting in your office and you’ve got 10 minutes and want to connect to your audience, just grab your phone and do it.
You can be at the park with your kids.
You can be walking the dog.
Putting out the trash.
Facebook live is all about using your imagination.
So think… what’s a cool setting for you to connect to your audience?
What’s the core message that you’re trying to deliver?
What topic would you like to talk about?
Just grab your phone or sit at your computer and get started.
How To Go Live on Facebook
So I hope I’ve given you lots of good reasons to get started with Facebook live today.
You can have guests to interview or chat with.
Or you could have a co-host to lessen the burden on it being “just you.”
The main thing is that you get to meet your audience face to face.
If you’re just talking over slides, at least they get to hear your voice.
You get that bond going and start building an audience.
That’s how you build your blogging business.
So what about it?
Are you ready to get started now that you know exactly How To Go Live on Facebook?
Leave me a comment below, and of course, share this with your loyal social media followers.
They’ll love you for it 🙂