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Top 5 SEO Strategies To Boost Your Traffic In 2019

Boost Your Traffic

I know you’d love to know the “Top 5 SEO Strategies To Boost Your Traffic In 2019.”

Building a blogging business that actually results in profit can be a very demanding task.

And at the heart of that task is driving traffic to your blog.

Without that, you’ll never be able to get the results you’re striving for.

So I asked a top blogging expert to give you some of the best ways to do this.

He’s really put together a masterpiece here, so let’s get to it!

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Top 5 SEO Strategies To Boost Your Traffic in 2019

by Swadhin Agrawal

In total, there are more than 440 million blogs on the entire web, and a study by Marketingprofs shows that 2 million blog posts are published daily.

That’s a LOT of content.

Imagine you spending one full day in researching and planning the content and another day in writing it.

Finally, you’re all set to publish your blog post (which you think is the best on the planet.)

Sadly, after publishing you see no one is interested in reading it.

*crickets*

Do you think you have a chance of ranking in Google without having a strong SEO strategy?

Well, even if you have one you might need to change it with the SEO strategies that I’m about to you show you in this blog post.

So, are you ready to skyrocket your traffic from Google?

Keep reading!

Top 5 SEO Strategies To Boost Your Traffic in 2019

Here are my top strategies to keep that traffic coming to your website FOREVER.

1. Topic Cluster

I bet most of your competitors won’t be knowing about this simple hack to get boatloads of traffic from Google.

Topic Cluster is the new SEO strategy which often people overlook.

Let’s first understand:

What is Topic Cluster?

It’s an SEO strategy where you show the web crawlers that your website is an authority for a particular topic.

Simply put, you build authority on a specific topic (e.g., SEO) with the help of content marketing.

How about an example?

Let’s suppose you are in the blogging niche and you write everything starting from SEO, social media marketing, content marketing, etc.

With Topic Cluster you need to build authority around these topics.

That way, you can gain more visibility when someone searches for a topic (along with other keywords related to it) rather than a single keyword.

For example,

On my blog, this Black Friday deals page is a perfect example to help us understand the topic cluster (or hub & spoke) model.

Boost Your Traffic in 2019

Here’s what I did (you can replicate it no matter what niche you’re blogging in):

  1. Built a massive page with 3300 (approx.) words around the topic Black Friday deals for bloggers. Please keep in mind, ranking for this term alone is pretty tough and it is decently broad enough to cover at least 20-25 other articles within it. That’s why it makes a good topic page (or hub page).
  2. I then created individual articles that come under the broad topic (for example, Black Friday hosting deals, Black Friday theme deals, etc) that form the spokes of the hub & spoke model.
  3. I linked each page to the hub page showing that they are a part of that topic cluster and vice versa.

This creates a site hierarchy showing my site’s expertise around the topic “Black Friday deals.”

And in return, it gives a preference over other thinly organized content.

Also, if one article does good in search, it will give an additional small boost to the whole model.

This is a good thing for other articles in that model.

Note: Implementing Topic Clusters will take time. Expect about six months, or more in some cases, to show considerable results. If you don’t see any promising results even after six months, you need to change your strategy, or in some cases, the entire keyword.

This is by far the best strategy to increase your traffic from search engines in 2019.

Author’s recommendation: Topic clusters work with any niche…

For example, if you run a productivity blog, you can create a pillar page on best productivity apps and then create individual articles for each app or tool you mentioned as the spoke pages.

If you’re not yet convinced of the importance of implementing Topic Clusters, here are some benefits of having them:

Advantages of topic clusters:

  • Search engines are providing users with trustworthy results: With Topic Clusters you can build authority around a topic and tell the search engines that these pages are worth showing at the top of the SERPs. I cannot stress enough on how important it is to be building authority for your name and your website in 2019. 
  • Web crawlers better understand semantic keywords: When you use similar keywords which resonate with your main keywords – search engines try to pick those up. Advanced algorithms like Rankbrain are powerful enough to know the relevance of a topic.
  • Snatch in more Traffic: As I mentioned earlier, when any of your cluster pages start to perform well in SERPs all your other pages will start pulling up. This result will drive more traffic to your blog or website. 
  • Keep your audience engaged: You know that User Signals is the most important ranking factor currently. So, when you have covered all the content that your user is interested in, they’ll naturally spend more time on your website.  And this will eventually give you higher rankings.  

2. Update Old Blog Posts

The reason more than 2 million new blog posts are published daily on the web is that no one is concerned about what is happening with the old outdated content.

No matter how well you have written your articles in the past, Google starts to devalue them when they see other articles published with fresh content. Slowly, you’ll see your rankings start to drop like a stone.

If the above situation sounds familiar to you, it’s finally time to ramp up your old content and update it with the latest and the best information.

How to Update Old Blog posts?

Most of the experts will tell you to update your old article with new content, and you’ll start ranking.

But very few tell you how to do it… the exact way.

See, updating old content doesn’t necessarily mean just stuffing in extra words, and you’re done.

That’s a big no-no!

Here’s a more effective and proven way to get the most out of your blog post updates.

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Step 1: See what new and better pages are doing:

Spying is the most important skill when it comes to SEO.

In the first step, you need to see what content your competitors are covering, particularly content that is missing in your article.

Note down all the pointers and include it when you finally start updating.

Step 2: Add More Multimedia Content:

With people’s ever decreasing attention period, you need to add some spice to your blog posts for them to stick around.

One such way is to add videos, images, and GIFs to your blog posts.

Look at your competitors and see what types of images they are adding.

Do they use “how to” screenshots, stock photos or some random GIFs to make the post funny?

Learn from them and implement it in your blog post.

Step 3: Open Google Search Console and Get Ideas:

This is a proven technique to churn out more keywords that you’re already ranking for, but haven’t included in your content.

Let’s see how it works:

  1. Go to Google Search console
  2. Next, go to Performance in the left navigation menuBoost Your Traffic in 2019
  3. Down in the Queries, you’ll see all the keywords you’re currently ranking for.Boost Your Traffic in 2019
  4. Now sort it with “Clicks” in the descending order and see what all keywords are getting impressions but no clicks. Boost Your Traffic in 2019
  5. Click on any keyword and now go to “Pages.”Boost Your Traffic in 2019
  6. Next, click on the page that belongs to that keyword.Boost Your Traffic in 2019
  7. Now at the top remove the keyword filter and go back to queries. Here, you’ll see all the keywords you’re ranking for in the search which aren’t present in the article.Boost Your Traffic in 2019
  8. Export the list of all the keywords from Search Console and start adding relevant content around those topics.Boost Your Traffic in 2019

 

Step 4: Fetch Your Updated Article and Wait:

The final step after updating the article is to fetch it in Search Console and wait for the results to appear.

3. Voice Search

According to the latest SEO statistics, about 30% of all searches, by 2020, will be done with devices without screens.

That’s voice search!

This alone states how important it is to improve your website to better perform at voice search queries.

Brian Dean published a fantastic article on voice search and some interesting findings which I highly recommend.

Tips to optimize for voice search:

1) Go for Featured Snippets

To optimize your content for Voice Search you need to rank for featured snippets.

If you notice, most of the smart devices like Google Home or Alexa devices read all the content that comes first in the featured snippets.

Now there’s no proven way to rank for featured snippets yet.

However, there are certain things which you can do to claim the number one spot.

a) First things first, try to answer your user queries. Use a tool like com to see what questions people are asking.

b) Answer the questions in an easy to understand format.  Don’t use jargon words which are hard for both search engines and humans to digest .

c) Develop great, mind blowing content. It’s a no-brainer that to rank in the featured snippets you need to be in the top 10 search results for that keyword. Now to rank in the top 10, you need strong content and a high-quality link portfolio.

2) Mobile Friendly website

A mobile-friendly website is one of the most overlooked factors that website owners never take seriously.

The majority of the voice searches occur in mobiles and you, for sure, need to have a mobile-optimized website to rank in the SERPs.

To check whether or not your website is optimized for mobile you can always use the free Mobile-Friendly Test tool by Google.

Head over to the site and pop in your URL there.

If you get a green signal, you’re all safe.

But, if it’s a red … you need to quickly get it fixed before it gets any worse.

3) Use Schema Markup or OG Data

Web Crawlers are dumb engines unless you let them know about a specific thing.

This is when Schema Markup comes into the picture.

In simple words, Schema Markup data helps the search engines understand about all the things that you have mentioned on your page.

The better they understand your pages, the higher your chances are to get high rankings.

If you’re a WordPress user, all you need to do is install a schema markup plugin, and you’re all set.

To check whether it’s implemented properly or not, there’s a free Google tool to check it for you.

Head over to Structured Data Testing Tool and enter your URL.

Allow the tool some time to run all the tests.

Later something like this will be shown to you.

Boost Your Traffic in 2019

 

4. Building A Brand

Well, this isn’t a direct ranking factor but indirectly, branding impacts your rankings dramatically.

Let me explain:

A recent study by Sparktoro showed that if you’re not among the top 5% content creators in your industry you barely have a chance to be seen.

Being in the top 5% percent is difficult but not impossible.

Blogs like Backlinko and Neil Patel are considered to be among the top 5% websites on the internet, in the Blogging and Internet Marketing niche.

They have built a brand around their niche.

How did they do it? Let’s understand:

1) Writing Nail Biting Content:

Content is your first step on the ladder for creating a brand. All the top 5% content creators provide top-notch content and massive value to their audience.

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Brian Dean at Backlinko is never covering topics like “What is SEO,” or “How to do SEO.”

Instead, he is writing articles on advanced link building strategies which people struggle with the most.

Plus, if you read his content, you’ll notice that its 100% unique and never seen on the web before.

Slowly, when you start to solve your audience’s problems with practical and action taking content, you start to win their trust.

That’s when they treat you as a go-to solution and not a mere website which they’ll never read again.

2) Promoting Like Crazy:

Promoting your content is more important than writing it.

If you spent 20% of your time creating a fantastic piece of content, you must spend 80% of your time to promote it.

The better you promote it, more people will know that you exist and slowly start trusting your website.

Look, creating content and promoting it are both interconnected.

You cannot master just one part of the equation.

You need to master both.

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A good example is Making Sense of Cents, where Michelle is the go-to resource for anyone looking to save money or get out of debt.

Now, Michelle absolutely knows her thing.

When you read her blog posts you’ll quickly see that.

But she also does an excellent job of promoting her blog, and that’s really why it is so successful.

3) You’ll No Longer Fight for Competition

Once you have established your brand and have a thriving audience who trusts you and wants to read all your content you need not to worry about the competition, ever.

They are now your loyal followers, and they’ll consume all the content that is coming from you.

PS: It takes time and effort to build a strong brand, but it’s worth every minute.

4) It’s Easy to Sell Products

If your friend and I both sell you the same product at the same time, whom would you buy that product from?

Your friend, right?

That’s the power of branding or trust building.

When you know the person – you’ll always trust their recommendation.

This makes it very easy for you to sell ebooks, courses or also recommend products or services to your audience.

5. Building A Community

Clever marketers always make the most out of their efforts.

Would you like if someone visits your website today and possibly will never see it again, ever?

Sounds dangerous, right?

Well, to avoid this from happening, you need to build an active community among your audience.

That way, you can engage with them any time you want.

A few good examples of building a community are

  • starting a Facebook group, or
  • building an email list.

You can then use the list or group to make any new announcements, like your new launch, service or ebook.

Learn About Donna’s Top Tier Blog Mentoring ProgramTop Tier Coaching

Wrapping Up:

I really hope the 5 strategies that I just showed you will level up your blogging game in 2019.

Now is the time for you to leave a comment down below and let us know which strategy are you going to apply in 2019.

Is it the Topic Cluster one?

Or optimizing for voice search?

Maybe both?

I’ll look for your comment, and please… be sure to share this article on your social sites, too.

-Swadhin

About The Author

Swadhin Agrawal is the founder of WPChime and DigitalGYD.

He helps people start, grow and scale their blogs into profitable blogging businesses
with the exact strategies he used to grow his blogging business.

Feel free to join his blogging community on Facebook to connect with him.

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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32 Responses to Top 5 SEO Strategies To Boost Your Traffic In 2019

  1. Om February 13, 2019 at 9:52 am #

    Hi

    I think topic cluster will help me in optimising my website.

    This is a great article and definitely I will bookmark it for future reference.

  2. emma February 2, 2019 at 3:20 pm #

    No doubt blogs are doing excellent work through this strategy so good work………keep it up

  3. Marry Ann
    Twitter:
    January 25, 2019 at 1:58 am #

    No doubt it’s an awesome trick you wrote about ranking in google and generate traffic. The best part is the keywords that you are not targetting but ranking on google.

  4. Eric January 21, 2019 at 2:03 am #

    Hi Swadhin Agrawal

    What a great article I didn’t know this seo strategies is before. I will bookmark this page

    Thanks
    Eric

  5. Siya Carla January 18, 2019 at 1:56 am #

    Hi Swadhin,
    This article is a great kickstart of my marketing career for 2019. Also, I would highly appreciate your recommendation for “Brian Dean’s voice search article”, that information was really required. I will be following your blogs, keep writing 🙂
    Siya Carla

  6. David Lee January 17, 2019 at 7:41 am #

    This post has detailed information on seo strategies. Thanks for sharing your knowledge with us. This post will definitely help me improve my link building.

    • Swadhin Agrawal
      Twitter:
      January 17, 2019 at 11:56 pm #

      Glad you liked it David. 🙂

  7. Ginz Lucena January 17, 2019 at 6:40 am #

    This is an awesome article. Thank you for sharing. I will review my contents and apply the tips you provided. An amazing kickstart for 2019!

  8. Abhishek Dharmik
    Twitter:
    January 16, 2019 at 8:21 pm #

    Thanks for sharing this information online. I really loved the way you have included all the essential points in the above article. All the above tips are very important if one wants to make improvement in website SEO score. SEO not only helps in getting more organic traffic but if also one of the top factors to create a brand authority online. Will definitely be sharing this article with my online community. Expecting more quality posts in the future… 🙂

    Abhishek Dharmik recently posted… 8 POWERFUL STRATEGIES TO MULTIPLY YOUR BLOG NETWORK IN 2019

  9. Hassaan Khan
    Twitter:
    January 16, 2019 at 2:26 pm #

    Hi Swadhin,

    You nailed it. I loved this blog post.

    I also check out my Search Console for the search queries, and it helps a lot.

    Plus, GaryVee also emphasizes a lot on voice content and search. I always think about its role in content marketing. So I once thought that may be relevant terms and keywords would help us gain a better position in SERP from the voice standpoint. Moreover, a podcast or additional voice notes’ inclusion in the text content could be vital to the idea of voice.

    Your guest post certainly made me think to keep the voice in mind for creating content.

    Thanks, Donna, for this wonderful blog post.
    Hassaan Khan recently posted..No Freelance Job? Here’s What You Need to DoMy Profile

  10. Marquita Herald
    Twitter:
    January 16, 2019 at 3:58 am #

    This is awesome Donna! I’ve never heard the term “Top Cluster” but it sounds like the same strategy as Cornerstone content. Anyway, I’ve created a very similar cluster on my blog and you are certainly right about how valuable that strategy is. The other term I’m not familiar with is Voice Search so your review is really helpful. As far as updating blog posts, that is actually something of an obsession of mine. I started conducting an annual blog review four years ago as a result of a challenge by Darren Rowse at Problogger and it’s been highly effective, and as a writer, it helps to soothe my ego to continually tweak and polish my posts. One thing I used to take for granted was the connection between SEO and images. Seeing more and more of my images turn up in keyword searches has been a kick! Thanks for sharing your knowledge, this is a terrific post – happy to share!
    Marquita Herald recently posted..Your Path to Self-MasteryMy Profile

    • Swadhin Agrawal
      Twitter:
      January 18, 2019 at 12:09 am #

      Hi Marquita,

      You’re right! The topic cluster, cornerstone content and hub & spoke model are different names to the same strategy of focusing on topics rather than keywords.

      Yes, updating blog posts are an obsession of mine too. They’re not only great to soothe our egos but also make the article even more valuable for both Google and our visitors.

      Image search is great, more now when Google allows users to click on them and go to the web page they’re sourced from in order to view the image or download it.

      Thank you for the kind words.

      -Swadhin
      Swadhin Agrawal recently posted..Annual Review 2018: Decide Now How You’ll Evaluate Yourself Next YearMy Profile

  11. Arfa Nazeer
    Twitter:
    January 16, 2019 at 3:27 am #

    Hi Swadhin, and Donna,

    Excellent post! Voice Search is a big takeaway for me. I do understand that answering queries in a simple manner helps in ranking your content but I did not that it could actually boost your SEO rankings. Aiming for featured snippets is a wonderful idea too so definitely going to try to optimise my content in some way.

    I’ve learned about topic clusters before from an SEO expert and it’s already on my list for 2019. So, I’m going to work on voice search and topic clusters.

    Thanks again for excellent tips.

    Arfa

    Arfa Nazeer recently posted… HOW TO GET YOUR FIRST 500 EMAIL LIST SUBSCRIBERS? [5-STEP PLAN]

  12. Pedro
    Twitter:
    January 15, 2019 at 5:47 pm #

    Hi Swadhin,

    Great to see you here on Donna’s blog.

    What an amazing, well written and thought-provoking article!

    In my humble opinion, one can never go wrong with branding. At its core, branding for a blogger is what your customers or your audience think of your blog. As you rightly pointed out, it takes a lot of hard work. You have to write insanely valuable blog posts, promote like your life depends on it, network as if it is going out of fashion, all the while being astute and consistent. However by its very nature, branding has got to be a medium to long term project.

    My biggest takeaway would be the idea of topic clusters. More short term than branding, if you ask me. But something I definitely want to try.

    Thanks for sharing.

    Best regards,

    Pedro

    Pedro Okoro recently posted… [Shockingly Easy] How to Create a Pinterest Account that will Jumpstart and Skyrocket Your Blog Traffic

    • Swadhin Agrawal
      Twitter:
      January 19, 2019 at 10:51 am #

      Hi Pedro,

      You’re right! Branding is very essential. And it does take a lot of work to get people appreciate your work. Networking, and putting yourself all out there is something very essential too.

      Yes, topic clusters are important. Google is shifting from a keyword only strategy to a topic only strategy because it wants to show content from an expert to the searches not from someone who has just targeted a keyword.

      You need to boost your topical expertise.

      Thanks for commenting.

      Best,
      -Swadhin
      Swadhin Agrawal recently posted..Top 10 Best Blog Domain Name Generator in 2019 (#9 is our Fav!)My Profile

  13. Moss Clement
    Twitter:
    January 15, 2019 at 5:44 pm #

    Hi Swadhin,

    Your topic cluster techniques works amazing well. I know so because a couple weeks ago when i learnt about it i decided to give it a try. On that note, i wrote a 3,000-word article by putting together 5 different topics into one. Each section was infused with a minimum of 5 LSI keywords. At the end of the day, the article ranked on page one. My SEO strategy is mainly using related keywords more than a sees keyword, and it works pretty well.

    The concept of updating your old blog content is fascinating as well. In fact, Jon Moreow of Smart Blogger is know for using this approach well enough. Lately, i haven’t written any new article besides guest contributors’ post on my blog. So what do i do? I update and republish my old posts.

    Moss Clement recently posted… HOW TO GAIN 101K INSTAGRAM FOLLOWERS IN 50 DAYS (REAL CASE STUDY)

    • Swadhin Agrawal
      Twitter:
      January 19, 2019 at 11:44 am #

      Hi Moss,

      I’m so glad to know that the topic cluster is something you’ve already tried and is working for you.How about writing a case study or similar article, I’m sure your audience as well as we would love to see it and get to learn from it.

      Of course, Google loves and is biased towards fresh content. Plus, it’s only logical to always have our articles updated and relevant to the time our audience is reading it.

      Glad you liked the article.

      -Swadhin
      Swadhin Agrawal recently posted..Annual Review 2018: Decide Now How You’ll Evaluate Yourself Next YearMy Profile

  14. lisa thomson
    Twitter:
    January 15, 2019 at 11:36 am #

    Wow, fantastic tips and advice, Swadhin. Voice search is something I hadn’t even considered. I will be looking into that some more to ensure my site key words will match up with potential questions people have. I’ve not ever heard of “Topic Cluster” but it is fascinating. Is it similar to what we do when we categorize our content?

    Updating old posts will be a biggie for me as I have TONS of older but still relevant content that could use a refresh. I don’t need to keep reinventing the wheel.

    2019 is going to be interesting! Thanks, Donna for hosting this pro to share his expert advice.


    lisa thomson recently posted..Six Degrees Of Separation From the NarcissistMy Profile

    • Swadhin Agrawal
      Twitter:
      January 19, 2019 at 11:55 am #

      Hi Lisa,

      Glad to see you here. Thanks for the kind words. 🙂

      Yes, voice search is definitely arriving. I would suggest please start optimizing your content for it. You don’t need to create a whole new strategy, just optimize the existing articles and new ones a bit.

      Yes, you could also benefit by getting traffic splashes from those old posts because they already have the authority, only a bit of relevant content can give them a life again.

      Let me know how it goes.

      -Swadhin
      Swadhin Agrawal recently posted..20+ Best Code Editors For Mac & Windows To Edit WordPress Files EasilyMy Profile

  15. Enstine Muki
    Twitter:
    January 15, 2019 at 9:19 am #

    Excellent and well detailed bro.

    Generally, I approach SEO from two different perspectives:
    1 – Ranking for multiple keywords
    2 – Maintaining the position for a very long time.

    These are all very difficult tasks especially in the blogging niche where we compete with other industry experts. But I think your tips here help in both directions.

    Your Topic Cluster idea is the key point to dominate any topic and become an authority. Brian Dean doesn’t publish as often as many of us but each time he does, he pours our incredible value around his central “SEO” topic. That’s why you find him ranking for tons of SEO related and highly competitive keywords and phrases.

    Hey Donna, thanks for bringing Swadhin here to share these working methods with us. Hope you both are having a wonderful week.

    Enstine Muki recently posted… 2 ways to make money blogging with negative reviews

    • Swadhin Agrawal
      Twitter:
      January 19, 2019 at 12:00 pm #

      Hi Enstine bro,

      Who understands SEO better than you. You’ve been in top since the day we started out.

      You’re right about topic cluster idea. You need to establish your authority to boost your ranking. This is the next big thing in SEO.

      Wish you have a great weekend too.

      -Swadhin
      Swadhin Agrawal recently posted..What Is A Gravatar, Its Benefits & How To Create It For Your Blog!My Profile

  16. Ryan K Biddulph
    Twitter:
    January 15, 2019 at 9:13 am #

    Building a brand makes you genuinely stand out Swadhin. Neil and crew are so good at creating, connecting and persistently doing both with his brand voice intact. Few bloggers brand themselves and even fewer create AND connect like the dickens. Google loves brands as trusted blogging resources; hence Neil showing up for all types of keywords.

    Ryan Biddulph recently posted… Enjoy this video of our neighborhood in Nizwa

  17. Saurabh
    Twitter:
    January 15, 2019 at 8:58 am #

    Thanks, Swadhin, useful list on improving SEO traffic,

    I am following most of the tactics. But my problem is that As you know I wrote about, “top 10 apps or apps reviews” there are so many articles and authority sites (like android authority and all) that already writing the same thing that I want to share.

    Can you help me out, how to compete with them?
    Saurabh recently posted..10 Best Instagram Repost Apps for Android and iOS UsersMy Profile

    • Swadhin Agrawal
      Twitter:
      January 19, 2019 at 12:11 pm #

      Hi Saurabh,

      Glad to see you here.

      Wow! I am glad to know you follow all these. How has the results so far been?

      You can create clusters there too. Like you can have a section r category where you talk about dating apps. Everything related to dating apps (or at least 20-30 articles) related to dating apps can be included in one cluster.

      Another idea I would go with to bypass the competition is to cover topics or listlcles that aren’t covered (or covered by not many) by bigger media sites. There are a lot of keywords that bigger sites in your niche aren’t covering.

      I know a blog (you know them too) are doing excellent work with this strategy. Just go with that and you can get decent outcomes.
      Swadhin Agrawal recently posted..Top 13 Best WordPress Font Plugins To Enhance Your Blog’s TypographyMy Profile

    • Donna Merrill
      Twitter:
      January 21, 2019 at 5:40 pm #

      Hi Saurabh

      As Swadhin points out, even if you’re covering the same broad topics as others, with clusters, you can tailor your blog to very specific keywords and categories.

      I’d love to hear how this works for you.

      -Donna
      Donna Merrill recently posted..3 Productivity Hacks to be a Top BloggerMy Profile

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