So you want to know “How To Share Your Blog Post On Social Media.”
Of course you do.
Because you know how important social media is to the success of your blog.
And you know that all the talk about “content marketing” means that you need to know how to use social media platforms wisely.
You also want to know which are the best social media platforms.
And, if you’re like so many bloggers that I work with…
you want a list of every place imaginable where you can share your blog post.
I understand why.
You just want to get as much traffic as possible heading over to read your latest blog post, right?
It’s not so important who they are, or where they come from, as long as they land on your blog.
But by the end of this article, you will understand
- why you’re better off attracting fewer people to your blog
- which social media site is the best one to share your blog post on
- which social media platforms you should share your blog post on
- how often you should share your blog post on social media
- how many social media platforms you should share your blog post on
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Why you’re better off attracting fewer people to your blog
You have to understand something about blog traffic.
It’s not all the same.
If you get 1 visitor from a link on your Facebook newsfeed, it does not have equal value to 1 visitor from a Facebook page or group.
Why not?
Because people on your newsfeed tend to be looking for social interaction.
If they see a link to your blog post, they may click it just because they’re curious to learn more about you.
Or they might just want to see what your blog is about, or what it looks like.
But if someone in a Facebook group saw the same link and clicked over to your blog, they would be a more valuable visitor.
That’s because they are looking for content that they are interested in.
So they are far more likely to read it, engage with you, and even take some kind of action that you might suggest.
How to use Calls To Action on your Blog for Profitable Conversions
Actions like “sign up here” “subscribe to my list” “click here” “buy now” “learn more here” etc
So you want to attract a narrow audience to your blog… just those people likely to be interested in your content.
That might mean you get less traffic, but those people will be much more valuable to you.
Which social media site is the best one to share your blog post on
Well, now, that really depends on your niche.
Some niches, like fashion and art, are better suited to a visual platform like Instagram or Pinterest.
More business-oriented ones might be more akin to LinkedIn.
So you see, there’s one thing for sure.
The best social media site to share your blog posts, videos and graphics is the one where your prospects hang out the most.
And the one where they get engaged in conversations about your topic.
Since engagement really depends on your presence and visibility, it is really more important than going crazy trying to choose THE BEST social media site to share your blog post on.
It’s far more important to become a familiar face and voice on social media.
And that pertains to any site you choose to participate in.
Which social media platforms should you share your blog post on
Okay, so here’s pretty much the most popular social media platforms that bloggers consider sharing on.
- YouTube
You should be sharing your blog posts on as many of those that you can.
Read the full article on Neil Patel .com…
Which Social Media Accounts Really Matter and Why
But don’t get overwhelmed.
I don’t suggest you try using all of these at once.
Pick one that you think is suitable to your goals, and to the kind of audience you’re looking for.
Do a good job of becoming a familiar face there.
Once you have a nice following and have achieved some traffic flow from your efforts, add another platform.
How often should you share your blog post on social media
Generally speaking, you should share your blog post when you publish it.
Then again, a week later.
And then put it into a rotation schedule.
So maybe you’ll share it every 3 months, for instance.
The numbers are not as important as getting the right idea behind sharing.
Give careful consideration to these things.
Don’t share ONLY your blog post
First of all, don’t share ONLY your blog post.
In between the times that you post a link back to your blog post, be sure to link out to plenty of other people’s blog posts, videos or podcasts, too.
You can’t just use social media to pump out your content all over the internet.
Show people that you are adding value to your topic or niche.
If you are really trying to give value to your audience, you won’t be just sharing your own blog post on a topic.
You’ll find other good ones, too.
Especially ones that add an extra dimension to the discussion.
Or sometimes, you can share links to services, demonstrations, videos or even products that are relevant to your topic.
Don’t share ONLY other people’s content
Now, the flip side of what I just said is to go overboard with sharing everybody else’s content.
But you pretty much neglect pointing them back to your blog.
Why would people do that?
Well, there are 3 reasons.
1. You don’t want to be pushy
Some bloggers tell me they don’t like to “sell.”
They don’t want people to think they’re pushy or “salesy.”
So they simply don’t promote their own content.
This is like magical thinking, really.
Bloggers in this camp believe that if they’re just out and about on social media, people will discover them.
Or they think that if they keep adding value to their niche by promoting other people’s valuable content, they will get noticed and appreciated.
That’s all fine and well, but at the end of the day, if you are NOT promoting your content, people will assume you’re just a cheerleader.
Read the full article on Social Media Examiner…
How to Promote Your Blog Posts Using Social Media
They won’t consider you a serious content creator or blogger yourself.
They make like you and say nice things to you.
And for lots of people, that’s actually enough!
But when it comes time to buy, join, subscribe or hire… they’re heading to those people who are gutsy enough to be out there selling their products and services.
If you are trying to build a business with your blog, then you need a business model.
Not a bunch of people who like you.
A big part of that business model is to promote your own content every day, everywhere, and on all the social media sites where you are active.
2. You don’t have enough content of your own to promote
Many bloggers just don’t have enough content to promote.
So they spend all their time promoting other people’s content.
Now, I understand that.
If you are relatively new to blogging, you just haven’t put together much content yet.
Or you might have been blogging for a while, but are struggling to come up with good ideas for content.
It could even be that you just don’t have time to keep putting together good content.
Many bloggers are not at a “pro” level, but just do this part time.
In between jobs, family and other interests.
Then, there’s those bloggers who did, at one time, put out lots of good content.
But they were not satisfied with the results of their efforts, or they simply burned out trying to do too much.
All of these are valid reasons for not having enough content to promote on social media.
But if you want to build an audience…
if you want to drive a steady flow of traffic to your blog…
and certainly your blog to be profitable…
You need to stop putting so much effort into build your social media followings, and get down to the business of creating new content.
Not just re-published content that you try to pass off as new.
But truly new, fresh, current and even trending content.
3. Your content is not properly monetized
Finally, people don’t share their content widely enough because they are not getting good results when they do.
When I say “results” I mean actually getting profit from the blog post that you’re writing.
If people aren’t starting to profit from their blog post, they get discouraged and stop working so hard to promote it.
That’s pretty understandable, isn’t it?
So the key is to make sure your content is properly monetized.
That way, when you get traffic to your blog post, it has a chance of converting into a new email subscriber, customer or client.
You need to set those conversion paths up meticulously.
Ideally, you’ll have some kind of a sales funnel woven into your blog and into each of your blog posts.
But even if it’s something as simple as just building your email list with a free opt-in offer, then you need to do that.
That way, when you work hard to get traffic, there will be some kind of a conversion “payoff” at the end of the road.
How many social media platforms should you share your blog post on
So I mentioned already that you should share your blog post on as many social media platforms as you can reasonably handle.
But here’s the thing.
It’s not a competition for big numbers of followers.
You want to use social media to build an audience.
But not necessarily a big audience.
In fact, what is a big audience?
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For some people that would be 100 people.
But for others, 10,000 could be considered too small.
What do you want to accomplish with your blog post shares?
What’s your goal?
By that, I mean… what are you trying to achieve when you share your blog post to a social media site?
For me, I typically want people to go to my blog.
Read more on Quicksprout…
The Complete Guide To Social Media Marketing For Bloggers
But only people who have already come to know me a bit first.
That’s because those are the people who will be interested in what I do on my blog.
And they will be interested in my paid coaching programs.
They will also be more likely to click on my advertising and affiliate links, because they are pertinent to my niche… blogging and digital marketing.
So for instance, I use Twitter and Facebook a lot.
But that’s not because they are the “best” to use.
Maybe they are.
Maybe not.
It doesn’t matter.
Share where you’ve built trust
What does matter is that I’ve built a pretty good profile on those platforms.
So people are familiar with me BEFORE they go to my blog.
They have a good idea what I’m about, who I am, what I look and sound like (I do a lot of video).
Because of that… by the time they click a link to read my latest blog post, they already trust me.
Look for conversions, not just traffic
So they will convert into subscribers, buyers and clients much more readily than if they had no idea who I was.
And once on my blog, they find multiple conversion points.
They can hire me as a blogging/marketing coach.
Or join my email list.
They can even buy one of my sponsored affiliate products or services.
And I give them ALL of these calls to action in every single article I write.
Less traffic really can be better
So, you see, I don’t really need a ton of traffic.
Just a steady, highly targeted flow of traffic is fine for me.
But somebody else might need a lot more traffic.
The point is, you should only be sharing on as many social platforms as you have taken the time to build visibility and trust.
If you can do that on 6, 8 or 10 platforms, then that’s fine.
Usually, that’s only going to pertain to bloggers who have a team or spend a lot of money for advertising and virtual assistants.
If you’re a solo blogger, like me, you have to concentrate your time on just those platforms that you can maintain a real presence on.
Those are the ones people will come to know and trust you.
So those are the ones to spend most of your effort sharing your blog posts.
How To Share Your Blog Post On Social Media
So how about you?
Do you think you’re better off attracting fewer people to your blog than you’ve been shooting for?
Which social media site is your favorite one to share your blog post on?
Which social media site has proven to get you the most traffic and conversions?
How often do you share your blog post on social media?
I’d love to read you comments below.
Then, please take a moment to share this article on your favorite social sites.
I hope you have a pretty good idea, now, how to share your blog post on social media.
–Donna
Learn More About Donna’s Top Tier Mentoring Program
Hey Donna,
We know very well, to build and engage audiences; you need to be socially connected to generate more traffic to your site.
Now-a-days, social media platforms experience a high volume of traffic and engagement, you’ll only need to leverage those crowds to bring eyes to your website or blog and it’s a budget-friendly way to market your blog.
Social media channels also present a useful two-way system of accepting user feedback and gathering relevant user-generated content.
Eventually, thanks for sharing these potential facts with us.
With best wishes,
Amar Kumar
Twitter: no
June 17, 2019 at 3:51 am #
I am really happy to say it’s an interesting post to read . I learn new information from your article , you are doing a great job . Keep it up…………… Social media sharing helps us to divert huge instant traffic to the contents. But we should use it for relationship building also. If we share other people’s posts on profiles and pages, they will do the same to you
Twitter: heartofmanoj
March 20, 2019 at 6:25 am #
Social media sharing helps us to divert huge instant traffic to the contents. But we should use it for relationship building also. If we share other people’s posts on profiles and pages, they will do the same to you. I mainly use Facebook, Twitter, and Pinterest to promote my blog posts. They are great in diverting traffic.
Manoj recently posted..Easy Ways to Take Control of Your Financial Situation as a Blogger
Very informative article! The overview you have given about how to share your blog post On Social Media is commendable. I’m intrigued by your post and would like to add email marketing as the option as it is also important as other elements or modules in digital marketing. Great job and awesome article thanks for sharing.
Twitter: Lisapats
February 25, 2019 at 4:28 am #
Hi Donna, great tips here once again. I love using Agorapulse to schedule out tweets for me – that way I’m not just doing them one at a time. I also use the Buffer from to time if I come across something on the chrome app. It is important to NOT overpost especially on Facebook.
I’m finding even for pages once a day is plenty and only 3-4 times per week for most businesses is more than enough. Otherwise, people get tired of seeing the page and unlike it. People also love to laugh and be entertained more on Facebook than the other social networks.
As you know I love Twitter for sharing blog posts – it’s the best medium to re-share over and over as long as you change up the wording or the images to avoid being hit by a Twitter suspension. It is still my #1 source for traffic (with Triberr’s help of course!)
I’m just starting to use Reddit and grasp how to use it, it is very different than the other social networks. I picked it up since Google+ is going away very soon!
I hope you have a great week coming up Donna!
Lisa Sicard recently posted.. 7 Super Secrets To Business Success
haring your blog posts on social media is definitely important as it helps to boost your post traffic initially. I usually share the post just after publishing it. thanks for your great work and simple article.
Twitter: MosClement
February 17, 2019 at 8:41 am #
Hi Donna,
This a well-informed article as usual. I have learned or have seen a new trick here which is why I keep coming and always come back to your site no matter what. I post my articles on all primary social media site including Medium. Yes, I et a ton of traffic from Medium os I share my posts there as well. But I try to share informative content so that it will engage my target audience.
I love the way you embedded links to your posts all around your content. Donna, you didn’t just add links as before, such as the “Recommended for you,” Related Post,” and so forth. I rather see about seven boxes displaying your posts all within your post. Did you use a plugin? Or is it a feature of the new WordPress editor, Gutenberg?
I love it, Donna. How did you do that?
Moss Clement recently posted… How Google’s Mobile-First Index Will Change SEO, And How To Be Ready For It
Hi Donna,
This is such a wonderful post. You have shared an in-depth article with great valuable information. Social media is playing a very vital role in today’s digital marketing arena. It is important to know the ways to promote your article through different social media platform. It gives good return and helps you get more visitors on to your site.
Thanks for sharing, have a good day.
Twitter: Astutecopyblog
February 14, 2019 at 8:20 pm #
Hi Donna,
Thank you for sharing another fantastic blog post.
I love social media and at the moment, I post mainly on Twitter, Facebook and Pinterest. I think Neil Patel’s article may have been written a little while ago, because Pinterest has now grown to over 250 million active monthly users.
It is interesting what you say about why one may be better off attracting fewer people to one’s blog. Never thought of it that way until I read your blog post. And thinking of it now, it makes sense 🙂 Thank you for sharing your insight!
I think my greatest take away is having the right balance between sharing my posts and the posts of others. It’s a thin line, and I will work hard to get it just right.
Best regards,
Pedro
Pedro Okoro recently posted… How to Choose a Profitable Niche and Develop a Value Proposition for Your Blog
Sharing your blog posts on social media is definitely important as it helps to boost your post traffic initially. I usually share the post just after publishing it. thanks for your great work and simple article.
Hi Madhav
It’s a good practice to share your post when you publish it.
But you should also schedule it for future tweets also.
Blog posts don’t get old, just forgotten… if you allow it.
-Donna
Donna Merrill recently posted..Decide Now if you want to be a Good Blogger or a Bad Blogger
Twitter: pvariel
February 13, 2019 at 6:28 am #
Hi Donna,
Great tips shared as usual. 🙂
I do follow some of the steps you mentioned as it is but in some area I picked up some vital lesson in content sharing.
Yes, content marketing is an important part of blogging and we need to do it very wisely. Your strategy is worth following.
By the by Donna, which share button you are using for this purpose on your blog? That really looks good. Recently I used Shareaholic plugin which created a lot of nuisance to my site and I dropped it and presently without a share button. I think it is a must on all blog pages so that our fellow bloggers/readers can easily share it too.
Thank you very much for this vital information you shared with us.
Keep sharing.
Best
~ Phil
Philip V Ariel recently posted..Top 10 WordPress SEO Tips for Bloggers Who Want to Skyrocket Their Search Rankings
Hi Philip,
Glad you enjoyed this post. Share buttons are so important to have on our blogs to make it easy for the reader to share on different social platforms.
The share buttons I use are “easy social share buttons for WordPress” It is a plugin that I’ve been using a long time and has never failed yet!
-Donna
Donna Merrill recently posted..How To Share Your Blog Post On Social Media
Twitter: marquitaherald
February 12, 2019 at 3:32 pm #
You always get my imagination going Donna! I have never used either Reddit or Instagram, and at this point am not really interested in either for a variety of reasons, but never say never. I absolutely agree with you about your point about attracting the right audience. Last year a fellow blogger talked me into participating in an incentive deal with a bunch of other bloggers. I’d never done anything like that before because I assumed that most people would only sign up for the freebie – and that is exactly what happened. I’m glad I tried it because you never know, but I’d rather continue growing my list slowly and have people in my community who want to be there. Thanks so much for the advice and inspiration!
Marquita Herald recently posted..What We’re Getting Wrong About Confidence
Hi Marquita,
That’s the secret sauce…when you say that you are continually growing your list slowly. I find that when that happens we attract loyal customers/clients.
I see you mentioned Instagram. I just started playing around with that one last week only because the people who hang out there are younger. I am interested in this audience and want to hit that market to see what happens. Otherwise, Facebook and Twitter have been so kind to me.
-Donna
Donna Merrill recently posted..How To Share Your Blog Post On Social Media
Hello Donna,
First of all, thanks for sharing such a wonderful article with us. Really, social media is a very important part for the blogging. It creates very strong relationship between you and your followers. And, if your content is great then sharing on social media can drive huge traffic to your blog. I also own multiple blogs and focusing on Facebook, Twitter, and LinkedIn, my almost 30% traffic comes from these platforms.
Once again, really awesome article Donna! Keep sharing 🙂
Regards,
Pranay
Hi Pranay,
As long as we have good content, we have to share it on social media. From one to three platforms we choose where our readers are hanging out, we can start that know like and trust factor. Social media enables us to share in a more relaxed and human way than just our blogs do.
Indeed, I can see where your traffic comes from…..mine does too lol.
-Donna
Donna Merrill recently posted..How To Share Your Blog Post On Social Media
Social media plays a significant part in any blogging success. Social media is an important element of your blog. There should have a solid relationship between you & social media. Without practicing social media, no blogger can achieve success. However, you require working hard if you desire to improve your popularity on social media.
Social media is a great source of traffic. I am working to develop my google plus fans but it is not a simple job. Until today, I got to know 3 facts; 1. Develop your trust, 2. Build your authority, & 3. Enjoy the audience.
Hi Albert,
Sharing on a social media platform enables us to gain trust build authority and of course we must be able to enjoy our audience. If we are sharing on social media, we must be having fun with it. We can do videos, images, and mini posts to direct people to our blog post. But most of all having fun while doing so is awesome.
-Donna
Donna Merrill recently posted..How To Share Your Blog Post On Social Media
Twitter: ravishingravism
February 12, 2019 at 10:20 am #
Hi Donna,
Creating a blog with powerful influence to drive people follow the call to action is very important. Sharing blog posts on social media cannot ensure high results as long as the content do not have engaging ingredients.
Thanks for sharing.
Gaurav Kumar recently posted..Where to Find the Best English to Finnish Translation?
Hi Gaurav,
Indeed, we need to have great content to share. When we choose two or three social media platforms, we can drive people to our blogs that will benefit from it, thereby receiving great followers.
-Donna
Donna Merrill recently posted..How To Share Your Blog Post On Social Media
Twitter: ryanbiddulph
February 12, 2019 at 3:40 am #
Good tips Donna. I noted how just a little bit of window dressing makes all the difference in the world on social media. A tiny bit more text. A nice intro. A picture. Good point too on conversions over traffic; think of inspiring people to act. Numbers mean little.
Ryan Biddulph recently posted… Most of the Time Blogging Will Never Go How You WANT it to Go
Hi Ryan,
So true…numbers mean little. I rather have quality over quantity every day. I love the way you share your videos BTW. Keep on going and giving us a chance to hear some wise words from you while you travel the globe.
-Donna
Donna Merrill recently posted..How To Share Your Blog Post On Social Media
Twitter: cybernaira
February 11, 2019 at 7:19 pm #
Hi Donna,
Good to be here in 2019.
I’ve been away for some time now, but back to pick things up where I left theme.
Social media marketing is one that requires effective content marketing strategies, otherwise, one could end up burning all the resources at his disposal with nothing to show for it.
I have learned that it is more helpful and wise to focus on just two or three social media platform at the most in other to get the best out of your marketing, time and overall resources.
Examine where your most relevant audience hangs mostly, and focus all your marketing in this place. Don’t follow the crowd.
At the moment, I am focusing more on Facebook, Twitter, and Quora.
Thanks, Donna, nice reading your blog once again.
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Hi Shamsudeen,
I agree that it is more helpful and wise when we focus on just two or three social media platforms. We can give it our all that way. Otherwise we can spread ourselves too thin.
I too focus on Facebook and Twitter a lot and just including pinterest these days.
Glad to see you back.
-Donna
Donna Merrill recently posted..How To Share Your Blog Post On Social Media
Hi Donna!
So many people make the mistake of thinking about their own social strategy through their own perspective, rather than the perspective of their target market.
I feel that’s a lot of the reason why people pick networks to focus on that aren’t actually where their customers are at, or overshare promotional materials without giving enough for free in return.
It comes down to giving people what they want, where they want it, and as you rightly point out, building up that trust over time.
If people understood that it’s not the volume of traffic you receive, but the quality of that traffic, and how you’re able to monetize that in a way that leaves both you and them happy, they’d feel a lot less discourage – and spend more resources building up these invaluable connections.
Thanks Donna and will definitely be sharing this one!
James McAllister recently posted..Don’t Wait 6 Months – Build A Profitable Business This Week, For Less Than $20
Hi James
Nice to hear from you!
I think oversharing promotional materials, as you put it, is definitely a big issue.
But there is a way to use social media properly, too, as a sales funnel.
You must get the right balance between sharing free value and enticing people to enter your social media sales funnel.
-Donna
Donna Merrill recently posted..Your Guide to Creating a Social Media Sales Funnel
Twitter: vishwa328
February 11, 2019 at 9:50 am #
Hello Donna,
Sharing your blog posts on social media is definitely important as it helps to boost your post traffic initially. I usually share the post just after publishing it. I also sharing some of my old blog posts to give traction. You are also right when you share other posts then you also have to take care of your own content. We have to keep a balance between them. Awesome tips you have shared here.
Regards,
Vishwajeet Kumar
Vishwajeet Kumar recently posted..5 Popular Misconceptions about Using Instagram for Customer Engagement.
Hi Vishwajeet
I think it’s a great idea to share some of you old blog posts… something I do so rarely.
So I just did it now and it felt great.
Gotta get more organized on that.
Thanks!
-Donna
Donna Merrill recently posted..Decide Now if you want to be a Good Blogger or a Bad Blogger