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How to get you blog visitors to become clients – Part 2

Get Your Blog Visitors to become Clients - Part 2Get your blog visitors to become clients by getting them to a landing page.

This is how you move your blog visitors into your sales funnel.

Sure, your blog is the “opening” to that sales funnel.

We discussed that in part 1 of this series on getting your blog visitors to become clients.

But the next step is to get people to take some meaningful action.

Visiting your blog is big.

But it is only their first toe-test into the waters.

Now they want to see what your blog is about, and what You are about.

If you’ve done things right up to this point… they should be ready to put their whole foot in the water.

That’s why your blog has to strongly and persistently lead them onto your landing pages.

Unique landing pages for your unique audience

Just like you need the “right people” visiting your blog, you also need to get them to the right landing pages.

Your audience is unique.

They have very specific interests, problems and challenges.

But they are not likely to take any action on your blog unless you give them very clear direction.

That means, you must give them very precise Calls to Action.

If you don’t ask your readers to take action, then they won’t.

It’s really that simple.

Landing pages are simply web pages designed specifically to encourage your blog visitors to take action.

The most effective way to encourage them to take action is to offer them solutions to their problems.

That’s what your landing pages will do.

How do you create a landing page?

Most of the bloggers I’ve worked with who do NOT use landing pages just don’t know how to create them.

They think it’s a really high technical hurdle to clear, so they just never do it.

Even though it’s all but impossible to get your blog visitors to become clients without them.

So if you seriously want your blog to convert people into clients, you have to learn to create landing pages… or pay someone to do it for you.

My favorite landing page builder

Now there are lots of programs that can help you build good landing pages… or, funnel pages as they are often referred to.

I’m not going to give you a list of all the programs and software out there.

I’ll simply tell you my favorite landing page platform.

It’s called Convertri.

Convertri features lighting speed pages designed to maximize your conversions… to get you more buyers and clients.

Get Your Blog Visitors to become Clients - Part 2

And if you’re already using another page builder, it makes it really easy to recreate them on the Convertri platform.

Get Your Blog Visitors to become Clients - Part 2

Now talking about “easy”… that’s the main reason I recommend this platform to my blogging students and clients.

I don’t think you can find a simpler platform for building your landing pages.

And I’ve used a lot of them!

It’s just so intuitive, and comes with so many great, completely done-for-you templates for every type of landing page you can think of.

Get Your Blog Visitors to become Clients - Part 2

So, if you need a great page builder to get really impressive landing pages created, I suggest you check out Convertri.

Get Your Blog Visitors to become Clients - Part 2Get Your Blog Visitors to become Clients - Part 2
Disclaimer: I am an affiliate as well as user of Convertri.
So I may earn a commission if you purchase it from my affiliate link above.
This in no way effects your cost.

Now, whether you use Convertri or something else… you need to have landing pages on your blog.

This is the single most effective way to get your blog visitors to become clients.

Just make sure you are using a page builder platform that is simple enough for you to use.

And make sure it results in really professional looking landing pages.

People will judge you, and make their buying and hiring decisions based on how professional you appear to them via your landing pages.

What types of landing pages are there?

There are different types of landing pages to send your visitors to.

Squeeze pages

Squeeze pages, also called optin pages, are designed for only one purpose…

to get people to join your email list.

Here’s an example of a Convertri squeeze page…

Get Your Blog Visitors to become Clients - Part 2

Here’s what the Old School squeeze page template looks like up close…

Get Your Blog Visitors to become Clients - Part 2

A good squeeze page should give one good reason why people should join your email list.

Maybe it’s to get your weekly newsletter via email.

More often, it’s to get a free ebook, cheat sheet or training on a key problem-saving topic.

Make one offer, give one choice.

Basically, this… “Either sign up (opt-in) to my email list right now, or click away and lose the opportunity.”

Building an email list is a great method to use to get your blog visitors to become clients.

Once you have converted someone from a casual reader into an email subscriber… you can now build a deeper relationship with them.

And, of course, you can repeatedly offer your products and services in your email messages.

With a good squeeze page, you can get your blog visitors to become clients even if they never visit your blog again!

Sales Page

With a sales page, you are going for an instant sale.

People visit your blog, and you tell them what they can buy from you by sending them to your sales page.

Or you can offer your services with a sales page.

Here’s what one Convertri sales page looks like, for instance.Get Your Blog Visitors to become Clients - Part 2

Let’s break it down for just a moment.

First, you have your captivating, problem solving offer…

Get Your Blog Visitors to become Clients - Part 2

Then your instant call to action… Buy Now!

Get Your Blog Visitors to become Clients - Part 2

Add specific details about your offer…

Get Your Blog Visitors to become Clients - Part 2

Give people a sense of urgency, like they can’t wait forever to decide whether of not to buy… a good reason to Act Now!

Get Your Blog Visitors to become Clients - Part 2

Then give them some additional information to base their decision on…

Get Your Blog Visitors to become Clients - Part 2

All these elements are on one single long-form sales page, of course.

You can change them, add some, get rid of some… all by just dragging and dropping page elements.

Like I said, it’s very easy to do, and very intuitive.

No coding or other crazy stuff.

Sell your products, services, even e-courses or e-books with this process.

Inside of Convertri, you’ll find specific templates all ready to go, for exactly what you need.

Here’s an example of a sales page I created with Convertri, and that I deploy every day in my business to get sales…Get Your Blog Visitors to become Clients - Part 2Click the above image to see the full sales page I created

Oh, one more thing.

Your sale pages are especially fun because, hey, that’s where you finally rack up that sale or that client order 🙂

Funnel Pages

Now, if you want to slow-walk the sales process a bit, your call to action can be something more subtle and gradual than a sales page.

This is what funnel pages are for.

For instance, you could use something like Convertri to create an entire funnel that takes people from your free offer, to your mailing list, to a sales page with your premium or services offer, and then to the delivery of your free offer.

Here’s what a funnel like this might look like…

Get Your Blog Visitors to become Clients - Part 2

And you see, at each step of the way, you are taking people deeper into your funnel.

Step by step.

Each step of the way, their trust in you increases, as does their commitment to becoming your client.

This is a powerful way to get your blog visitors to become clients.

Besides a lead generation funnel, you could also create things like…

  • training funnels
  • course funnels
  • and even webinar funnels.

Get Your Blog Visitors to become Clients - Part 2Get Your Blog Visitors to become Clients - Part 2

Disclaimer: I am an affiliate as well as user of Convertri.
So I may earn a commission if you purchase it from my affiliate link above.
This in no way effects your cost.

How to get your blog visitors to become clients – Part 2

Now, I’d like to hear about how you get your blog visitors to become clients.

Do you have landing pages set up for your blog visitors?

Are people visiting your landing pages?

Are they converting into subscribers, buyers and clients from your landing pages?

Leave me a comment below, and let’s see how you’re doing with this so far.

And please, don’t forget to share this article on your social sites, too 🙂

-Donna

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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15 Responses to How to get you blog visitors to become clients – Part 2

  1. Sam Adeyinka
    Twitter:
    June 27, 2019 at 12:04 pm #

    Hey, Donna!

    Great post and I tried following other points and techniques in your “Get Your Blog Visitors to Become Clients” series.

    You nailed it, ma’am!

    However, I’m a little bit confused here and I need serious help.

    I’m wondering, can’t I use my blog’s Theme Builder to build special landing pages for books and other offers instead of spending the monies I don’t have now on sales pages like Leadpages and Click funnels… Can I?

    Sam

  2. James McAllister
    Twitter:
    March 31, 2019 at 5:09 am #

    Hi Donna!

    Interesting – I haven’t heard much about Convertri, although I only have experience with OptimizePress, Leadpages and Clickfunnels.

    If I remember correctly you were a big fan of Leadpages, what exactly was the factor that caused you to switch over (or are you still using Leadpagse as well?) I’m curious to know what your standout features are – I use OptimizePress now but felt Leadpages was about equal, just more expensive.

    The reason I ask is that I’m about to spend several thousand dollars testing the sales pages for my courses, after I finish adding new lectures, redoing the sales pages, and completely starting over with my dreadful sales videos. My baby product brand also has some digital products coming out and will utilize this software heavily when that time comes.

    I can’t find much info online that isn’t an obvious affiliate push so would love your insight.

    Thanks!
    – James McAllister
    James McAllister recently posted..Build Your Brand’s First 10,000 Fans With These Free StrategiesMy Profile

    • Donna Merrill
      Twitter:
      March 31, 2019 at 10:23 am #

      Hi James

      Well, the first thing I’d suggest is that you really take advantage of Convertri’s 14 day free trial to see for yourself how sweet this platform is.

      I did use Leadpages at one time, but there’s NO comparison, really. I stopped using LP because it was so limited. You could only do things within their framework, whereas with Convertri you can do anything at all, even import pages from other platforms and have them instantly transferred into Convertri pages!

      Optimize is far more flexible than LP, but it’s also far more techie than Convertri… not nearly as simple in my opinion.

      I mean, just for example.. with Convertri, I can create an element in a salespage… say a list of 10 reasons to buy my course. Then I can “copy” just that element onto another page, maybe a webinar registration page… and it’s done. No need to recreate it again.

      I could go on, but my suggestion, just try the 14 day free trial and play with it. Copy one of your existing pages into Convertri and start working with it a bit. That way you’ll have a working knowledge of it. You can always cancel it and start it up again when and if you’re ready to buy in.

      Hope this helps.

      Good luck with all your work.

      Sounds like an exciting 2019!

      -Donna
      Donna Merrill recently posted..How to get your blog visitors to become clients – Part 1My Profile

  3. Moss Clement
    Twitter:
    March 29, 2019 at 3:44 pm #

    Hi Donna,

    There are no two words about that. You cannot my profits from your blog if you have no audience, and you can’t covert your blog audience to paying customers if you do not have landing pages that will direct users to your sales funnel. your article is timely since I’m considering using more stylish landing pages on my blog. I clicked through to your Facebook live profits, it’s amazing when looking at all the features of Convertri. Thanks for sharing, Donna.

    Moss Clement recently posted.. HOW TO BUILD AN ONLINE PRESENCE FOR YOUR BUSINESS

  4. Vishwajeet Kumar
    Twitter:
    March 28, 2019 at 11:34 pm #

    Hello Donna,

    Landing pages are very important if you use it to land your visitors to your offer page. You have to made your blog design clear and simple. Squeeze pages are works great if you drive traffic from Facebook ads or Google Adwords, etc. This will definitely help to increase conversions. Thanks for sharing these helpful tips here. Awesome Post.

    Regards,
    Vishwajeet Kumar
    Vishwajeet Kumar recently posted..Best SEO Plugins for WordPressMy Profile

  5. Marquita Herald
    Twitter:
    March 27, 2019 at 3:58 am #

    This is awesome Donna! I have landing pages for books and courses, but not for my blog and I can see why it matters so I will definitely add that to my project list. Every time I read something like this I can’t help but think back to the days when I first started blogging. Life seemed so simple then. 🙂 Thanks so much for this thought-provoking series, and especially for introducing us to Convertri – love the page you created!
    Marquita Herald recently posted..Confronting Life’s Obstacle IllusionsMy Profile

    • Donna Merrill
      Twitter:
      March 27, 2019 at 2:22 pm #

      Hi Marquita,

      I too think back at those “good old days” when I was just blogging. Since then we both grew in leaps and bounds finding our way. Along that journey came many learning curves. One of which is a good landing page. I use Convertri because it has a nice clean look and works great.

      -Donna
      Donna Merrill recently posted..How to get you blog visitors to become clients – Part 2My Profile

  6. Gaurav Kumar
    Twitter:
    March 26, 2019 at 10:48 am #

    Hi Donna,

    One should understand the importance and use of landing pages. Professionals should use squeeze pages and sales pages with creative design and engaging ingredients.

    Funnel pages are helpful to create highly targeted sales funnel.

    Thanks for sharing!
    Gaurav Kumar recently posted..Link Building Made Real Simple: 19 Ways to Build Links NaturallyMy Profile

  7. Ryan K Biddulph
    Twitter:
    March 26, 2019 at 7:56 am #

    Designing a clear, targeted landing page speaks your reader’s language. Almost like a welcome mat, you lay out how you can help readers and the benefits you offer, inspiring casual readers to become clients. I think Donna so many folks feel awkward around the concept of growing businesses through their blogs. Money allergy. Or, money limiting belief. People want to keep things casual and forget; we are in business. Better remember to keep your business offering front and center as you share your value. Excellent post.

    Ryan Biddulph recently posted.. Blogging: How to Get through Tough Times

    • Donna Merrill
      Twitter:
      March 27, 2019 at 2:28 pm #

      Hi Ryan,

      I like that phrase “money allergy” lol. But it is so true. Some people focus so much on their blog itself, that there is no call to action, no landing page, etc. Hey, I was guilty of that many years ago when I first started. I thought all I had to do was get a bazillion comments and I was on my way to then sell something. Not the case. We share value on our blogs, but there are so many ways to make money with it, that one has to start immediately when setting it up.

      -Donna
      Donna Merrill recently posted..How to get you blog visitors to become clients – Part 2My Profile

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