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How to get your blog visitors to become clients – Part 3

Get Your Blog Visitors to become Clients - Part 3One of the best ways to get your blog visitors to become clients is to pull them into your sales funnel.

In part 2 of this series, I showed you how to create landing pages to set up your funnel.

Now, let’s take a closer look at how your sales funnel works.

And how you can structure it to get your blog visitors to become clients.

Feature free offers with lead magnets

The most important landing page you’ll ever create is a squeeze page.

That’s because it pulls your blog visitors into your sales funnel.

A squeeze page is constructed for just one purpose… to offer something for free to entice your blog visitor to subscribe to your email list.

The funnel process begins here

So the idea here is simple.

Find something that will be irresistible to your blog visitors.

Put it into some kind of a free item.

Then create a squeeze page that tells people to “get this free item by subscribing to my email list.”

When a blog visitor subscribes to your email list, they enter your sales funnel.

That’s where all the magic begins.

Convert your blog visitor into a subscriber

Your blog visitors are just people who landed on your blog.

They may never come back again.

But when you use a squeeze page effectively, it can pull them onto your email list.

From there, you have many opportunities to build a relationship with them.

It’s so simple, right?

Yet most bloggers just don’t do this right.

Do you?

Using squeeze pages effectively

Here’s how to use squeeze pages effectively to get your blog visitors to become clients.

First, you must create squeeze pages that are direct and to the point.

And that look professional.

Then, you need to place them prominently on your blog, preferably integrated within the content of your blog posts.

And don’t make the biggest mistake most bloggers make.

Don’t make them incongruent with your content or main topic.

Good lead magnets solve specific problems

If you write a blog post about how to profit from trading in commodities, you are writing to a specific audience.

You are writing to people who don’t know how they can profit from trading in commodities, but they want to learn.

That’s why they’re reading your particular blog post.

Right?

So, within the context of that blog post, you can offer a lead magnet that they will immediately see as a welcome answer to their problem.

Write something like this…

“Click here to get my free report on 3 powerful strategies you can implement right away to profit from trading in commodities.”

Then link that sentence to your squeeze page offering the free report.

That’s it!

Very simple.

But very powerful as long as your free offer is

  • solving a very specific problem, and
  • exactly the problem or challenge that is the subject of your article.

This is what I mean by congruency.

Your blog visitor is reading your article to get a solution to their problem.

If your free offer gives them exactly that… converting them into email subscribers should be easy.

Just make sure you are doing it with a very good, clear, professional looking squeeze page.

Things to offer for lead magnets

One of the key things here is to figure out what you can offer for a lead magnet that will be irresistible.

Most bloggers use a free ebook for a lead magnet.

The idea, here, is to write an ebook with lots of information that you know your blog visitor will want to have.

So, if your blog post is about nature photography, for instance… then you could offer a free ebook on how to take great nature shots.

“Tricks of the trade,” so to speak.

If you’re writing a blog post about house-training a puppy, then you could write an ebook about “the fastest, proven method for house-training any puppy.”

In other words, know what problems and challenges your readers are facing.

Then offer a free solution in the form of a lead magnet.

The problem with ebook offers

Now, I know a lot of bloggers get to the point of deciding to write a free ebook because that’s what they see all the other bloggers doing.

But it takes many people forever to actually write one.

Then they don’t know how to package it.

And finally, they don’t know how to deliver it, via some kind of upload process, like a pdf file.

So the bottom line is this… your ebook just never gets done.

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Now there are effective, relatively easy ways to put ebooks together.

But that’s not really the point here.

You just want to do something to get your blog visitors into your sales funnel so they can become clients.

Really, at the end of the day, that’s all this process is about.

Ebook alternatives

Let me just make something clear.

Many of the most effective lead magnets are not ebooks.

There are far simpler solutions to the “create a lead magnet” hang-up that bloggers get caught up in.

So, instead of writing a 36 page ebook about house-training your puppy, consider writing a one or two page list of your 3 favorite puppy house-training strategies.

You might think that’s not substantial enough for people to really want to join your email list.

But if you make it clear that those 3 puppy house-training tips are the best ones to solve that specific problem, your blog visitors will jump on it.

Remember, they’re not reading your house-training blog post because they want an ebook.

They’re reading it because they want a solution.

It doesn’t matter if it’s an ebook, a one-page report, a graphic, a chart, a list of resources… whatever.

Just keep it simple

In fact, I have found that people really value a shorter and more concise lead magnet than a lengthy, drawn-out one.

Everybody’s busy.

But everybody has problems.

They are eager to get solutions to those problems.

But they really wouldn’t want to be forced to read a 36-page ebook to solve it.

Not if they can get the solution they’re seeking from a one-page cheat sheet or list of resources.

How about a simple one-page sheet that simply offers “the 5 best blog articles that I have found about puppy training?”

Or the “5 top videos on Youtube that will show you exactly how to house-train any puppy fast.”

Those kinds of things can be a pretty enticing lead magnets for people.

They promise plenty of value and yet it will only take them a few minutes to consume.

That’s a win-win.

They get quick solutions to their problems, and you get a chance to convert your blog visitor into an email subscriber.

So use your imagination.

What could you put together today that you can use as a compelling free offer in your next blog post?

Now, put the offer together.

Create a great squeeze page.

Get your blog visitors one step closer to becoming your clients.

How to get your blog visitors to become clients

Of course, just getting your blog visitors on to your email list doesn’t make them your clients… yet.

But it gets them one big step closer.

It means instead of just being a blog visitors… they are now among your followers.

Every day, week or whatever… they can get your emails and see what you’re up to.

Every time you write a blog post, you can send them a link to it via your email newsletter.

And you can use your newsletters to offer them a steady drip of value to help them solve even more of their problems.

Mostly, from a business perspective, it gives you an opportunity to pitch your products or services to them on a steady basis.

As you give them continual value and help them solve problems via your email newsletters, you can also show them how working more closely with you can help them even more.

Now you’ve got their trust!

So they are pretty much convinced by now, that if they buy your training or ebook, or hire you for your services… they will benefit even more.

This not only keeps them as loyal followers, but helps them continue their journey through your funnel and onto your client list.

In a nutshell

So this is how a sales funnel works.

You get your blog visitors to go to a landing page where they get a free offer.

Because they perceive that the free offer will help them solve one of their key problems, they opt into your email list to get their hands on it.

Once on your email list, they get to hear from you regularly.

You might write emails daily… or weekly… or maybe a couple times a month.

But in any case they’re going to start seeing you as someone who can help them solve their problems.

That pulls them deeper into your sales funnel.

Then, when they see your offers for products and services that can help them even more directly, they are perfectly positioned to become your clients.

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So are you using free offers to get your blog visitors to become clients?

Has this article helped you figure out how to do it?

Please leave me a comment below.

I’d love to hear from you.

And I’d love to have your share this post on your social sites, too.

Thanks so much 🙂

Donna

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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18 Responses to How to get your blog visitors to become clients – Part 3

  1. Mahmudul hasan April 9, 2019 at 3:57 am #

    hey donna

    great stuff here

    traffic without conversion totally waste. so we need to make sure give them an option to turn them into the lead or anything you wanted.

    free ebooks work great for me.

    thanks

    Mahmudul Hasan recently posted.. 7 Effortless Ways to Get Targeted Traffic to New Blog

  2. Moss Clement
    Twitter:
    April 8, 2019 at 5:20 am #

    Hi Donna,

    As humans, we love free stuff. So when you offer free items to your audience with an incredible lead magnet, you can expect to convert a considerable number of your target market to quality and eventual customers. Thank you for posting.

    Moss Clement recently posted.. BLOGGING BASICS: 7 SURE-FIRE WAYS TO OPTIMIZE YOUR BLOG POST FOR SEO

  3. Vishwajeet Kumar
    Twitter:
    April 7, 2019 at 5:17 am #

    Hello Donna,

    I love this series of driving blog visitors. You have really done a great job here. Squeeze pages are very much effective if you design and craft your offer carefully and keeping your audience in mind. It will help you to create sales funnel and many pro bloggers and marketers are using this technique to make a huge email list. Identifying your readers needs will definitely help you to make most out of your campaign. Build trust and relationship is also very important. Thanks for sharing detailed insights here.

    Regards,
    Vishwajeet
    Vishwajeet Kumar recently posted..SSL, Do You Need it?My Profile

  4. James McAllister
    Twitter:
    April 6, 2019 at 6:34 pm #

    Hi Donna!

    Can you believe some people still go on about how squeeze pages are dead? It’s a little silly.. the data doesn’t lie, after all.

    Speaking of data, I think like all parts of the funnel, this is something that should be constantly optimized over time. I love how you simplify the process because it makes it easier for somebody to set up variations, rotate them, and make adjustments based on the data.

    It’s a lot easier rotate 2-3 value-packed documents and see which one entices people the most, than to write 3 separate 36-page eBooks!

    Admittedly, I am still catching up from my return back to my site, but it was the constant testing and tweaking of every step of the funnel that helped me scale so quickly and so profitably with my other two brands – and things are only going to get better from here.

    This system you’ve shown throughout this series is spot on and the concepts are applicable to just about every business – not just us bloggers!
    – James McAllister
    James McAllister recently posted..For Your First $5,000, This Is The Only Investment Strategy Worth Paying Attention ToMy Profile

  5. Gaurav Kumar
    Twitter:
    April 6, 2019 at 12:54 pm #

    Hi Donna,

    Funnels plays an important role in turning visitors into customers or clients. All you need to optimize the funnel process to target the right audience and offer maximum benefits to boost your email list.

    Thanks!
    Gaurav Kumar recently posted..4 Easiest Ways to Save Money When Launching a New WebsiteMy Profile

  6. Bryan McHeyzer
    Twitter:
    April 3, 2019 at 6:06 pm #

    Hey Donna,

    Great advise .. I too think the age of a free ebook as a lead magnet has outgrown it’s draw.

    I have used plr products to create a free give away in the past, but even though using plr is

    a lot quicker than actually writing a report from scratch if it does not appeal to your readers

    they will not exchange it for their email.

  7. Marquita Herald
    Twitter:
    April 3, 2019 at 2:45 pm #

    I have 2 subscribers “gifts” available at the moment – a 7-day free eCourse and an eBook. Now, as a writer, I don’t have the problem you mentioned about it taking forever so that’s a non-issue for me. The course is an experiment because it’s a topic I’m interested in expanding to include in a paid course later, so I’ve been really happy with the response and feedback. Great series Donna!

    P.S. The whole time trying to write this I’ve been cracking up at the little bobbing head above the “Legal” badge in the bottom righthand corner of your screen! I don’t know if that’s intentional or not, but it’s a hoot.
    Marquita Herald recently posted..12 Timeless Truisms for New BeginningsMy Profile

  8. Lisa Sicard
    Twitter:
    April 3, 2019 at 7:42 am #

    Hi Donna, I love your advice on the free lead magnets. I recently did one to give a free website audit. It’s something I do for all new accounts as I go along. But now I get emails to do it. Adding to that list!
    Now I need to remember to add my cheat sheets into my blog posts to offer for emails. I always seem to forget those! I’m also trying to figure how to sell things direct form the site vs. Amazon. More food for thought!
    Thank you for these great tips today Donna.
    I hope you are doing well.
    Lisa Sicard recently posted..Ensuring Your Social Media and Marketing Management Reflects On You WellMy Profile

  9. Ryan K Biddulph
    Twitter:
    April 1, 2019 at 1:12 pm #

    Donna the eBook advice is so spot on. Bloggers trip over themselves writing 20 or 30 page eBooks covering topics. Turn it into a Kindle short read. Charge 4 bucks. Make money on it. Then, offer a super short report or checklist tackling a common niche problem as your lead magnet. People dig short and sweet; it is free, by the way. Go deeper with your premium eBook or course. Lead magnets are appetizers; not 10 course meals.

    Ryan Biddulph recently posted.. 3 Blogging Lessons from Shazam!

    • Donna Merrill
      Twitter:
      April 2, 2019 at 9:37 am #

      Hi Ryan,

      If there is anyone that is an expert on ebooks, it is you!

      It is so true that people really do like things when they are short and sweet. I do find that whenever I do that, people eat it up lol.

      I like the way you say that: “lead magnets are appetizers; not 10 course meals.”

      -Donna
      Donna Merrill recently posted..How to get your blog visitors to become clients – Part 3My Profile

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