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13 Best ways to get your ebook noticed

13 Best ways To get your Ebook noticedI’m going to show you the 13 best ways to get your ebook noticed.

Ebooks are certainly a great way to grow your business.

And they are a proven method to build a huge blog following.

But you need to know how to craft a good ebook marketing campaign in order to take advantage of these things.

You have to get your ebook noticed in order to benefit from it.

That means you need to learn top methods to promote your ebook.

How Can I Promote My eBook

If nobody sees it, then all your hard work in putting it together just won’t get you the results you want.

Now, I know there are lots of ways to do ebook promotion.

But first, you’ll need a way to get people to sign up for it.

So let’s talk about that first.

Use a landing page to get your ebook noticed

Without a landing page, you’re not going to be able to promote your ebook.

Landing pages are simple web pages you use to get people to sign up for it.

You will need a sales page if you are selling your ebook.

But you will be using your ebooks as a free lead magnet to build an email list if you are like most bloggers.

In that way, you get people into the top of your funnel.

Your Sales Funnel

Once they enter your sales funnel via your ebook, then you can connect with them repeatedly about your paid offers.

So really, your ebook can be a one-step sale.

That means that you try to sell it directly using the sales page.

Or it could be a two-step sale.

That means that you get people interested in what you do with your free ebook.

You then use it to sell your paid products and services.

In either case, you need to have a great landing page for any effective ebook promotion.

Something that compels people to either

  • buy your ebook via your sales page, or
  • sign up for your free ebook via your squeeze page (or opt-in page).

So, your landing page will either tell people to buy your ebook, or sign up to get it for free.

In either case, make sure to have a really good landing page before you start your ebook marketing campaign.

Once you have your landing page done, it’s time to get your ebook noticed.

1. Email

This method is for people who already have an email list.

And it is a great way to take advantage of it.

Use emails messages to let people know when your ebook is written so they can obtain a copy of it.

This is your email announcement that your ebook is available.

Now, these people are already on your email list.

But they may know people who could use your ebook, but who are not on your list.

So in your email announcement, give them a link to sign up for the ebook.

Ask them to share it with anybody they know who might be interested.

They could even post the link on social media for you.

In any case, it’s a great method to let your email list know about your new ebook…

  • Because it will further increase their trust in you,
  • and because they could start spreading the news about it.

2. Blogging

There are lots of ways to get your ebook noticed by blogging.

One way is to actually publish some chapters of your ebook as blog posts.

I’ve even seen people do their entire ebook in parts or chapters.

They just put them together into ebook form after they’ve been published as blog posts.

That’s certainly an effective technique.

And it starts building up a regular audience.

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Build “Content Upgrades” + “Landing Pages” Into Your Blog Posts, Seamlessly & Fast

When your ebook once it’s completed, your blog followers will be interested in getting it.

You can also create an audio track for your ebook and publish that on your blog.

And don’t forget to make up a nice banner ad.

Embed it into your blog posts, and on your side bar.

You might even make a splash page that people see when they first go on your blog.

It could offer them an opportunity to sign up for your ebook. 

3. Teaching

Another great way to get your ebook noticed is by teaching on the topic of your ebook.

You could set up a course in Udemy or Thinkific for instance.

Make your ebook “required reading” for the course.

Or you could do a teaching video.

Publish it on YouTube and link to your ebook for more information.

You could even set up a webinar and use it to teach something that your ebook is about.

At the end of the webinarm ask people to sign up for your ebook to get to complete information on your topic.

4. Facebook

Everybody promotes things on Facebook these days.

And there’s no reason why you shouldn’t use this platform to promote your ebook.

You can use your profile to talk about your ebook.

In fact, that’s a good place to get people interested in your ebook before it’s published.

Just send out some posts about…

  • how you’re working on it,
  • and how you’re coming along,
  • how you’re halfway done… and all that.

When it’s finally finished, let people know.

You can also use your Facebook page to offer your ebook.

Or you could set up a Facebook Live video.

Just talk about some of the topics covered in your ebook when you do your Facebook Live presentation,

Then suggest that people click your link to sign up for the complete ebook.

How To Go Live on Facebook

You can also enter Facebook groups where people are talking about your topic. Suggest ways that your ebook can help them solve their problems.

5. Youtube

Make a series of short videos related to your ebook topic.

Link each video to your ebook landing page.

You can post these videos on other social media platforms.

And don’t forget to embed them in your blog posts.

6. Pinterest

You really can get your ebook in front of a lot of traffic with Pinterest.

How To Gain Massive Traffic Through Pinterest

Make images that will capture the attention of your target audience.

Link those to blog posts or videos where people will learn more about your ebook.

Or, just link the image directly to your landing page.

Having a compelling image is the key to this method.

An image that says something like “3 Ways to profit with FB ads” will get more clicks than one that says “Why FB ads are so popular.”

As long as your ebook actually shows people “3 Ways to profit with FB ads,” people in your target audience will be pretty interested.

7. Instagram

Instagram is a great place to get your ebook notice.

It’s all visual.

You can post images and very short videos to engage your audience.

Putting up Instagram Stories is an especially great way to  get people engaged.

Instagram stories

Read Lisa Sicard’s full article here…
Why You Need to Start Doing Instagram Stories Now To Grow Your Instagram

 

8. LinkedIn

Did you know you can publish articles on LinkedIn?

If you write an article on your topic, it will be available to the LinkedIn community.

This is a wonderful way to get people to find out about you, and what you have to offer.

Put that together into an ebook.

Then write an article, or better yet, a short series of articles inside of LinkedIn.

This establishes your authority.

It gives you credibility.

And you can link to your landing page by prompting readers to get your ebook to “learn more.”

9. Twitter

Post links to your landing pages on Twitter.

Hashtag them to your niche or to Twitter hashtag communities.

That works.

But you can take it a step further.

You can host, or be a guest on a Twitter Chat.

Here’s one I was interviewed on a while back for Viral Content Bee.

Twitter Chat

Twitter chats are very interactive and a great way to address your prospects or target audience.

Speak on your topic, then tell people to grab your ebook to find out more about it.

You Are What You Tweet | With Germany Kent

10. Giveaway Events

If you are giving it away for free, this is a great way to get your ebook noticed.

Or, if you are giving a condensed version or sample chapter of an ebook you are selling.

Just join a Giveaway Event and list your ebook.

People interested in your topic can grab it.

Giveaway Events attract a large following and you can get massive exposure for your ebook with them.

Anatomy of a JV Giveaway Event

11. Quora

Quora is a question and answer platform.

Just look for Questions from people that could be answered by your ebook.

Then write an Answer with a link to your ebook.

Or, in the alternative, write a Question to prompt a discussion on your topic.

Link to your ebook as a resource within the Question.

The link should go to an Answer you’ve given elsewhere within Quora.

This is a very effective way to promote your ebook.

Quora has a huge following and often ranks very high in search results.

So it’s certainly worth pursuing.

12. Infographics

Infographics can help you to easily get your ebook noticed in the same way that they can boost your blog with infographics.

Infographics – The Best Way To Boost Your Blog

But that’s not all.

You can also use them as part of your ebook marketing campaign.

The key is to put together an infographic that shows a major element of your ebook message.

For instance, you might want to create an infographic that shows how email marketing works if you have written an ebook about email marketing.

Something like…

  • Create a squeeze page
  • Connect it to your autoresponder
  • Build your email subscriber list
  • Send call-to-action emails to your list

You can embed the infographic in your blog post.

Or you can share it on social media sites.

You can even ask other bloggers and social media influencers to use the infographic in their articles and posts.

This can become a very viral way to do your ebook promotion.

13. Virtual Tour

Consider taking it your ebook on a Virtual Tour if you really want to ramp up your ebook marketing campaign. 

Line up social media influencers.

Connect with people doing podcasts on your topic, or in your niche.

Find out who might let you write a guest post on your topic.

Get interviewed.

Tell people they can learn more when they request your ebook.

Link all of these resources to your ebook.

Get out of your shell, away from your writers tablet.

Start connecting with people who might let you promote your ebook in exchange for a favor, an interview or a guest article.

This gives you recognition and authority with new audiences and prospects.

So it is not only a great way to get your ebook noticed.

Get your ebook noticed

Have you learned something about ebook promotion here?

I hope it helps you market your ebooks.

Or maybe it can give you incentive to finish, or even start, your first one.

If you need help getting your ebook marketing campaign going, I can help…

Coaching with Donna

Now, leave me a message below.

I’d like to know which is your favorite way to get your ebook noticed?

Thanks so much.

Donna

PS: Please share this article on your favorite social sites!

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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18 Responses to 13 Best ways to get your ebook noticed

  1. Hassaan Khan
    Twitter:
    October 12, 2019 at 5:56 pm #

    Hi Donna,

    First of all, thank you for this blog post. I’m working on my book, so this piece of content is a real treat for me.

    I liked point #3 because I didn’t think about “teaching” and marketing your book.

    I have seen people do this on YouTube, but it didn’t occur to me that I could do this as well.

    Now, I might come up with some videos or a free course to market my book, thanks to you.

    It’s good to be back on your blog.

    Hassaan Khan recently posted.. 10 Low-cost Social Media Marketing Tactics for Small Businesses

  2. Jeangam Kahmei
    Twitter:
    October 12, 2019 at 3:46 am #

    Hey Donna,

    Yes, I got to learn about marketing from this post and it is not difficult. My favourite platform for promotion is facebook and blog (infographics).

    So in conclusion I got to know is to promote by sharing about our ebook on every social media platform.

    I agree to your points because it will get spread about the ebook as much as we share in the market.

    Sharing more is the key.

    Thanks,
    Jeangam Kahmei

  3. Henry Obilor
    Twitter:
    October 9, 2019 at 5:05 am #

    Great post Donna! Very useful tips at the right time. I am planning to publish an e-book and I hope I would be able to avoid some of these mistakes!

    Regards
    Henry

    Henry Obilor recently posted.. Simple Hack to Double Traffic without Google

  4. Moss Clement
    Twitter:
    October 8, 2019 at 4:32 am #

    Hi Donna,

    Your tips are practical, and I’m using lots of them to get my content noticed. And since social media is one of the best marketing channels for promoting your eBook; Quora comes in handy. It is fantastic since it helps in drawing your target audience along the funnel to your landing page (which could be a squeeze page or a sales page).

    Moreover, I just read Gaurav’s post on giveaway where he’s giving away some items. Logically, people are drawn to gifts, it is in our nature as humans, and that is why giveaway is critical to your promotion strategy.
    You have shared incredible tips, Donna. Thank you.

    Moss Clement recently posted.. 7 Unique Ways to Find Guest Posting Opportunities On Authority Websites

  5. Gaurav Kumar
    Twitter:
    October 7, 2019 at 6:20 am #

    HI Donna,

    I love reading books and I always recommend the books written by Ryan to many of my friends. When it comes to promote an eBook social media promotion can very impactful but only if you are specifically targeting the users according to their interest.

    The people who know me they already knows that I strongly believe in Giveaways. Even on my blog I have been running giveaways and spend more than 15k till now.

    Giveaways not only help you to promote your products but also one of the best ways to say thanks to your readers.

    Thanks for sharing!
    Gaurav Kumar recently posted..eAskme Giveaway ~ Win Amazon Echo Dot & Smart Bulb for FREEMy Profile

  6. Joseph Chikeleze October 5, 2019 at 5:49 pm #

    Hello Donna, this is nice guide. I did wrote few ebooks but I never make enough sales except when I host a contest on Facebook.

    These guides and supporting posts is an eye opener.

    Thanks a lot and do have a nice day…

    • Donna Merrill
      Twitter:
      October 16, 2019 at 3:41 pm #

      HI Joseph

      Great job getting your ebook done.

      But you don’t need to sell it to get it noticed.

      And you don’t need to sell it to make it profitable.

      Just get it noticed and let the momentum build.

      -Donna
      Donna Merrill recently posted..13 Best ways to get your ebook noticedMy Profile

  7. Amar Kumar
    Twitter:
    October 3, 2019 at 6:05 am #

    Hello Donna,

    EBooks have become the great leveler in the publishing field. A good cover can be a great marketing tool for an eBook.

    Social media platform plays crucial role in promotion of eBook but make sure it must be in organized way.

    Giveaway could be great option to get noticed by mass, these tips looks practically influential.

    Thanks for sharing your creative thought with us.

    With best regards,

    Amar Kumar

  8. David Jeson October 3, 2019 at 2:40 am #

    Extremely Great work, I am composing my eBook. your post persuade me to finish my eBook.Thanks for offer helpful data. the posts on your blog are having enlightening and significant substance. Value your endeavors.

  9. Lisa Sicard
    Twitter:
    October 2, 2019 at 9:23 pm #

    Hi Donna, what is the difference between a squeeze page and a landing page? Wow, thanks for the mention of my Instagram story post 🙂
    Stories do work well on the Instagram channel, not only for visibility but for connecting with others..
    I really love your idea of a virtual tour as well. Excellent tips Donna.
    Thank you and chat soon!
    Lisa Sicard recently posted..Why You Need to Start Doing Instagram Stories Now To Grow Your InstagramMy Profile

    • Donna Merrill
      Twitter:
      October 4, 2019 at 7:37 am #

      Hi Lisa

      First of all, a squeeze page is just a TYPE of landing page.

      Landing pages are just what they sound like… the place people “land” when they click a link you give them.

      So your link could send them to your sales page where you ask them to buy something.

      Or it could be to your squeeze page where you offer them something for free in exchange for them subscribing to your email list.

      So both the sales page and the squeeze page are landing pages, just different types.

      Now, if you are going to do a Virtual Tour, it can only benefit you if you have one of those landing pages ready to send people to.

      I’d certainly recommend you send them to a squeeze page rather than a sales page.

      If 100 people click on your landing page link after hearing your interview, for instance, maybe 3 of them will buy your ebook from a sales page.

      But 40, 50 or even 60 might subscribe to your email list to get your free offer, like maybe one chapter of your ebook, or a cheat sheet or list of resources.

      I’d rather have all those people on my email list because from there, I can continue to link to my sales page.

      But if I only send them to a sales page, I’ll never again be able to connect with (and market to) all those people who did not buy immediately, but might eventually via my email newsletter.

      PS: Thanks for the great job with Instagram stories.

      -Donna
      Donna Merrill recently posted..Do you believe you will become a blogging successMy Profile

  10. Ryan K Biddulph
    Twitter:
    October 2, 2019 at 10:36 am #

    All smart tips Donna. I use more than a few. Facebook videos, live broadcasts, all that good stuff.

    Keep promoting your eBooks guys. I only started doing genuine, 24-7, around the clock promotion a few months back and quickly, people began emailing me, messaging me and tweeting me of their buys. The more you share helpful, free content and link to your eBooks, the clearer you get on your eBooks, and the more people buy ’em.

    Ryan Biddulph recently posted.. Where are Online Buyers At?

    • Donna Merrill
      Twitter:
      October 3, 2019 at 9:32 pm #

      Hi Ryan

      Yes, you do a lot of things to promote your ebooks.

      I notice you also doing more podcasting these days.

      It’s something I noticed because I plan to get into that some, too.

      Bottom line… “Keep promoting”… yes, for sure.

      Don’t just write your ebook and walk away.

      So many bloggers do that.

      Whether it’s a sale or a free lead magnet, keep promoting it.

      That’s the only way to leverage your ebooks to build your business, get sales, and pick up new clients.

      -Donna
      Donna Merrill recently posted..4 Top ways an ebook grows your businessMy Profile

  11. Maria Marsala October 2, 2019 at 10:31 am #

    Great ideas Donna. I did a lot of #13 when I started my business. I contacted people on Blog Talk Radio and volunteered to be interviewed 🙂 Then I gave my ebook out as a gift for joining my newsletter.

    I haven’t done any infographics, but I have downloaded them, so I’ll read the post you did on them as a way to grow my blog and list.

    Maria Marsala recently posted.. Become an Expert Free Using Help a Reporter Out

    • Donna Merrill
      Twitter:
      October 3, 2019 at 8:38 pm #

      Hi Maria

      You got people into your funnel by giving your ebook as a lead magnet.

      That’s a great way to do it, and of course, getting interviewed is a perfect way to get those opt-ins.

      When I was running my intuitive consulting practice, I had a talk radio show. I was the host, and typically featured guests.

      That, too, helped me build my business.

      So, yes, you can try to get interviewed, but you can also run your own podcast and interview others.

      Both things work well.

      The key is to have a good email sequence in place to move people through your sales funnel, and convert them into clients and buyers.

      PS: I’m so glad we re-connected after such a long time 🙂

      -Donna
      Donna Merrill recently posted..Get a huge blog following with this proven methodMy Profile

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