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Blogging trends in 2020

Blogging Trends In 2020

The blogging trends in 2020 are pretty clear.

So ask yourself this.

What’s your blog going to look like in 2020?

Now, a lot of the things that were true about blogging in 2019, will still hold true in 2020.

Blog like a pro in 2019

Not everything, though.

Now, some people think the blogging just stays the same all the time.

And I guess, in essence, it does.

In 2020, just like every other year, you are going to have to give quality content to people who are looking for the sort of value that you have to offer.

You have to develop a core message for people to know who you are.

Your core message will enable you to distinguish yourself from the rest of the crowd.

What Bloggers Can Do To Stand Out In A Crowd

And you have to market that core message endlessly.

Now, here are some of the blogging trends that I think are going to be particularly important in 2020.

Blog length

What is the blogging trend in 2020 for blog length?

How long should your blog post be?

So this is something that I’m always asked.

What is the perfect blog post length?

We know that Google likes a certain length.

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Long, we are told.

But we only have time to do what we can do… you know what I mean?

So sure.

The smart advice here is to write “long” blog posts of 2000 words and more.

Long-form content

That’s what we called “long-form content.”

Some of the really big-time bloggers like Neil Patel, will do seven and eight thousand word blog posts.

So for the last few years, bloggers have really struggled to get lots and lots of long-form content out there.

They try to get each blog post to be very thorough and cover every aspect of their topic.

This is the prevailing strategy for getting to the top of Google search.

Google-gold

Now that may be the case.

But in 2020, I think you’re going to see more and more bloggers realizing that going after Google-gold in the form of high page rankings… is not really the name of the game.

More and more it’s becoming a business centered around writing what your audience wants and needs.

And people argue with me on this point, but I don’t think the length matters that much.

Not in terms of becoming a successful blogger.

Notice, I didn’t say, the highest page-ranked, Google-gold blogger in the world.

I said a successful blogger… as in running a successful blogging business.

Successful blogging in 2020

In fact, I know very few people (your readers) who would like to get answers to their questions in seven thousand words when they could get them in 1,000.

So sure, once in a while… Write that long epic blog post that answers every question in the world that you can think of on your particular topic.

But not just because it is the blogging trend in 2020.

Why then?

Because maybe that blog post will be the one that ranks.

But don’t make the mistake of trying to rank every single blog post.

Unless you have teams of people working with you and a huge budget… pick carefully which blog posts to promote heavily.

How to Strengthen Your Brand’s Content Marketing Strategy

Now some people do have a huge staff and a limitless budget.

And that’s fine.

But if you are a solo blogger, or somebody just working with a very tight budget… just make sure that you give some real value to your audience and don’t worry so much about the length.

Engagement – A major blogging trend in 2020

Engagement has always been the key to having a successful blog.

But in 2020, engagement rules even more than ever.

I think that’s because people are looking for someone to talk to.

They’re tired of just getting information… tons and tons of it… and not knowing what to do with it.

Create conversation

If you can have conversations and develop relationships with people in your audience, then you’re going to be so much further ahead of other bloggers in your niche, field of expertise or profession.

Of course, you do this in the old, familiar ways…
by getting involved in the comments roll of your blog and other people’s blogs.

And you go on social media and talk to people about your topic.

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That’s not really new.

But the blogging trend in 2020 is to really deepen those conversations.

And that requires you to step up your game by getting out of your shell.

Get out of your blogging bubble

But you can even do more engaging things on your blog.

And I think this is getting ever more popular.

I’ve said this a hundred times and I’m going to say it again.

Video is the most compelling content that you can post.

People really engage with you when you put the video on your blog post.

And they even engage with your blog post on social media when you promote it with a video, especially a Facebook Live presentation.

How To Go Live on Facebook

So don’t be afraid to do video.

Get over your fear and get out of your blogging bubble.

Abandon your comfort zone and explore some new territory.

Video in all forms is going to be an ever-increasing blogging trend in 2020, even though it’s already been so important over the last several years.

It’s only going to get more and more critical.

In fact it’s getting to the point where if you’re not doing video you might as well resign yourself to lackluster results in your business.

Mobile responsiveness

One of the really big blogging trends in 2020 is going to be an enhanced interest in mobile responsiveness of your blog.

This is not just for SEO, but to even get your articles seen on mobile at all.

If it presents a poor experience for mobile users, it’s going to get buried, no matter how good your content is.

Yes, your blog content has to conform to the formatting of mobile sites.

But in 2020 you’ll have to go even further than that.

Your articles have to be easily and clearly viewed by mobile users.

Write your blog post with short, punchy sentences.

Have lots of white space in between paragraphs and sentences.

This is what shows up best on people’s mobile view.

The better your blog looks on mobile, the stronger the response you will get from people who are viewing it.

And I don’t have to tell you that a larger and larger percentage of blog readers are viewing your articles on mobile devices rather than computers.

Content chunking

Bullet points are especially nice on mobile.

Use plenty of bullet points with short phrases or sentences and, again, lots of white space in between.

People like to get their content in chunks on their computers.

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But content chunking is especially important for them to view it on their mobile devices, where scrolling through large passages is more difficult to do.

Blogging Frequency

One of the continuing blogging trends in 2020 is search engine preference for frequent publication of your blog posts.

Like I mentioned earlier, shorter length blog posts are fine as long as you’re getting a high quality of content.

This is the case, too, with a frequency of blogging.

Google might prefer that you blog like crazy.

But if you’re giving great quality and value, people will want it no matter what your publishing interval is.

Now you’ll probably read everywhere in the world how it’s great to blog at least three or four times a week.

And if you can, you should really strive to blog every day.

Big budget frequencies

Again, as with long-form blogging, I’m going to tell you that high frequencies are for people with big budgets and businesses.

It’s for professionals with a large staff of people who they can have kick out content on a regular basis.

But it is certainly not necessary if you just want to succeed in blogging by building a business for your particular audience.

Your target frequency

Yes, you can still blog once a week.

I’ve even seen people do it very successfully by blogging once a month.

As long as you are putting out good content, high quality and helping people in your audience to solve their key problems… you are going to have a following.

Share your content

More important than how frequently you publish a blog post, is how frequently you share it.

Don’t just sit back and wait for people to click on your blog post once a week or once every two weeks or whatever it is you’re doing.

find people interested in what you do

Market your content far more frequently than you publish it.

Make sure you’re building an email list on your blog and get an email out to your audience and subscribers every time you write a blog post.

Make sure they know how important the blog post is in terms of helping them solve their problems for a

Get your blog post on social media.

Don’t worry about blogging so often and so much.

Focus on constantly getting your core message out to the people that need to see it in order for your business to grow.

It doesn’t matter if it’s a new blog post or an old one.

If it contains your core message (and it should), then promote it continually.

Not just the day you publish it.

And that means continually getting it out to the people who need the solutions that you have to offer.

What’s your blog going to look like in 2020?

So get out there and blog your little heart out in 2020.

Take note of these blogging trends in 2020, and see which apply to you.

Map out some of the changes you might want to make.

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Get some clear Insight on where you want to head in 20/20, that you might not have explored in 2019.

Maybe you even want to start a new blog.

Not necessarily just for the sake of blogging, or for building an additional income stream.

But maybe just something you’re interested in.

I’m considering doing a new blog in a health and wellness micro niche that I have become interested in.

This is not so much a matter of me deciding I really need to start a new blog.

It’s more because I’ve developed a new passion in this niche.

That passion has come from my own health issue experience over the last year or two.

It has led me to develop a real interest in this topic, and in helping other people through some of the things that I’ve been through.

It doesn’t have to be just blogging

While I’ve been toying with the idea of starting a new blog in a niche, I decided to create a Facebook page in my new niche topic.

So whether or not I decide to start a niche blog, I will be continuing on this path with my videos and Facebook page.

So think for yourself too.

Do you have some additional passions that you would like to explore in 2020.

Map it out.

Then roll up your sleeves and start your new blog or social media presence or both.

Top Tier Coaching2020 is going to be an exciting year for me and I’m sure it will be for you, too.

Tell me about what you’ve got lined up, or are daydreaming about.

Take a moment to leave me a comment below.

Will you be adhering to these blogging trends in 2020?

-Donna

PS: Please share this article on your social sites 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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17 Responses to Blogging trends in 2020

  1. Peter Mark December 2, 2019 at 11:55 pm #

    Hello Donna,

    Just 2020 is about to begins and peoples are looking to know the right way of Blogging for 2020 as things are getting changed and update.

    So for Blogging, It’s really important to know the right way for blogging which will work.

    About Blogs length, I noticed some Bloggers are focusing to write long length articles to keep Engagement at blogs and Engagement is everything for a Blog.

  2. Shamsudeen Adeshokan
    Twitter:
    December 1, 2019 at 11:40 am #

    Hi Donna,

    If there is one major thing I lack this year in my blogging career, it will definitely be “consistency”. I haven’t been consistent at all this year. In fact, I haven’t written a single blog post for the past two months now.

    Time is not my friend this year, and lots of offline activities taken away my time to blog.

    I agree with you on the blog length issue.

    If we’re blogging to build a business, then blog post length is one of the least factors to worry about too much. Google and other search engines are not the only way to drive engaging customers to your website. Besides, just because the content is in the 2000 word and above does not guarantee it will rank higher than others with less word count.

    There is more to organic search ranking than just content length.

    Forbes, TechCrunch etc…dodon’t publish long-form content like that yet, they rank high for many targeted keywords than other website.

    In 2020, I hope to be more productive, more consistent and above all earn more income significant enough to live my dream life. And to achieve this, I need to be more of a business blogger than just an author who publishes content on a website.

    Blogging is business, so treat as such.

    Thanks, Donna, nice reading your work once again.
    Shamsudeen Adeshokan recently posted..5 Reasons Content Marketing is Best For Leads GenerationMy Profile

    • Donna Merrill
      Twitter:
      December 4, 2019 at 11:56 am #

      Hi Shamsudeen

      No matter what approach you take to blogging, one thing will NOT change in 2020.

      Productivity + Consistency is always the key to being successful in this business.

      We can all chat about What to do, but nobody can argue that once you’ve decided on that… you just gotta do it!

      Consistently.

      Good luck with your blog in the upcoming year my friend.

      -Donna
      Donna Merrill recently posted..Best way to share blog content – free methodMy Profile

  3. James McAllister
    Twitter:
    November 26, 2019 at 5:09 pm #

    Hi Donna!

    Great insights. Lots of quality content that provides a good user experience for Google searchers is what’s always been important, it’s just that every year Google is getting better and better at actually accomplishing that (and appropriately rewarding quality bloggers.)

    Every year it gets more difficult to fake ranking signals. Content actually has to be good.

    You also mention engagement and I think that’s a very important point. People are so focused on what they have to say and automating everything to the point it damages the real human connections with your following.

    Video is something I’m pursuing pretty heavily this year and will only scale up next year, I think it also helps with the connection aspect a lot. Not to say you can’t achieve that with the written word, but being able to see and hear someone really goes a long way. Most people you really feel like you know, you’ve likely seen their face and heard their voice quite a bit.

    To try and hit all of the different points, I’ve been focusing really heavily on actually stepping away from blogging a bit – publishing several social media posts every day, YouTube videos twice a week, and publishing one blog article per week. I may drop that to once every other week and fill it in with a podcast either weekly or bi-weekly, saving articles for technical or heavy topics that suit text better.

    It’s a huge shift away from how things used to be, where blog articles were 95% of the focus. The engagement has been great though.

    Anyway, hope you’ve been well and your surgery was a success!

    – James McAllister
    James McAllister recently posted..10 Scams Shady Marketers Use To Trick You Into Spending MoneyMy Profile

    • Donna Merrill
      Twitter:
      December 4, 2019 at 11:53 am #

      Hi James

      You make many good points, and yes, the ranking algorithms always change so fast, don’t they?

      But I think we all agree that as long as your content is GOOD and solves problems, you’re on firm ground.

      And it seems to me like 2020 is a year that UX – user experience – will really hit a high.

      And that’s because Engagement is actually becoming MORE important than content.

      You could have flimsy content, but if everyone’s on board, talking about it, sharing it and engaging… that’s big.

      So is content still King?

      Maybe not.

      It may have to move over and let UX and Engagement take the honors in 2020.

      -Donna
      Donna Merrill recently posted..Blog the easy way – or the hard wayMy Profile

  4. Moss Clement
    Twitter:
    November 23, 2019 at 2:00 pm #

    Hi Donna,

    I have always love lengthy content and like creating them. So looking at the 2020 blogging trends, it makes sense to help your readers and Google with longer blog posts.

    Gaurav mentioned that long-form content provides the reader with useful information, and I agree with him. However, Google also loves such blog posts because it has more relevant keyword terms that increases SEO juices.

    Moss Clement recently posted..8 Technical SEO Factors That Decide Website Success

    • Donna Merrill
      Twitter:
      December 4, 2019 at 11:48 am #

      Hi Moss

      It’s true that a long-form article can give more information one one page.

      And it’s true that Google gives preference to that based on the assumption that readers want all their answers in a single article.

      That could be true.

      I just, personally, find really long articles cumbersome.

      As for Google, I never really write with Google in mind… only the UX or User Experience.

      So I try to give people information in a way I think they can best digest it.

      But, again… it’s all good if the quality is there… that’s #1 consideration.

      -Donna
      Donna Merrill recently posted..How to pull your blog out of the dumpsMy Profile

  5. Gaurav Kumar
    Twitter:
    November 23, 2019 at 10:20 am #

    Hi Donna,

    The reason why most of the professionals talk about content length is to make sure that a visitor can find all the necessary and relevant information at one page.

    When the page contains the practical and easy to use information, then engagement rate increases.

    It is necessary that one should focus on creating content which will help the visitor in real time.

    Thanks for sharing!
    Gaurav Kumar recently posted..How Affiliate Marketing Can Help Your BusinessMy Profile

    • Donna Merrill
      Twitter:
      December 4, 2019 at 11:45 am #

      Hi Gaurav

      I certainly agree that you should “focus on creating content which will help the visitor in real time”.

      But I don’t think it always has to be on “one page”.

      I think shorter length articles that link to more detailed information are a good alternative to long-form posts.

      Sometimes all the scrolling gets people confused.

      It they can just click links of their choice for deeper content, that helps them stay focused better without so much scrolling back and forth.

      Both are good, though, as long as they are high-quality and problem-solving.

      -Donna
      Donna Merrill recently posted..Why did you start bloggingMy Profile

  6. Hassaan Khan
    Twitter:
    November 22, 2019 at 8:14 am #

    Hi Donna,

    The tips in the blog post couldn’t be better.

    I’m about to change the template of one of my blogs just because I got notified in Search Console that my WP theme isn’t 100% mobile-responsive.

    As far as the length of the content is concerned, it’s one of the topics that bloggers keep on discussing. Don’t get me wrong, I love to write long-form content, but I have had an experience of ranking a 700-word article on the first page. Although it was four years ago and search ranking algorithms keep changing.

    I still think it’s possible if you find an untapped territory, and dominate with your quality-content.

    Thanks for the great insights.

    Hassaan Khan recently posted..Blog Commenting Explained: A Guide for Beginners

    • Donna Merrill
      Twitter:
      November 22, 2019 at 6:55 pm #

      Hi Hassaan

      Yes, it is totally possible for anyone to find “that untapped territory.”

      The key is to dominate it with you top quality content.

      In fact, you don’t even need to find untapped territory.

      There’s not a niche, topic or territory that can’t handle new, energetic, engaging and top-quality content.

      So get out there and dominate in 2020, my friend.

      Yes, you can!

      -Donna
      Donna Merrill recently posted..13 Best ways to get your ebook noticedMy Profile

  7. Marquita Herald
    Twitter:
    November 22, 2019 at 7:45 am #

    Priceless as always Donna!

    I’m working on a number of tweaks for my blog – look as well as value-added options – as we countdown to year-end and excited about the promise of the New Year.

    I also agree with you on the value of engagement, though I’ve moved away from commenting because I find that the majority are left by other bloggers rather than my target audience.

    Maybe it’s because of the personal nature of the topics I write about, but my followers tend to reach out to me more on a personal basis and I encourage it.

    Anyway, busy day ahead, snow’s on the way and our electricity has already gone out once this week so gotta get online time while I can.

    Thanks for the valuable information and inspiration!

    Marquita Herald recently posted.. Master Your Emotions to Conquer Overwhelm

    • Donna Merrill
      Twitter:
      November 22, 2019 at 6:51 pm #

      Hi Marquita

      “Value-added options” are an excellent way to build an audience.

      That’s a nice tweak for you blog going into 2020.

      You’ve apparently got plenty of engagement going on, so that’s the perfect time to find ways to add value for them.

      Happy snow storm.

      -Donna
      Donna Merrill recently posted..Get a huge blog following with this proven methodMy Profile

  8. Tomaž November 22, 2019 at 4:50 am #

    Last November i started my blog.

    I had a great plan to write at least one blog post a week.

    After a year had written 28 blog post. I try to write a long and informative article, which means that I spend more time to write a single blog post.

    But the post is long and includes more information about the selected topic.

    My biggest mistake in the past year was non-consistency. So my future plan is to try to write a little short blog post.

    But I agree with your blogging trends. Quality, long articles are the way to go.

    In my opinion, every blogger should make sure that their blog is mobile-friendly.

    My advice is to connect your blog to Google Search Console in order to monetize your blog for queries that you rank and try to improve your reach.

    Tomaž

    • Donna Merrill
      Twitter:
      November 22, 2019 at 5:34 pm #

      Hi Tomaž

      Consistency is so important.

      Too many bloggers look for instant results.

      When they don’t get them, they lose focus.

      They start working less frequently on their blog and … of course… that doesn’t give them better results.

      You have to keep working the process… whatever yours is.

      Forget the results, just do what you have to do to keep moving in the right direction.

      Results WILL follow if you stick to your process… and if your process is sound.

      -Donna
      Donna Merrill recently posted..4 Top ways an ebook grows your businessMy Profile

  9. Ryan Biddulph
    Twitter:
    November 21, 2019 at 8:43 pm #

    I see all of these trends building Donna. Especially engagement and giving readers what they need. Talking to people online will be the way to distance yourself from the herd in your niche. Gaming search engines is dead. Kaput. Ditto for social media. You need to talk to people genuinely to make any dent online.

    As for giving readers what they need, listening and serving simply helps you build a large, loyal, loving tribe, and we will see clearly publishing content your readers want will help you become more successful in 2020.

    Ryan

    Ryan Biddulph recently posted.. Why I Never Trust Stats and Neither Should You

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