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How to promote your blog on social media

How To Promote Your Blog On Social MediaDo you know how to promote your blog on social media?

Most bloggers I talk to say “yes.”

But when I ask them how they promote their blog on social media, I usually get confused answers.

That’s because, it turns out that many bloggers simply publish a blog post, grab the link and post it to Facebook or Twitter or whatever their favorite social media sites are.

Then they walk away.

Everybody loves those “set and forget” strategies.

They seem so easy.

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Maybe they are.

But they’re not usually too effective, either.

You see, there’s so much more involved to promote your blog on social media.

More than just haphazardly blasting links all over the place, you need a smart social media strategy.

7 Secrets For Getting Traffic To Your Blog

Just randomly sticking links on social media sites is not a social media strategy.

It’s just wishful thinking.

Schedule your social media posts

The best way to promote your blog on social media is to schedule your social media posts.

Schedule exactly how many posts you want to make to each social media site.

For instance, Facebook usually only requires one or two posts a day.

Twitter will take many more.

On Pinterest, you could do an almost unlimited amount of pinning.

Instagram is usually only a few each day.

So consider what social media sites you’re using and schedule how many posts you want to schedule for each of them.

Then schedule what you will post.

Sometimes you will post links to your latest article.

But other times, you might post links to older posts that you published.

The important thing to consider here is what exactly will benefit your followers on each platform.

If your main focus is helping them solve their key problems specific to your niche, then you will refer them to your best articles.

But you will also want to share other people’s articles, too.

Social Media Strategies to Promote Your Blog on Social MediaRead the full article here...
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When people see you sharing a wide variety of articles that give them value, they will start trusting you as someone who cares about them.

When people trust you, they will tend to turn to your blog for more value.

So be sure to schedule a mixture of social media posts that refer people to your blog, yes… but also to other blogs that will benefit them.


Now this is a big issue.

If you are only going to post to social media when the mood strikes, or when you just published an article, then you can’t expect great results.

To promote your blog on social media effectively, you want to establish a certain frequency for your social media posts.

It’s a good idea to post a link to your latest article on the day you publish it.

But that’s just the beginning.

You might also want to repeat social media postings to that same article once every 60 days.

Maybe once every 6 months.

Or maybe once every month.

If it’s a very timely topic, you might want to post to it on once a week for the next 3 months.

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Then you can change your scheduling for that post from that point forward.

So decide how often you want to promote this post, and then create a schedule to do it.

You see, this strategy varies widely according to what you think works best.

And, to promote your blog on social media, you want to create a posting frequency for each of your social media posts.

Not just for your own articles, but for other articles that give value to your followers, too.

Filling your schedule so that things go out to your audience every day… will give you a consistent presence on social media.

That will certainly drive traffic to your blog.

Social Media tools

There are many tools out there you can use to promote your blog on social media.

Get one and put your social media strategy into action.

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21+ Best Social Media Marketing Tools For Insane Engagement (2020)

Social media tools make it much easier for you to establish a consistent presence on a wider range of platforms.

Sure, you can do it all manually.

But let’s face it.

It takes a lot of time to carry out an elaborate social media strategy.

So, if you have the budget for it, tools can help a lot.

Your Social Media style

But there’s more to this than just bombarding your social media with a bunch of stuff.

To promote your blog on social media, you need to develop a style.

Your own style.

Your social media style develops from the many ways you choose to offer content to your audience.

Don’t just post links to your blog posts.

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That’s good, but also mix it up with engagement, motivation and educational postings.

Think of various ways that you can post on social media that will bring people back to your original blog post.

Then just forget about what everyone else is doing and have fun!

Find your own “voice” and use it.

People will want to connect with YOU.

And of course, by YOU, I mean your blog.

Folks can get a bunch of info, promos and whateveros (my private word), from anyone.

But from YOU, they get the stuff you’ve handpicked for them.

And that handpicked stuff means anything that will help them solve their problems and improve their lives.

So they’re better off for following you on social media, and on your blog.

How to promote your blog on social media

I hope this has given you some thoughts about the different ways that you can actually create a social media strategy as opposed to simply sharing your stuff on social media haphazardly.

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Now, I’d like to hear from you.

Leave me a comment below, and tell me…

How do you promote your blog on social media?


PS: Please share this article on your favorite social media sites.

Thanks 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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8 Responses to How to promote your blog on social media

  1. Ram Thakur
    May 30, 2020 at 1:36 am #


    Thanks for including useful resources in this blog. I was publishing 1-2 posts on a weekly basis but now I know how I can use Facebook and Pinterest more effectively. It will be great if you provide a customized work strategy for each social platform so that we can implement it easily.

    Ram Thakur

  2. Gopal Roy May 27, 2020 at 8:28 am #

    Excellent info here, I am currently doing some research and found exactly what I was looking for. Thank you!

  3. Gaurav Kumar
    May 25, 2020 at 2:37 pm #

    Hi Donna,

    Success and social media both work together. Social media is a distraction for many, but for professionals, it is one of the most influential tools to improve brand presence and boost conversion.

    Social media platform are the best places to connect with the target audience. All you need is to set the target first and then advertise and post the content which will appeal them. Solving problems is the best way to do it.

    Gaurav Kumar recently posted..5 Lucrative Affiliate Marketing NichesMy Profile

  4. Emenike Emmanuel
    May 24, 2020 at 7:26 pm #

    Hello Donna,

    You’ve got an amazing post here.

    I use social media tools but not often as I prefer to create a smart ad copy for each blog post I want to promote per time with reference to trends. So I agree with the frequency you made mention about.

    Another interesting way I promote my blog is to re-share old blog posts over, and over, and over again.

    Thanks a lot for sharing.

    Emenike Emmanuel recently posted..10 Ways to Reduce Shopping Cart AbandonmentMy Profile

  5. Vishwajeet Kumar
    May 22, 2020 at 6:37 am #

    Hello Donna,

    Social Media plays a great role in web advertising. Social media helps you to build your presence across the globe by connecting people, increasing your networking. Sharing your content on regular basis is very important to build engagement on your blog posts. I also share my old posts on social media to increase conversions. Thanks for sharing this helpful post with us all.

    Stay safe and have a great day

    Vishwajeet Kumar
    Vishwajeet Kumar recently posted..11 Effective Ways to Reduce the Bounce RateMy Profile

  6. Lisa Sicard
    May 22, 2020 at 4:00 am #

    Hi Donna, this is a tricky one!

    Why? Because social media networks change so often.

    What works one day may not work another day. But if you stay consistent on the channels you will find results from it. It takes a lot of time and patience which many don’t have. Especially small businesses who are running their businesses and can’t be on social media a lot.

    Social media ads can help.

    As I tell people, it’s either time or money.

    But you are correct that many post and run. That does NOT work.

    Excellent points Donna. I hope you have a great weekend and enjoy the good weather coming!

    Lisa Sicard recently posted.. 5 Effective Ways to Improve Brand Reputation Today

  7. Marquita Herald
    May 21, 2020 at 1:25 pm #

    I will confess I’ve always had a love/hate relationship with social media – especially Facebook. But one of the goals I set for myself during this phase of our lives was to become engaged on Twitter. It’s a bit tricky to sidestep some of the hotter topics right now, but I’ve actually begun to enjoy it and am having some great conversations not to mention a surprising number of new followers. I am very picky about that – I am not one of those people who is about the numbers – I want people who have something intelligent to say and care about similar issues – but I feel like I’m finally growing a community there and it’s fun.

    Facebook is another story and if it weren’t for groups I’d probably close the account. I’ve been exploring other opportunities to connect, and I think I may give Pinterest and Medium another shot now that I have a system in place for Twitter. Thanks for the tips and inspiration – always valuable and appreciated.
    Marquita Herald recently posted..Documenting Your Journey Through the PandemicMy Profile

  8. Moss Clement
    May 21, 2020 at 12:33 pm #

    Hi Donna,

    Social media is one of the best digital marketing assets for businesses to improve publicity, brand awareness, and build an online reputation. So it is a fantastic marketing channel for marketers to promote their blogs. When you share quality content frequently, your followers become brand advocates and publicize your small business. In time, you grow your blog quickly.
    I so much appreciate the link and support.
    Thank you so much.

    Moss Clement recently posted.. 13 Easy Ways How to Instantly Increase Your Email Open Rates

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