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How to get high quality traffic to your blog with LinkedIn

This post was most recently updated on October 26th, 2020

Blog with LinkedIn

You can get high quality traffic when you blog with LinkedIn.

Sure, everybody wants to get free traffic from Google.

That’s why most bloggers focus their efforts on SEO (Search Engine Optimization).

They figure, with the right keywords and other SEO tactics, they’ll rank high in the Google search results.

Then, they can just sit back and watch the free traffic roll in.

But considering how crazy competitive that strategy is, you’ve got to ask yourself.

Do you really need Google to get people to your blog?

Do you need Google to get people to your blog

Well, in this article I’d like to let you know another tool you can use to get free traffic to your blog.

And this is a particularly effective tool for getting high quality traffic.

Blog with LinkedIn

LinkedIn offers you a unique way to connect with leaders in your niche.

It is often considered the prime social media platform for business bloggers.

That’s because companies and thought leaders use it to find collaborators and even employees.

But it’s really good for just about any blogging niche if you can show your relevance to this crowd.

LinkedIn statistics

For instance, if your blog is about motivation or self-improvement… these are things that people in any business would value.

If it’s about using social media or creating videos… well, these things, too, could be positioned as key elements to developing business.

In other words, any topic is good for LinkedIn, as long as your content is relevant to the business-oriented crowd.

So, when you blog with LinkedIn, you need to position your content as such.

Blogging on LinkedIn

Now, the best way to get high quality traffic back to your blog from LinkedIn, is to blog on LinkedIn.

That’s because LinkedIn will give your blog posts much higher visibility if they are on the LinkedIn platform.

So, for instance, you can write an article on your own blog.

Then update your LinkedIn status with a link to that blog post.

It may get some visibility with your audience.

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But it will get much more if you link to a blog post you published on LinkedIn.

So a big part of what I mean when I suggest you blog with LinkedIn, is to actually write articles on the LinkedIn platform.

Then, embed links back to your personal blog within those LinkedIn articles.

Here’s how I suggest you that.

LinkedIn Publishing

Did you know you can publish articles on LinkedIn?

You use their LinkedIn Publishing feature to do that.

It used to be called LinkedIn Pulse, so don’t get confused by that.

Anyway, here’s how you get started with LinkedIn Publishing.

Go to the “Start a post” screen where you would normally update your status.

Most bloggers would simply link to their latest blog post here, with a link back to their own blog.

This takes LinkedIn readers away from the LinkedIn platform, and sends them to your blog.

But, again, doing this will get you far less visibility than if you use the LinkedIn Publishing feature.

So, when you get to the “Start a post” screen, simply click the “Write article” feature, instead.

LinkedIn - Go to post

This will redirect you to the LinkedIn publishing menu.

LinkedIn - publishing menu

From there, you can start your “New article.”

Or, you can also track down the drafts of articles you have in the works.

And to see articles you’ve previously published via LinkedIn Publishing, you just click on “My articles.”

There, you can see your previous articles, plus analytics for them.

My “blog with LinkedIn” strategy

So, here’s what I have found to work best for getting high quality traffic to your blog with LinkedIn.

Step 1

Publish a blog post on your own blog.

As an example, I once wrote an article about using ebooks to build your business.

Build Your Business With eBook MarketingI got a lot of interest from that article.

But many people were telling me they didn’t have the time to write an ebook, so it wouldn’t be a practical strategy for them.

Step 2

Publish a repurposed version of that same blog post on LinkedIn.

I especially had a lot of feedback from business owners and their staff wondering how they could compile an ebook for their business.

So I decided to show people how easy it would be.

But instead of putting that follow-up article on my blog, I published it on LinkedIn to capture the attention of business people, who obviously were struggling with this.

The article was called “Create A 36 Page eBook This Week – My Drop Dead Simple Formula.”

LinkedIn article

I got many LinkedIn readers to my blog from that article.

Not only that, but I got 2 new clients for my private coaching program the very first day the article went live on LinkedIn.

And I still get clients and readers from it, even though it was several years ago.

These are business people who know an ebook could help them, but had no idea how easily they could create one until they read my LinkedIn article.

So, besides getting more traffic when you blog with LinkedIn, you can even get clients and close deals with LinkedIn.

My formula, then, is this…

  • Give good value
  • Solve specific problems
  • Get new clients
  • Get high quality traffic to your blog with LinkedIn

Step 3

Finally, as you do on your own blog, promote your LinkedIn articles.

This will get you more traffic to your LinkedIn articles.

LinkedIn will appreciate that, and show your article to more people.

Special: Join Donna’s Free VIP Blogging Club – Free Now… Free Forever

You will get high quality traffic to your blog for your efforts.

Final notes about blogging on LinkedIn

A few things about making this strategy work.

Link to your blog

First, you need to be sure there is a link connecting your LinkedIn articles to your blog.

You can tell people to “learn more,” for instance, with a link going to your blog post on the same topic.

Make sure you are sending them to a blog post on the same topic.

Otherwise, they might get confused and just click away.

So put a link on your LinkedIn article that will go directly to the blog post you want them to land on.

And don’t just do this with text links.

You can also put up images or even videos that link back to your target blog post.

Do not use your blog post as your LinkedIn article

Notice, in the above example, I mentioned that I “repurposed” my blog post.

Don’t just copy/paste your blog posts as LinkedIn articles.

That’s duplicate content.

It will make LinkedIn unhappy, and unlikely to share much of your work.

It will also mess up your Google rankings and the Domain Authority for your own blog

Repurpose your content to give it a different look and feel.

3 Productivity Hacks to be a Top BloggerFor example, take one part of your original blog post.

Examine it in greater detail for your LinkedIn article.

Or maybe tell your LinkedIn readers something additional on the topic.

You could even simply rewrite your blog post from scratch so it would give the same information with different words.

That way it would not be duplicate content.

Promote your LinkedIn article

Don’t expect great results with this strategy if you simply publish a LinkedIn article and walk away.

Like with your own blog posts, you want to link to it on your social media sites, maybe do an accompanying graphic or a video to share.

Do your basic content marketing just like you would with any of your blog posts.

Top Tier Coaching

What do you think about this strategy?

Leave me a comment below and let me know.

I know bloggers are accustomed to doing their standard SEO, hoping Google will give their blog post a high ranking.

But this is an alternative method to getting high quality traffic to your blog.

Are you ready to blog with LinkedIn?

-Donna

PS: Please share this article on your social sites 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

22 Responses to How to get high quality traffic to your blog with LinkedIn

  1. Divya November 5, 2020 at 3:10 pm #

    Hey Dear
    Thank you so much for you amazing content.
    your content contain knowledge as I want.
    Keep it up.
    regards
    divya

  2. Milan November 4, 2020 at 6:40 am #

    Hi Donna,

    I have just started writing blogs on blogger and I was thinking to post the blog on LinkedIn as well but I didn’t have any idea how to drive more traffic. Then i read you blog and now I will start writing on LinkedIn. Thank you so much for sharing this information.

    • Donna Merrill November 4, 2020 at 12:30 pm #

      Hi Milan,

      Great to know that you are using this information on LinkedIn. Writing a mini-blog post….just a paragraph could do the trick, will help bring more people to your blog. The best is that people on LinkedIn are more serious about business than any other social media site.

      -Donna
      Donna Merrill recently posted..How Pinterest grows your blogging audienceMy Profile

  3. Mitch Mitchell November 1, 2020 at 10:14 am #

    I have to admit that not all of these strategies ended up working well for me. I was writing full articles on LinkedIn, and initially I was shocked by how many views they were getting. Then one day an article I posted got less than 30 views and it continued that way and I realized LinkedIn must be suppressing me from that point on and I stopped.

    I still post links to my articles and videos, but what’s been working more lately are posts instead of articles. You only get so many characters, which makes you have to do a lot of editing. On my particular topic however, they’ve been generating lots of views. I understand views aren’t the same as actual readers, but one of them got over 7,000 views; I’ll take that percentage anytime I can get it.

    Mitch Mitchell recently posted..Is Your Blog In Danger Because Of The Images You Use?

    • Donna Merrill November 1, 2020 at 12:19 pm #

      Hi Mitch,

      Indeed, we only get a certain amount of characters which does require editing. I like to take a paragraph from my blog and re-write it a bit so it won’t be duplicate content. Saves me time.

      Wow…you got some high number of views and that’s amazing. Keep at it because you are a wonderful writer.

      -Donna
      Donna Merrill recently posted..Get great Instagram traffic to your blog for freeMy Profile

  4. sara October 30, 2020 at 3:50 pm #

    Hi Donna, I haven’t done this one in years. I need to try it out again, thank you for the inspiration here. It did drive some traffic and then I got away from it. I’ve also noticed that posted on LinkedIn don’t get seen as much as they used to. So this is a perfect time for me to use this strategy.

  5. Moss Clement
    Twitter:
    October 25, 2020 at 7:00 pm #

    Hi Donna,

    LinkedIn is a remarkable networking platform for attracting B2B clients. The professional site has been fantastic in driving a steady flow of clients who reach out to me via my blog contact page after reading my posts and clicking through to my site.

    And although I haven’t posted new content recently, my old blogs on the site are still getting me new customers while driving traffic to my blog.

    Thus, I’m glad that you outlined these pointers.

    Moss Clement recently posted.. 7 Content Types You Should Be Using for More Engagement, Traffic, and ROI

    • Donna Merrill October 26, 2020 at 2:22 pm #

      Hi Moss,
      So happy for you that LinkedIn is working to get people clicking through your site. This is what I too love about this platform. There are so many people that are there looking for business opportunities and others that want to learn about it. They are more serious than any other platform.
      Donna Merrill recently posted..The most effective way to monetize your blogMy Profile

  6. Emmanuel Chidiebube
    Twitter:
    October 22, 2020 at 9:51 pm #

    Nice one Donna.

    I noticed that articles published in LinkedIn rank very well on search engines.

    I’ve seen tons of them performing well on search engines.

    What I now do is to link to my blog post from LinkedIn blog posts. It’s picking up for me.

    Thanks a lot for this deep insight you shared here.

    – Chidiebube

    Entrepreneur Business Blog recently posted.. What Are the Distinct Elements of E-commerce Website Development?

    • Donna Merrill October 25, 2020 at 9:19 am #

      Hi Emmanuel,

      Good to know that you are linking to LinkedIn and its picking up for you. Indeed, the articles we post on this platform work so well on search engines. Thanks so much for visiting,

      -Donna
      Donna Merrill recently posted..The most effective way to monetize your blogMy Profile

  7. Marquita Herald
    Twitter:
    October 22, 2020 at 1:38 pm #

    I really like this strategy, Donna! I published a couple of articles on LinkedIn but that was a long time ago, in fact, right after they introduced the option to publish. One of the tasks on my EOY list is to update my LinkedIn profile, so I’ll add to that to spend some quality time on the feed and working on a few articles to contribute. Thanks!
    Marquita Herald recently posted..Keep Relationships Healthy With Compassionate BoundariesMy Profile

    • Donna Merrill October 25, 2020 at 9:20 am #

      Hi Marquita,

      I too had to recently update my profile on Linkedin because I wasn’t paying attention to it last year. This year, however, I am making new “friends” on that platform and it is gaining traction.

      -Donna
      Donna Merrill recently posted..The most effective way to monetize your blogMy Profile

  8. marie October 22, 2020 at 5:17 am #

    Hi Donna
    Thanks for sharing this post. Now I can really harness the power of LinkedIn to gain traffic for my blog.
    I am sharing this blog for other to get benefitted.

    • Donna Merrill October 25, 2020 at 9:24 am #

      Hi Marie,

      First I want to thank you for sharing this blog post so others can benefit from it.
      Once you start working on LinkedIn, you will find many people to share with.

      I find that it is a great place to share a business opportunity like an ebook, or even your network market. It all depends how you write it. We can’t be pushy, but we can write a “review” of an opportunity we want to share. It’s been great for me because many there are all business. And some are looking for opportunities to join your offer.

      -Donna
      Donna Merrill recently posted..The most effective way to monetize your blogMy Profile

  9. Erika Mohssen-Beyk
    Twitter:
    October 22, 2020 at 12:54 am #

    Hi Donna,

    This is a very inspiring post. I often thought it would be better for bloggers who do freelancing, offer service, or have something to teach should use Linkedin more.

    You give great advice here and blogging on Linkedin may be more beneficial and effective for some people than trying to rank on Google.

    Thank you for the great advice and post like always
    Erika

    Erika Mohssen-Beyk recently posted.. Why Fear Loss in an Abundant Universe

    • Donna Merrill October 25, 2020 at 9:33 am #

      Hi Erika,

      I love to share my blog posts on LinkedIn. Then sharing other’s articles I deem interesting brings those folks to my blog. Its a great platform especially if one has a good offer to others. It can be as simple as “join my email list” to recruiting others on network marketing. There is so much we can do on that platform because people are more serious there.

      -Donna
      Donna Merrill recently posted..The most effective way to monetize your blogMy Profile

  10. Lisa Sicard
    Twitter:
    October 21, 2020 at 3:28 pm #

    Hi Donna, I haven’t done this one in years. I need to try it out again, thank you for the inspiration here. It did drive some traffic and then I got away from it. I’ve also noticed that posted on LinkedIn don’t get seen as much as they used to. So this is a perfect time for me to use this strategy.
    Thank you for the tips and info, Donna. Enjoy the rest of your day!
    Lisa Sicard recently posted..5 Things Every Small Business Should Do Before the End of the YearMy Profile

    • Donna Merrill October 25, 2020 at 9:39 am #

      Hi Lisa,

      I was lack too on this platform for a while, but when I returned, I realized I had some great followers there. With a little bit of strategy, I was able to gain more interaction with other folks.

      -Donna
      Donna Merrill recently posted..The most effective way to monetize your blogMy Profile

  11. Sweety Joshi
    Twitter:
    October 21, 2020 at 9:24 am #

    Hi Donna ma’am,

    It’s really amazing and mind-blowing article never thought LinkedIn can be used in such a way.

    Thanks for bringing this post.
    Worth Share 🙂

    • Donna Merrill October 25, 2020 at 9:41 am #

      Hi Sweety,

      LinkedIn is a very good place to share your articles, and meet new “friends” that we can do business with. Remember that folks there have more of a business head than any other platform there is. Its kind of fun to make new friends and have a way to “capture” them for your email list to an offer you want to share.

      -Donna
      Donna Merrill recently posted..The most effective way to monetize your blogMy Profile

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