Above Header

Developing A Social Media Campaign

donnamerrilltribe.com

Whether you’re trying to promote your blog or company site, develop a personal brand or share valuable content…developing a social media campaign will put you miles ahead of the competition.

 

 

I’ve created many social media campaigns to bring attention to things I’ve done.  I’ve certainly used it to brand myself and my blog.

 

 

 

I always advise my clients to use social media campaigns as the preferred organic method for driving traffic to their sites, or gaining recognition for themselves.

 

The challenges of developing and sustaining a social media campaign, though, are not insignificant.

 

That’s why I asked Rebekah Radice to share some of her expertise in this area.  I am grateful to her for putting together a great summary of the challenges and solutions that she’s discovered in developing her own social media campaigns.

 

                                            Why Rebekah Radice?

 

I’ve known Rebekah for a long time and have admired her work on social media.  

 

If you’re not familiar with Rebekah, it’s time you get to know her.

 

She has been listed in the list of “Top 100 Social Media and Technology Leaders” several times, and was one of the Top 40 Social Media Professionals of 2013.

 

She says her online mission is to “Help You STOP Time Sucking Activities and Maximize, Prioritize and Monetize Your Online Efforts!”

 

“Throughout the years,” she ponders, “I found myself often wondering, ‘isn’t there an easier way to manage my day, my time,  my to-do list, and stay active within social media?’”

 

Because Rebakah manages social media on a daily basis, and has extensive experience in developing her own online strategies and keenly executed social media campaigns, she was the perfect candidate for writing this post.

 

So here’s a peek at how Rebekah helps her clients “capitalize on the power of an integrated social media campaign in a specific and strategic way”.

 

Take it away Rebekah!

 

In thе еvеr-evolving social media landscape, knowing how to make the most of your time spent online can be confusing.

 

Below are a few tips thаt аnуоnе, whether new or seasoned, саn apply tо their social media strategy.

 

Stop spinning your wheels and make the most of your time spent online!

 

1. Get Your Profiles in Order

 

When was the last time you checked out your social media profiles? Now is the time to dust them off and make sure all of your information is up-to-date.

 

Thіѕ includes:

 

•    Adding your latest professional photo

 

•    Adding your correct website links

 

•    Sharing links to all of your social networks

 

•    Updating your bio, keywords and tagline

 

 

Social media profiles are an excellent way to highlight who you are, what you do and what makes you and your business special.

 

Don’t miss this opportunity by leaving your profiles in disarray.

 

 

2. Share Valuable Content

 

Now that you have your profiles tidied up, begin to share relevant content that your industry will find valuable.

 

Social media is an excellent way to:

 

•    Respond in real-time and build relationships through actual conversation

 

•    Share up-to-date content that is informational and useful

 

•    Answer questions, share tips and give freely of your knowledge and expertise

 

•    Remind people about events such as speaking engagements or webinars

 

•    Create a sense of urgency around your products

 

•    Offer your unique insight and perspective in and around your industry

 

 

3. Cross Promote Your Content

 

Social media is an excellent way to cross-promote your content, no matter if it’s online or offline marketing.

 

As you publish your latest blog post, make sure you share it across all of your social channels.

 

Find opportunities tо add links to your social profiles, online bookmarking sites and within your online bios and email marketing.

 

Adding your latest blog post and social links to your email signature is an often-overlooked opportunity. Use a tool such as WiseStamp to automatically add this information to every email communication you send.

 

 

4. Create a Memorable Experience

 

Creating a memorable experience allows customers to emotionally connect with your business.

 

Take a moment and think about the last experience you had with a business or brand. What stands out in your mind and how did it make you feel?
Take all of the unique goodness about you and your business and translate it across your social media channels.

 

Make personal connections that matter and your clients will stick around. Leave those connections to chance, and you may end up with less-than stellar results.

 

 

I’d love to hear from you! What’s your top social media tip to optimize your time online?

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

, , , , ,

53 Responses to Developing A Social Media Campaign

  1. Rebekah Radice
    Twitter:
    January 27, 2014 at 2:11 pm #

    Thank you so much for allowing me on your blog Donna! I am an enormous fan of yours and have been for years. You have such an engaged audience and that has everything to do with how engaging you are!

    You freely share your knowledge and experience and truly walk the talk you preach here on your blog. I am inspired by you daily!!
    Rebekah Radice recently posted..3 Steps to Being Unforgettable on Social MediaMy Profile

    • Donna.Merrill
      Twitter:
      January 27, 2014 at 3:13 pm #

      Hi Rebekah,

      For years I have been a fan of yours too my friend. I was so happy when I asked you to be a guest on my blog.

      You always deliver great content and help people understand how to use social media effectively.

      Hugs to you!

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  2. Rachel Lavern
    Twitter:
    January 27, 2014 at 2:21 pm #

    Hi Donna,

    This is a timely post for me as I just added ‘create social media strategy’ to my project management software on Friday. I enjoy reading Rebekah’s blog and the tips she shared here are invaluable.
    Rachel Lavern recently posted..How to Start a Booming Online Business ChecklistMy Profile

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 4:31 pm #

      Hi Rachel,

      I too always love to visit Rebekah’s blog because it’s full of great content when it comes to all the social media aspects.

      Here, she has created a good strategy for us to follow.

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  3. Barbara Charles
    Twitter:
    January 27, 2014 at 6:43 pm #

    Hi Donna,

    Excellent tips for a social media guru. I particularly noticed I have not updated my profiles so that is really important for me to do. Everything is good advice and I’ll do my due diligence to stay on top as per her suggestions.

    Thanks for having Rebekah provide us with some valuable content.

    Hope you feel better. I got that darn flu on Thursday and just out of the bed yesterday evening. I hate winter. :)

    Barbara
    Barbara Charles recently posted..Over 50 EntrepreneursMy Profile

  4. Sylviane Nuccio
    Twitter:
    January 27, 2014 at 6:56 pm #

    Hi Donna and Rebekah,

    I’ve seen you around a lot, but I don’t think I’m familiar with your blog,yet. I should start visiting you there.

    How happy I felt reading this because I’ve just updated my Linkedin and Twitter profiles yesterday. Put a more professional looking picture and changed a few things in the content of my profile as well.

    I’m not the best social media person, but it’s mostly due to my lack of time. However, I know that’s not an excuse so I’m striving to improve this.

    Thank you for these great tips, Rebekah and thank you Donna for this prestigious guest :)
    Sylviane Nuccio recently posted..5 Ways To Promote Your Business Like A ProMy Profile

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 4:33 pm #

      Hi Sylviane,

      I just saw your Twitter profile and it is so awesome! These are things we tend to push aside.

      We have so much to do at hand, we do need to think of these tips.

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  5. Frank Woodman January 27, 2014 at 7:25 pm #

    The best secrete I’ve learned is to keep busy…

    It’s easy to get burned out and stop doing all the little things that keep you in the public eye.

    I say post, post, post, comment, comment, comment… and then do them some more.

    This always leads to making lasting connections and meeting influential people.

    Remember they call it “social” media for a reason and nothing makes it over time better than being social and involved as much as possible.
    Frank Woodman recently posted..Is Your Accountant Current or are They Sadly Behind the New Regs.My Profile

  6. Susan Cooper
    Twitter:
    January 27, 2014 at 7:41 pm #

    I do many of these thing now. I do need to look at other more affective ways to do more with less time. The email touch by adding the latest blog post is a great idea. I do the other stuff but that never occurred to me. Thank you for that.
    Susan Cooper recently posted..Idaho Wines: The Snake River Valley and BeyondMy Profile

  7. Corina Ramos January 27, 2014 at 8:52 pm #

    Hello Donna,

    Rebekah and I follow each other on Twitter but now I’m going to make sure I don’t miss her post, I added her RSS feed to my HootSuite stream.

    Hello Rebekah,

    I definitely need to work on my profiles beginning with an updated picture. It’s just with all the other things going on that always gets pushed back. :).

    Thank you for sharing these tips Rebekah and Donna thanks for letting her share it here with us!

    Have a wonderful night ladies.

    ~Cori
    Corina Ramos recently posted..Monday Madness: New Work-from-Home #Job Leads 01-27-14My Profile

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 4:54 pm #

      Hi Corina,

      I’m glad you subscribed to Rebekah’s RSS feed! She has wonderful information on her blog.

      There is one thing to tweet, but another to get on to someone’s blog and roll up your sleeves and learn from it.

      Glad you 2 got connected.

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  8. Kumar Gauraw
    Twitter:
    January 27, 2014 at 8:55 pm #

    Hi Donna,

    I admire Rebekah’s knowledge and appreciate you for bringing her wisdom to all of us through your blog. Thank you for doing that.

    These 4 tips are the real things most people miss out in hurry of making it happen. On the other hand, those who pay attention to these elements, do the right thing and eventually build a brand they can be proud of.

    Great tips and thank you Rebekah for sharing these pearls of wisdom with us.

    Regards,
    Kumar
    Kumar Gauraw recently posted..Why I Use And Recommend Aweber For Email List BuildingMy Profile

  9. Harleena Singh
    Twitter:
    January 27, 2014 at 10:03 pm #

    Hi Donna and Rebekah,

    Oh yes…I’ve read so many of Rebekah’s post, ever since I came across her on a few common tribes on Triberr, and she IS wonderful for the posts she shares. Not to mention the awesome images that go so well with all her posts :)

    I agree with all that she’s written – having your profiles set up and having a strong social media presence are things every blogger needs to do. I’m still guilty of not being on some of the bookmarking sites, so this post comes as a great reminder for me.

    Thanks for sharing. Have a nice week ahead :)
    Harleena Singh recently posted..Get Online Help for Your Problems at Aha!NOWMy Profile

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 5:06 pm #

      Hi Harleena,

      I see that you are familiar with Rebekah. Yes, I too love her images. I know she is a Pinterest Queen!

      The last time I set my profile up was last year. Many things have changed and it was a good reminder for me too!

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  10. Adrienne
    Twitter:
    January 28, 2014 at 11:29 am #

    Hey Rebekah,

    Great to see you here at Donna’s home and thank you so much for sharing these tips with us. She is right, you are the woman to listen to when it comes to getting things in place for social.

    I know that from time to time I’ve had to go back to all of my profiles and update my information. As time changes and we evolve our profiles can become rather stale and we often times forget to update those. That’s where people on those other platforms are finding you so don’t be embarrassed when they approach you and you forgot to mention you’re not providing that service any longer. Oops.

    Organizing your time for social is a huge thing for most people so these tips will be very handy for everyone, even me.

    Thank you for taking the time to share this with Donna’s readers and again, it’s lovely to see you here.

    You ladies have an awesome day and a fabulous week. Be sure to stay warm.

    ~Adrienne
    Adrienne recently posted..How Bloggers Help Bloggers Increase Their IncomesMy Profile

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 5:07 pm #

      Hi Adrienne,

      I love that…OOOPPPSS! Happened to me too he he. We do need to update our profiles.

      Just think of all we done in one year! It’s certainly time for me to do it!

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  11. Sourav Saha
    Twitter:
    January 28, 2014 at 2:38 pm #

    Excellent post Rebekah & Donna! Truly most people miss out on the first point you’ve mentioned i.e. creating a complete social media profiles. It’s not always necessary to be in all social media platforms…as they say “Go where your customers are”.

    But I would like to add one point to this i.e. before you build a social media campaign point out the goals. What you are expecting from the campaign. That should be SMART objectives. SMART stands for Specific, Measurable, Achievable, Realistic and Timed. As an example for a campaign you can set a goal “increase brand awareness by 10% in the next six months”
    Sourav Saha recently posted..Getting Started With Google Analytics RemarketingMy Profile

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 11:20 pm #

      Hi Sourav,

      Yes indeed, go where your customers are is where to start.

      I want to thank you for contributing SMART objectives in your comment because that will increase your ROI.

      So glad you came over to my blog!

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  12. William Butler
    Twitter:
    January 28, 2014 at 2:43 pm #

    Hi Donna :)
    Greetings Rebekah!

    Thank you for the awesome tips. It did not occur to me to add my post to my Email. Just proves that:
    1: You can teach old dogs new tricks
    2) No one can think of everything
    3) Collective wisdom is far better than any one of us.

    Okay, so I’m not real old or a dog, but you get the point 😉
    I am, however, a willing learner, and am grateful for the table scraps.
    Woot! Woot! or is that Woof! Woof!?

    Kindest Regards,
    Bill
    William Butler recently posted..Perception Deception: Are You Falling For This?My Profile

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 5:10 pm #

      Hey Bill,

      Sit..Stay…Good boy Woof! You have a great sense of humor and make me chuckle all the time. Thank you for that.

      There is always something to learn every day. The thing is that we need to apply it. That is one thing I am guilty as charged with. Even when I write it down on my to-do list, I forget to do it.

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  13. Kyle Nelson
    Twitter:
    January 28, 2014 at 6:46 pm #

    Hey Donna,

    This post could not have came a better time for me. I have recently re-launched a new blog, changing my brand and made some news social media pages for a fresh start! These tips will come in hands when i need them most :)

    -Kyle
    Kyle Nelson recently posted..Easy Tips on Writing A Great Blog PostMy Profile

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 11:21 pm #

      Hi Kyle,

      I’ve just seen your new blog and it is awesome! It is clear and concise, but most of all the content is great.

      What a fun adventure! I’m happy to know that Rebekah has helped you on this one!

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  14. sherman smith January 28, 2014 at 8:14 pm #

    Hi Rebekah and Donna,

    You know what I took from this? Just be social! Yes we want to grow our business and be serious about what we do, but the best way to attract people is to be on their level and when time is right for them to open up, then provide them with the solutions they may need.

    By the way, I seriously need to update my photo as well! I’ve had the same picture for 3 years and I think I changed a bit 😉

    Thanks for sharing!

    • Donna.Merrill
      Twitter:
      January 28, 2014 at 11:23 pm #

      Hi Sherman,

      You got it! Just be social! And I see you are when I look at your Facebook updates. You are doing a great job engaging with others from what I see.

      Ahh….the picture! If it’s 3 years old, it’s time for a change.

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  15. Zach January 29, 2014 at 12:35 am #

    Thanks for the awesome info Rebekah!

    I really liked the tips on cross promoting on social media channels! You had mentioned in there that we should be using social bookmarking platforms, I would love to hear some suggestions about which ones you recommend, right now I am only using stumbleUpon!

    My top tip to maximize time online is to set a timer and do work! While the timer is ticking I’m 100% tuned into the work at hand!

    Thanks for the info,

    Zach
    Zach recently posted..Healthy Vegan Desserts and SnacksMy Profile

  16. Kareem Williams January 29, 2014 at 11:58 am #

    This is a great idea, I need to do this for myself. Great tip Donna.
    Kareem Williams recently posted..Stupid Ass Brandi Glanville From RHOBH Claims She Was Ghetto RichMy Profile

  17. Lisa
    Twitter:
    January 30, 2014 at 6:55 am #

    Hi Donna and Rebekah, thanks for sharing some great tips with us. I find it difficult at times to promote my own stuff, I’m always in fear that I will go over the 80/20 or 90/10 rule :) I just updated on of my profiles since I no longer work on/for a website. I bet if I dig deeper into profiles I will find more that need udpating as well, great reminders for us! I’m also hoping to get an updated photo this year. I’m not a fan of my own photos :(
    Lisa recently posted..How Tweens Can Point Us To The Future of Social MediaMy Profile

  18. Beth Hewitt
    Twitter:
    January 30, 2014 at 2:01 pm #

    Hi Donna,

    Thank you for introducing me to Rebekah. Some very sound advice. I particularly like the idea of emotionally connecting with your audience. This is really crucial and can really change your business.

    It’s great when the people on your list and reading your content, feel that they really know you.

    Beth :)
    Beth Hewitt recently posted..Exercises for BloggersMy Profile

  19. James
    Twitter:
    January 31, 2014 at 6:34 am #

    Hi Donna and Rebekah,

    I’ve learnt a lot from the blogging community I found myself, and that is the community comprising of Donna, Rebekah, Adrienne, Sherman, Enstine, Barbara, Sylvianne e.t.c.

    I absolutely agree with Rebekah on the first point, her point coincides with what Kim Garst said on building an active social media presence on twitter. Creating and maintaining a top notch profile, with good and latest picture is the most important step to take.

    Thanks for sharing and do have a nice weekend.
    James recently posted..7 proven steps to get more twitter followers like katy perryMy Profile

  20. Arleen
    Twitter:
    January 31, 2014 at 11:32 am #

    Interesting that I just read another yesterday that suggested updating your profile. I did the time out to look at mine and boy does it need help. What I think is important to come up with a theme that makes you recognizable. What makes you stand out. I love analogies and have created a blog site around things that happen everyday and how it relates to business. Those that know me now have been responding with I love the way you relate your posts to business.

    I left a comment on a site and here was the reply. Thanks for dropping by. I see that you’re blogging about one of your favorite topics again (dogs). I’ll have to check it out to see how you’ve related the Westminster Dog Show to marketing.

    Donna’s blog stands out with her lust for life and positive attitude. I love her tips to help us with internet marketing. Building a niche and relationships is key.

    • Donna.Merrill
      Twitter:
      February 2, 2014 at 4:35 pm #

      Hi Arleen,

      Thank you for your kind words! Yes, I too need to brush up on my profile. I’m changing a lot this year and must have written out 10 different profiles on a draft.

      I’m still not satisfied lol. But that’s not stopping me. Once I get it out, all I have to do is copy and paste to all the sites I’m on. Guess it’s the perfectionist in me. I know it’s not procrastination, because I’ve been working on it!

      Oh and BTW yes, dogs are my passion too Arleen! I love the Westminister Dog show.

      Thanks so much!

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  21. Jeevan Jacob John
    Twitter:
    January 31, 2014 at 3:15 pm #

    Hey Rebekah,

    Good to see you here :)

    I am still working on my social media strategy. I am still tweaking it. I need all the free time I can get; I don’t want to spend too much time focusing on building traffic to my blog.

    I wasted too much time and effort with my previous blogs – did the wrong things and didn’t focus on what’s important, so I want to speed up the process with the new blog 😀

    My suggestion would be to dedicate a time slot for social media, like 1-2 hours everyday or something along those lines.

    We could also include 5 min blocks every hour, for replying to tweets, updates and so forth. But, we have to focus. It’s really easy to be distracted by social media, right?

    Thank you for the tips, Rebekah :) And thanks to Donna for having you here! Hope you guys have a great weekend!
    Jeevan Jacob John recently posted..Social Media Strategy, Tips/Quotes and Socializing!My Profile

    • Donna.Merrill
      Twitter:
      February 2, 2014 at 4:44 pm #

      Hi Jeevan,

      Now that’s a great suggestion! Time management is the key and looks to me like you are on the right track. Focusing what’s important is so valuable when it comes to time.

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  22. Dr. Erica Goodstone
    Twitter:
    February 2, 2014 at 12:59 am #

    Donna,
    Thanks for sharing Rebekah’s perspective. She provided some valuable suggestions. I never heard of WiseStamp and will certainly check it out.

    It is so important to make your blog posts a memorable experience, to touch your readers’ emotions and tender spots. It is also important to teach what you know, be a resource and a friend to your online acquaintances. Once you have a clear brand, it is also important to be consistent, to post blogs and share on social media consistently to build your following. Both of you have been doing an excellent job of that.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone recently posted..The 10 Relationship Powers You NeedMy Profile

  23. Sarah Arrow
    Twitter:
    February 2, 2014 at 4:28 pm #

    Having just updated my own profiles for the first time in three years I can see how easy it is to forget it, especially if we are spending more time on one site than we think! A lovely read as always Donna, and something here for all of us :)
    Sarah Arrow recently posted..10 Writing Mistakes [Infographic] – Which ones are you making?My Profile

    • Donna.Merrill
      Twitter:
      February 2, 2014 at 5:13 pm #

      Hi Sarah,

      I’m working on mine! Yes three years is a long time because of all the changes we go through. Mine hasn’t been updated in the same amount of time either!

      What a great reminder Rebekah has given us!

      -Donna
      Donna.Merrill recently posted..The Shocking Truth About FacebookMy Profile

  24. Sue Price
    Twitter:
    February 3, 2014 at 2:57 am #

    Hi Donna

    First I was not familiar with Rebekah before so thanks for introducing her here.

    Rebekah thanks for the great information.

    I am getting better at being more consistent on the main social media platforms. I have just recently updated all my profiles and links. I have it in my diary to check them monthly.

    The one thing I struggle with is being in real time. I am an Australian and when most of the world is awake we are sleeping. I get to connect with Donna as she is a night owl :-)

    I have started getting online early and connect with the people from the USA early in my day. I can do the UK at either end of the day but it is not easy.

    Thanks for the great info.

    Sue
    Sue Price recently posted..Baby Boomers : Solution to Retirement ConcernsMy Profile

  25. Clare February 24, 2014 at 8:58 am #

    Some great guidance from Rebekah. Very useful. Thanks Donna for having her share her knowledge.

  26. Mark
    Twitter:
    February 22, 2015 at 10:38 am #

    Thank you for sharing Rebekah’s proven expertise with us Donna!

    Staying on top of your proven social media marketing campaigns,
    is sort of like keeping your car fine tuned.

    There is always something that needs to be looked after or replaced!LOL!

    And if you’re lucky, you’re always an evolving work in progress.

    Thank you Rebekah for sharing your proven social media marketing formula!

    And thank you Donna for showcasing her proven expertise!
    Mark recently posted..Why No Matter What The Local Or National Economy Is Doing Real Entrepreneurs Will Always Thrive! Part TwoMy Profile

  27. Kathryn Maclean
    Twitter:
    July 24, 2015 at 7:49 pm #

    How nice to see Rebekah on your blog Donna.
    Love her articles on social media.

    Stop spinning your wheels – I like that –
    Get your profiles in order. Share More Content. Cros Promote ,Create a Memorable Experiences.

    My top tip to optimize my time? Use a timer – helps to concentrate your efforts.
    Thanks Rebekah and Donna
    Kathryn Maclean recently posted..Blogging SchoolMy Profile

Leave a Reply

CommentLuv badge

Terms and Conditions | Privacy Policy