I have found that there are “7 Things Top Bloggers Never Stop Doing.”
This is a brief checklist of those things.
This is a very simple list, and I doubt that any of these are new to most experienced bloggers.
Here’s the thing, though.
While the 7 point checklist is pretty simple, knowing these things will not make you a top blogger.
Doing them will.
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In fact, if you are tireless, and relentless in doing these 7 things, you’re a top blogger right now.
I’m not talking about how many page views you get, how many visitors you have, or how much revenue you attribute to your blog.
The truth is that very, very few bloggers actually do these things consistently and well.
Those that do are an elite corps of top bloggers in this industry.
Whatever results you’re looking for from your blog, if you stick tightly to this checklist, you are a top blogger.
Congratulations… the results you’re looking for will come.
If you’re like most bloggers, and are deficient in implementing any one or number of these things, then let this serve as your guide for improving your game, and rising in the ranks among your peer bloggers.
Deliver A Clear Message
This is a good example of something that’s so easy to say, and nobody would disagree with it, yet so very few bloggers really do this.
A clear message is something that brands you as having a purpose to blogging.
It addresses the people and readers in your niche in such a way as to let them know that you’re thoroughly familiar with their needs and challenges.
When you deliver a clear message, you are defining your unique angle or approach to the concerns and interests of your readers.
It’s not sufficient to just write random information, tips and tactics that have a broad relevance to your niche.
You need to deliver the message that you are unique.
You are unlike any other blogger, expert or authority in your niche.
While you may or may not know anything more than your peers, your style, compassion and unique way of reaching out to your audience is what will define your message.
Those who resonate with that message will follow you.
They’ll become your subscribers, customers and clients.
Those that don’t … won’t.
Your job is not to appeal to everyone in the world, but to present everyone your unique and clear message so that they can decide whether or not it’s one they want to hear more of.
Develop Great Content
As with messaging, delivering content is not a matter of just giving people information.
It’s a matter of interjecting yourself into their lives and into their business in such as way as make their business strong, and their lives better.
Your audience has problems.
The need to find solutions.
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When you are constantly in touch with your niche and with your particular audience, you should have your finger on the pulse of what is important to them… and more than that, of what is critical to them.
I may know that bloggers would like to have more traffic.
But I also know that it’s not a casual interest of theirs.
If they can’t figure out how to get people to come to their blogs, their entire business will collapse.
So, it’s really important that I know how to help them meet this challenge, and that I understand it’s not a casual “interest” of theirs… it’s an essential requirement.
The better I am at developing content to help them solve key problems like this, the more successful my blog will be.
Bloggers can’t get stuck in “information” mode.
People who come to your blog are actually… people!
They don’t just want answers to their problems.
They also want to interact with someone who understands them and who is passionate about helping them to succeed.
A top blogger is always looking for ways to open the doors to deepening relationship building with their readers and visitors.
If that’s you, then you won’t only work to get “traffic” to your blog, you’ll strive to understand that the traffic consists of real people with real problems.
You’ll work tirelessly to demonstrate your empathy and compassion with the struggles they have, as well as presenting truly valuable information, tactics and strategies .
Demonstrate that by writing to their needs.
Don’t just be an information machine.
Don’t lecture people and then walk away.
When people visit your blog, invite their comments and conversation.
Reply to them promptly, thoroughly and personally.
Go the extra mile by visiting them where they are… their blogs, social profiles or whatever.
Get involved in the conversations they’re having there.
Keep in mind…
You are not the “support desk” or “customer service.”
You are a blogger, and a top blogger at that.
You take your responsibility seriously, to build meaningful relationships and ever deepening engagement with your readers.
Take The Conversation Offsite
This is particularly important in growing your blog into a professional enterprise.
Once you’ve built relationships and opened the door to engagement on your blog, you need to find ways to connect with your visitors off your blog.
This is where the casual relationship forged on your blog, can flower into a working relationship, a partnership, a client-consultant bond, or whatever pertains to your particular business model.
Invite folks to subscribe to your email list.
Offer them a trial phone consultation.
Ask them to join your Facebook or Skype group.
Maybe you can joint venture with some people, or maybe you can join something they’re doing, like a webinar or blogging challenge or something where they’re recruiting their own followers.
This is how you grow your blog into a community instead of just a website.
Top bloggers do this as a routine part of operating their business.
You should, too.
There’s not a lot to say about these last two points, but they are extremely important.
You cannot build a successful blog if you’re only blogging once every 3 months.
Everyone has a different opinion of the right frequency of blogging.
Some people think you should blog every day, others think once a month is fine.
This really depends a lot on what type of blog you have.
If it’s a news blog, for instance, you may need to blog daily or even more.
News is happening all the time and can’t be left for days.
The same is true of something time-sensitive like stocks and bonds.
For most bloggers, I think once a week is a sufficient interval, and it’s the one I use.
Just as important as how often you blog, is being consistent.
If you’ve decided to blog once a week… do everything you can to stick to that.
It’s very difficult to build a loyal audience or regular business if they never know when you’ll be posting.
Can you imagine going to a certain gas station that has no posted hours of operation, and open or closed sporadically and unpredictably?
You’d probably just find another gas station.
If you treat your blog in that manner, you’ll have a difficult time building a loyal following, or any following for that matter.
And don’t forget, too, that Google will not rank your site very high if you don’t blog often or consistently enough.
If you’re not doing all these things, please consider how you can take steps to improve your blog.
If you are, congratulations… you are in some very distinguished company.
In my opinion, these are 7 things top bloggers never stop doing.
How about you?
Have I left something out that you think should be on this checklist?