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Influencer Marketing To Grow Your Blog

Influencer Marketing To Grow Your BlogUsing Influencer Marketing To Grow Your Blog requires building workable strategies.

There are several mistakes I’ve seen bloggers make in the burst of interest surrounding influencer marketing.

Bloggers are apt to overly quantify, randomly apply and trivialize their influencer marketing strategies.

To understand thèse missteps, let’s start with a definition of influencer marketing that we can work with.

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Influencer Marketing Defined

As the name suggests, influencer marketing is a strategy of increasing your blog and brand following by tapping into the resources of influencers.

An influencer is someone who has these characteristics…

  • sizable reach,
  • recurring audience,
  • ability to create awareness, and
  • ability to move people to take action.

Here’s how to use influencer marketing to grow your blog.

  • identify influencers in your niche,
  • give them something they value,
  • develop a reciprocal relationship.

Identify Influencers In Your Niche

Make it your business to learn who the influencers in your niche are.

You can find them

  • dominating social media channels,
  • writing top blogs and
  • creating popular products and services that your prospects consume.

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Get Their Attention

Here’s how to get their attention.

Hint:

Give Them Something They Value

Reach out to your target influencers with value.

Share their blog posts on social media sites, and participate in

  • their comment streams,
  • product launches,
  • contests, and
  • other things they value.

Find what’s important to an influencer, and make it important to you.

Amplify and publicize it in any way you can, and preferably, in ways that are unique to you.

Develop A Reciprocal Relationship

When your target influencers take notice of the value you have given them, they will want to reciprocate in some way.

It’s not so much that they are appreciative and thankful (though they may be)… as it that they want to continue and foster the relationship that you initiated, and that they have now come to value.

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Common Mistakes That Bloggers Make

In your enthusiasm to use influencer marketing to grow your blog, avoid making mistakes that could ultimately frustrate you and undermine your strategy.

Don’t Overly Quantify

Don’t obsess on metrics and statistics.

As influencer marketing increases in popularity and buzz, you will see more and more emphasis on quantifying the influence levels of influencers.

  • how many followers do they have?
  • what is the conversion rate of their blog post offers?
  • what is their social reach?
  • and so forth and so on.

Resist the temptation to follow just “big” influencers, though.

Sure, they may have the numbers to chase, but that doesn’t necessarily mean that they are a perfect blend for your niche and for your specific audience and readership.

You might strike a much more mutually beneficial relationship with a “mid-level” or even “mini” influencer who makes more sense for your blog, and may offer you more joint venture and cross promotional opportunities.

And don’t forget, as everyone and his brother flocks to the “big” influencers in your niche, it will be increasingly difficult for you to get into their sights, let alone their good graces.

Don’t Randomly Apply

Don’t try to create a random influencer campaign.

In other words, don’t just start reaching out to people who look like influencers every time you visit a blog or social page.

Do this with a clear strategy and within sensible limits.

Trying to build a meaningful and reciprocal relationship with influencers requires a lot of effort and dedication.

Develop a strategy to build a relationship with a manageable number of influencers.

What number is “manageable?”

It depends on how much time you will devote to this strategy, and how deeply you intend to develop the relationships.

I recommend that you pick a small number of influencers to market yourself to, and let it increase slowly as you get the hang of it.

I started with the number “10” in mind, but I didn’t actually reach that number for several months into my campaign.

The main point is to focus narrowly on your target influencer list, just like you laser target your blog audience, and buyer/client prospects.

Don’t just try to get everyone to notice you because it will dilute your efforts and make your campaigns weak.

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Don’t Trivialize

Finally, don’t trivialize the relationships you build with influencers.

Don’t take them for granted.

Don’t work to get someone to help you promote your new product or service, then disappear from their blogs and social media feeds after you achieved some fleeting success, or after you failed to gain any immediate traction.

Influencer marketing is for long term.

Continue to build the relationship as an ongoing part of your blogging business, not just some quick hit and miss marketing scheme to tap into only when you have a special launch or project.

Start Your First (or next) Influencer Marketing Campaign

If you want to get off on the right foot, I highly recommend that you use a spreadsheet to map out your exact influencer marketing strategy.

Pick a number of influencers to target in your campaign.

Let’s go with the number “10” since that is what I used for my first influencer marketing campaign.

At the top of your spreadsheet, list the 10 bloggers you will target.

Your vertical list should comprise the activities that will comprise your influencer marketing campaign.

These should include things like…

  • Visit their blog, daily
  • Tweet each blog post
  • Facebook share
  • Google+ share
  • LinkedIn share
  • Write a blog post featuring your target influencer

This is just a rudimentary list.

Think of all the things that might work for you… all the things that will tap into your special skills and knowledge.

Perform each activity every day.

As you do, your target influencers will start to notice the consistent, steadily dripped value you are offering them.

If they don’t take the initiative to reciprocate in some manner, then you take the lead and ask them to.

Suggest to them that you write a guest post on their blog, for instance, or ask them to share a blog post you wrote that mentions them in some way.

Special: Set Up Your New Blog Today… 3 Easy Steps

My Secret Weapon

I actually stumbled upon a special technique that has worked wonderfully for me, and I invite you to hack it.

First, click the image below to listen to my short interview with Rebekah Radice in which we talk specifically about this strategy.

Influencer Marketing To Grow Your Blog

The linchpin in my strategy is Twitter.

I chose Twitter to hyper-market to top influencers because it’s such a fluid, constant, ongoing sharing platform.

That gives me the opportunity to do a lot of sharing with a lot of people, very frequently.

Also, Twitter is easy.

Just a few characters and you’ve got a tweet.

Because it’s such a fluid platform, the influencers I target get to see a lot of activity from my sharing, on an ongoing basis.

My “Secret Weapon” is Post Planner.

My favorite features of Post Planner are:

Easy Content Posting:

Posting content lies right within the Post Planner dashboard, so you can always give your followers a good mix of proven content.

With Post Planner you can FIND all the content you need IN ONE PLACE.

Just add your favorite accounts from Facebook, Twitter and Instagram, and your favorite hashtags, keywords and blogs. Then cherry pick the best content to BLOW UP your engagement!

You can choose

  • Photos to connect,
  • Articles to share value, and
  • Statuses to start conversations.

The content is always at your fingertips — with star ratings to help you choose.

Build Engagement:

Post Planner’s star ratings make it easier by helping you choose the most engaging content available — so you don’t have to hesitate or second-guess.

And engagement, after all, is the essence of influencer marketing.

The app shows you top performing content for any social account, hashtag or topic — all ranked by virality, so you can confidently predict engagement.

It actually helps you FIND scientifically proven content that skyrockets engagement, boosts reach, and drives more traffic to your website from Facebook, Twitter & Pinterest.

Recycle Your Tweets:

And here’s my favorite feature that has made my influencer marketing campaigns go absolutely crazy.

With Post Planner, you can actually “recycle” your tweets.

Influencer Marketing To Grow Your Blog

Click the text above to read the details about recycling your tweets

True enough.

You can create, curate, craft and cadoozle (for the sake of alliteration) all your tweets in Post Planner.

Then tweet them out.

Sweet.

Then, after all that, simply hit a little toggle button thingy that puts your favorite tweets (or all of them) into “recycle” rotation.

That means, once you’ve sent out a tweet that tells the world about an influencer’s cool blog post, it won’t die in the tweet-trash bin.

It will get recycled for as long and as often as you like.

So your target influencer will keep seeing that you’ve tweeted about his/her post repeatedly.

And it’s all automated so it can be happening while you bathe (everybody says “while you sleep”… sounds so cliche).

So, learn more about it, and sign up right now.

Get your first (or next) influencer marketing campaign started in minutes.

Start Here: Post Planner

This is my affiliate link.

If you enroll with it, just let me know and I’ll personally help you build your first (or next) influencer marketing campaign.

Influencer Marketing To Grow Your Blog + My Secret Weapon

Now you know…

My Secret Weapon

Now you know…

How to start, operate, perpetuate, simmer and stir influencer marketing to grow your blog.

Influencer Marketing To Grow Your Blog

Are you ready?

I’d love to hear your comments below about how you could employ influencer marketing to grow your blog.

After you drop a comment, you could even share this to your social sites 🙂

Thanks… you’re the best!

-Donna

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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52 Responses to Influencer Marketing To Grow Your Blog

  1. Grant Merriel
    Twitter:
    October 18, 2016 at 1:12 am #

    Thank you Donna for sharing a step-by-step method on how to reach and develop relationships among influencers. Many people often just reach out or email influencers without building a relationship first. As a result, their emails are gone straight to the trash.
    Grant Merriel recently posted..20 Ways to Provide More Value to Your Customers in Any Kind of Business – More Time More Profit: Helping Entrepreneurs and Business Owners Scale their BusinessMy Profile

    • Donna Merrill
      Twitter:
      October 18, 2016 at 12:40 pm #

      Hi Grant,

      Indeed, there is nothing worse than reaching out without making a relationship with others, especially influencers. You are so correct that the result would be the emails will go straight into the trash.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  2. Ravi Chahar
    Twitter:
    October 18, 2016 at 2:40 am #

    Hey Donna,

    There are many marketers on the internet. The main thing is that people should recognize an influencer in their own niche.

    We all do mistakes. While blogging and using the social media to promote the blog, it’s necessary to have a strategy.

    The bond of reciprocity with the influencers is always helpful.

    Thanks for sharing with us.
    ~Ravi
    Ravi Chahar recently posted..How To Install WordPress In Other Languages Properly?My Profile

    • Donna Merrill
      Twitter:
      October 18, 2016 at 9:29 am #

      Hi Ravi,

      Indeed, we need to know who those influencers are in our particular niche. When we follow them, comment and spread their articles and blog posts, we need to do that with two things in mind.

      1. Make sure what you are sharing will benefit our own followers.
      2. Honestly be interested in what that influencer is doing.

      Can’t go wrong with that!

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  3. Enstine Muki
    Twitter:
    October 18, 2016 at 3:35 am #

    Hey Donna,

    You probably had a wonderful weekend. The proof is this post, being your first of the week.
    I will step to your short interview with Rebekah just after this comment.

    Meanwhile, I like your point on connecting with mid-level or mini influencers. I think this is a very crucial point you’ve made.

    Very small fishes are hardly noticed by the big fishes in the sea. Most starters (Some with poorly setup blogs, very tiny content) often think they can just jump into the camp of the big and get their attention.

    One needs to grow gradually by connecting with bloggers and marketers around his reach. As you grow in value, you stand a better chance to be easily noticed.

    Thanks for making this week awesome Donna. Now off to the interview I go 😉
    Enstine Muki recently posted..$6,574 today with SwissCoin!My Profile

    • Donna Merrill
      Twitter:
      October 18, 2016 at 9:32 am #

      Hi Enstine.

      Glad you mentioned the mid-level influencers. These are the people that many are after to either guest post or get to know them.

      Mid-level influencers are amazing to know because they have a strong following. From there, two can connect and do a lot of business together.

      There are a lot of these fishes in the sea so personally I am using Post Planner as part of my own strategy to connect and it is already doing a wonderful job.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  4. Lisa P Sicard
    Twitter:
    October 18, 2016 at 6:08 am #

    Hi Donna,
    Great post, love that your tool is Twitter 🙂 I agree with Enstine, you can’t just go after the big fishes. There are many great little fishes in the online sea. It takes time like Enstine says to grow your following and to connect with others in your niche.
    I’ve found over the past year a lot of folks left my niche and now new ones are jumping in. We have to be ready to continually grow our lists and followers. It’s an ever changing world.
    Thanks for all the advice in this one Donna and the video with Rebekah which I have to go back and view 🙂 Have a wonderful week ahead!
    Lisa P Sicard recently posted..What Happened To Blogging and Having A Great Blog?My Profile

    • Donna Merrill
      Twitter:
      October 18, 2016 at 9:35 am #

      Hi Lisa,

      Going after great little fishes is the new trend. Big fishes are looking for people just like us, who have been around for a while and have a nice following.

      It takes time to grow and if we pinpoint who we want to “hang out’ with that will benefit us, it’s a good thing.

      Glad you liked Rebekah’s advice. PostPlanner works so well with Twitter as well as Facebook. You know how in the past, I had that love/hate for Twitter….Now it’s a breeze. The best tool I’ve ever put my hands on.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  5. Julian Sakanee
    Twitter:
    October 18, 2016 at 9:30 am #

    Hello Donna,

    Influencer marketing is probably my favorite topic. I always love reading what others think about it.

    Yeah. Great post. 🙂

    Have a good week.

    Cheers,
    Julian
    Julian Sakanee recently posted..100 Blogs That Will Help You Become a Better BloggerMy Profile

    • Donna Merrill
      Twitter:
      October 18, 2016 at 9:47 am #

      Hi Julian,

      Influencer Marketing is a hot topic these days lol. Glad you enjoyed it and BTW a huge thank you for including me in your post of 100 blogs that help you become a better blogger.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  6. Dr. Elise Cohen Ho
    Twitter:
    October 18, 2016 at 11:22 am #

    This is a very informative post that I believe will help many to see the two sides of the coin…the influencer and those using the influencer.

    I especially like that you point out that the magic is not always in the fancy numbers. We also need to look at interaction and more.
    Dr. Elise Cohen Ho recently posted..Is Daddy Your Super Hero?My Profile

  7. Donna Merrill
    Twitter:
    October 18, 2016 at 12:36 pm #

    Hi Elise,

    Indeed there ARE two sides of the coin here. The influencer getting his/her word out to more people and vice versa.

    Indeed, magic is not in the numbers, but in the quality of people we engage with.

    -Donna
    Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  8. Ryan Biddulph
    Twitter:
    October 18, 2016 at 9:31 pm #

    Hi Donna,

    Awesome stuff! I will always trust influencer advice from a Superhero 😉 Really though, you and Rebekah make spot on points.

    Do not obsess over metrics! I just received an email from a higher up in Microsoft. She asked me to a meet and greet with a best selling author in NYC today. Kelli and I just spent the full day enjoying GORGEOUS weather in NJ today so I didn’t read the email in time and missed the event…but when I checked this person’s Twitter account she had a few thousand followers. But she’s one of their influencer seekers/searchers and a few minutes on her Twitter feed shows she’s connected with world renowned brands in media and the like.

    Feel influencers out by their energy. That’s the *it* factor you and Rebekah have in ample supply.

    Thanks for sharing!

    Ryan
    Ryan Biddulph recently posted..How to Become a Blogging Superhero (Even if You Feel Like a Mere Mortal)My Profile

    • Donna Merrill
      Twitter:
      October 20, 2016 at 9:01 am #

      Hi Ryan,

      The weather is too good where you are and enjoy! So you missed something…I think it was pretty rude to tell you so soon. Seems like they wee trying to get as many Influencers like you to shout out the word. Too bad they didn’t give you more notice.

      Oh well…you had a good day and that’s all that matters. You followed your own path and that’s where it’s at.

      Glad you enjoyed me and Rebekah chatting.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  9. Lea Bullen
    Twitter:
    October 18, 2016 at 9:53 pm #

    As usual great tips Donna! I think it’s becoming more commonplace for bloggers to try to connect with influencers to grow but I’m sure they’re strategy isn’t right. They think you can just pay them a compliment in an email and a relationship is instantly born. But it doesn’t work that way.

    I like your ideas of connecting with them. You definitely want them to get to know you, at least become familiar with your name before expecting something from them.

    ~Lea
    Lea Bullen recently posted..Forget Dieting! 4 Healthy Changes for a Huge ImpactMy Profile

    • Donna Merrill
      Twitter:
      October 21, 2016 at 10:09 am #

      Hi Lea,

      It sure is becoming so popular for people to connect with mid stream influencers. The guru status is dying out and they are coming to the mid streamers. Ahhh…love how the trends change all the time.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  10. Umesh Singh
    Twitter:
    October 18, 2016 at 11:58 pm #

    Hi Donna,

    Great read! Influencer marketing is so powerful if using it right. Content shared by an influencer get 3X more shares and likes.

    But the problem is to find those influencers who take interest in your content and share it with their followers.

    You have pointed out some cool tricks that everyone should try.

    Thanks for sharing this informative post.

    – Umesh Singh
    Umesh Singh recently posted..How To Do Creative Blogging That Hook New ReadersMy Profile

    • Donna Merrill
      Twitter:
      October 21, 2016 at 10:13 am #

      Hi Umesh,

      I wouldn’t pass on anything I didn’t do myself lol. But evenif you use an influencer’s name that is appropriate to the content of your blog post, it wouldn’t hurt lol.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  11. Mark
    Twitter:
    October 20, 2016 at 6:18 am #

    Thanks for sharing another awesome post Donna!

    And as usual, it ‘s full of realistic, real world, proven advice!

    And thanks for getting one social media’s true Superstar’s,
    Rebekah Radice, to share some of her proven strategies.

    Although newbies often (either) don’t want to hear or flat out ignore,
    your type of real world advice!

    Thank you for point out, things definitely take time and you’ve got to
    be incredibly consistent in your efforts especially in the beginning!

    And as Lisa P pointed out, Influencers and followers in general, will
    come and go from time time.

    And that will periodically have to be taken into account.
    The tool (resource) you shared,really does the heavy lifting!

    Thanks for sharing it!
    Mark recently posted..Email Marketing: Why It Is The Real Workhorse Of Your Online Presence!My Profile

    • Donna Merrill
      Twitter:
      October 21, 2016 at 10:19 am #

      Hi Mark,

      Glad you liked the interview with Rebekah. She has been around so long and has so much knowledge, a true influencer! But more than that..a leader in her field.

      Indeed, consistency is key weather new or seasoned…we need to have that going for us or else we will get lost in the shuffle. lol

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  12. ikechi
    Twitter:
    October 20, 2016 at 8:26 am #

    Hi Donna

    This is why I always knock on the door of your blog. Great tips you have shared and I love the step by step instruction on creating a successful influencer Marketing campaign . Thanks for sharing. Take Care
    ikechi recently posted..4 Crazy Things You don’t Know When You Waste Your LifeMy Profile

  13. Soumya Roy
    Twitter:
    October 20, 2016 at 10:01 am #

    Most probably this is one of the most discussed topics of 2016 in digital marketing spec. I am not a blogger, neither I am an influencer :), I am an education startup founder and I am into digital marketing industry since more than last 9 years. In last one year I have seen many bloggers, product marketers using this to promote their products or building links but sorry to say that Influencer marketing by nature is relationship building and if you don’t have anything worthy of offering then most probably this is not going to work. Be relevant, be consistent.
    Soumya Roy recently posted..Online SEO Training in India | learn seo online in India on SkypeMy Profile

  14. Mandy Allen
    Twitter:
    October 20, 2016 at 12:48 pm #

    Fabulous advice, the only bit I have some trepidation about is Twitter. Much as I can see how it could work I really dislike Twitter a lot! I simply don’t ‘get’ it. I’ve never really considered whether someone I get to be friends with is an ‘influencer’ or not. I guess I imagine they are all so much more advanced than me so therefore they should be…

    Enjoy the journey!
    Mandy Allen recently posted..What Should I Blog About?My Profile

    • Donna Merrill
      Twitter:
      October 21, 2016 at 10:30 am #

      Hi Mandy,

      I can feel you….I had a love/hate with Twitter for so many years. But with this new program, it is more friendly.

      As for influencers…there are so many and they are amazing people. We cannot imagine that if one person is more advanced than ourselves, that they don’t want to be “bothered” with us. Once you ask, more than likely, they are so willing to help. Most remember how they came up in the ranks and are willing to lend a hand.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  15. Arpit Roy
    Twitter:
    October 20, 2016 at 2:17 pm #

    Hey Donna,

    It is really important to know and connect with the influencers in your niche. Mostly because when you are marketing their content, you also need to consider if it will go down well with your audience.

    Most importantly, you should share and promote influencers you truly believe in. This is a great way to open up new channels for collaboration.

    Thanks for sharing and you have a great week ahead, Donna.

    ~Arpit Roy
    Arpit Roy recently posted..How to Create a Blog for FreeMy Profile

  16. Marquita Herald
    Twitter:
    October 21, 2016 at 8:14 am #

    Wonderful interview Donna! I haven’t seen Rebekah for quite awhile and this information is extremely valuable. I’ve never heard of Post Planner, but as soon as I sign off here plan to jump over and take a closer look. I must confess of all the social media channels Twitter is my least favorite, but it’s really helpful to have another perspective. Thanks for the inspiration and advice!
    Marquita Herald recently posted..Still Struggling to Find Your Passion?My Profile

    • Donna Merrill
      Twitter:
      October 22, 2016 at 8:01 am #

      Hi Marquita,

      Glad you enjoyed our interview. Isn’t it great to connect with Rebekah again?

      Twitter was my least favorite social site until I found Post Planner. I can think of a quote, click Canva and put it all together in one tweet on the fly. Or I can schedule posts. Either way it comes from me and does’t say “Hey I’m from a third party” which I never liked.

      Check it out by all means.

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  17. Corinne Kerston
    Twitter:
    October 21, 2016 at 12:35 pm #

    Amazing post as always Donna! You have a marvelous way of breaking down the correct action steps to take to get noticed. These steps will be beneficial to both new and seasoned bloggers. I really enjoyed your interview with Rebekah too!
    Corinne Kerston recently posted..Why Blog Branding is Essential for Building a Visible BlogMy Profile

    • Donna Merrill
      Twitter:
      October 22, 2016 at 8:06 am #

      Hi Corinne,

      I am so delighted you enjoyed my interview with Rebekah.

      I love breaking down things to make it easy for readers to apply. Why get into the whole history of stuff when it can be so easy to explain? lol

      -Donna
      Donna Merrill recently posted..Workspace Design For BloggersMy Profile

  18. Leslie Denning
    Twitter:
    October 21, 2016 at 12:51 pm #

    Hi Donna. I enjoyed this article on influencer marketing. As a matter of fact, I just joined Post Planner and have gotten a couple of emails from Rebekah. I am trying to figure out how to make the best use of it. They have very good tutorials to help someone get started.

    Looking for the influencers is important. I’ve started trolling for influential preppers, which is interesting because preppers keep a low profile. But I also know how important it is to share others content on social media.

    Thanks for these ideas on influencer marketing.

  19. Usman Nasir
    Twitter:
    October 21, 2016 at 2:43 pm #

    Hi Donna !

    Well I might give this a try , but the reason I have not done it yet is fear of doing something wrong in the process.

    But I think the steps you mentioned to have a small impact are good like:

    Sharing content. ( Because who does not like that ? 🙂 )
    Daily visiting their blog.
    Participate in comments.

    I will surely give them a go and see what happens.

    Regards
    Usman Nasir recently posted..How to install missing PHP Extensions in cPanel/WHMMy Profile

    • Donna Merrill
      Twitter:
      October 22, 2016 at 6:46 pm #

      Hi Usman,

      Never fear if “something goes wrong.”

      It’s called “learning.”

      Just don’t repeat mistakes you make and you’re in the process of growth.

      Give it a try. Even more… make it work. I know you will 🙂

      -Donna
      Donna Merrill recently posted..Use Your Blogging Skills To Make Money OnlineMy Profile

  20. Sherman Smith October 21, 2016 at 7:09 pm #

    Hey Donna,

    One thing i point out that I totally agree with is to focus more on the “mid-level” or mini influencers. I found that usually they correlate with your blog more so than anything.

    Also I see that most of the big influencers really don’t take notice of you like the mid-level and mini ones.

    I also like your strategy of listing the 10 influencers to connect with. Staying connected is key. It may take a while to get noticed, but if you’re consistent, eventually they will notice you. From my own experience a few influencers actually shared a link to my blog.

    I have used Post Planner in the past in it’s beginning stages, but I started using bufferapp which works great for me. One feature I liked in post planner was that it not only shared on social media, but also in different social groups that you were a part of. Does it still have this feature?

    Thanks for sharing Donna! Have a great weekend!
    Sherman Smith recently posted..How Can Solopreneurs Promote Their New Blog Posts?My Profile

    • Donna Merrill
      Twitter:
      October 22, 2016 at 7:57 pm #

      Hi Sherman,

      Good thoughts on mid-level influencer marketing. I agree… that’s really where the action is, much more than with the Big Buys on top of the hill.

      I think you’d see a lot of changes with Post Planner… like the ability to Recycle your posts automatically and as you design. Also, you can have your own branded “Share Bar” superimposed on posts you share, to further impress people with your personal brand, and give them strategic calls to action.

      Not sure about the social groups sharing function, but I know even more changes are coming, like adding LinkeIn and Google+ and I think Pinterest to your automation streams.

      You just might want to give it a peek again.

      -Donna
      Donna Merrill recently posted..How To Start And Run A Blog By YourselfMy Profile

  21. Dana
    Twitter:
    October 22, 2016 at 11:54 am #

    Hi Donna,

    As usual, great info.

    It can feel a bit intimidating to try to connect with people who are considered influencers. I think the worst way to approach them (or anyone) is to try to sell them on you or anything else. We’re all people and we want to establish connections.

    You’re an excellent example of someone who keeps it real, but who is perfectly capable of reaching those who have a large following. It’s because you’re authentic.

    As far as recycling the Tweets, never knew about that, but it makes sense. I’ll delve into that further.
    Dana recently posted..Losing Weight (the healthy way)My Profile

  22. Donna Merrill
    Twitter:
    October 22, 2016 at 8:10 pm #

    HI Dana,

    It’s not so intimidating to reach out big influencers if you just remember that they’re only people like you and me and your next door neighbor.

    In my offline consulting business, I speak with movie stars and famous personalities all the time. I think nothing of it.

    I always remember one woman who used to call me to discuss things going on with “her job.” The way she talked about it, I thought she was a low wage attendant or some such thing. Then I learned that “her job” was the director of psychiatry for a major, world renowned institution.

    It’s all the perception.

    Help people out and they’re there for you.

    No matter who they are.

    If they don’t reciprocate after a while, move on to someone else.

    -Donna
    Donna Merrill recently posted..3 Ways To Build A Massive Blog Following | Lessons From Jon MorrowMy Profile

  23. Hafiz Akinde
    Twitter:
    October 24, 2016 at 3:03 am #

    Hi Donna,

    A friend recently referred me to your blog and after reading this, I must commend you for the great job.

    Building a relationship with a great influencer is like riding on the back of a giant. One recommendation and you’re suddenly big. But then, it takes a great deal of work, some of which you’ve mentioned here.

    But the caveat is to create a first good impression by getting your details correctly. If you’re using one of their links in any of your article, do ensure it’s the correct one. It once scuttled my chances with one influencer.

    Thanks

  24. Rob McDonald
    Twitter:
    October 27, 2016 at 10:55 am #

    Hi Donna,

    Such a great post on using inffuencer marketing. I also enjoyed your interview with Rebeckah.

    It can be so hard to get the attention of a an influencer in your niche. This is why it is so important to build up relationships with other bloggers. So many times I see people comment on other blogs and leave just a few words to try to get noticed. Most of the time this does not work and people can see this for what it really is.

    If you are your real self, and speak in your own voice, I believe people can see the goodness in this and welcome your thoughts and respond to you in kind. I know I have tried to be this way. I like to let the person know that I really read their article, and took something away from it that I can either use myself, or share with others that need help.

    I had not heard of Post Planner before, but after reading your article and listening to your interview with Rebekah, I am definitely going to give it a try. Marketing can be such a time consuming but necessary job and any help with this is much appreciated!

    Thanks again Donna for this informative and helpful article and I hope you have a great week.

    –Rob
    Rob McDonald recently posted..Which is Better for You, Shared Hosting or VPS?My Profile

    • Donna Merrill
      Twitter:
      October 27, 2016 at 2:34 pm #

      Hi Rob,

      You mention comments and that is one thing I truly believe in. If you leave a good comment on someone’s blog, you are going to get noticed. When done correctly and honestly, any person is going to be interested….from the newbie to the influencer. This is why I’m always stressing to leave a good comment.

      Post Planner is awesome. It saves me so much time and energy. Plus it is easy to do and that’s what I like the best…saving time on learning curves. There are so many to do every day lol.

      -Donna
      Donna Merrill recently posted..36 Loyal Readers of Donna Merrill TribeMy Profile

  25. Edward Thorpe
    Twitter:
    October 30, 2016 at 11:37 am #

    Hi Donna,

    Geeze you’re just too cool! Great ideas for hijacking other businesses clients and prospects.

    And the steps for succeeding with this strategy are doable for even a novice, nice.

    Edward
    Edward Thorpe recently posted..Safe Travel Tips For SeniorsMy Profile

  26. Mary Sloane
    Twitter:
    October 30, 2016 at 1:23 pm #

    Wow Donna another rocking post

    You clearly know your subject, express it fully and act with brilliance.

    If I ever decide I want to be a blogger I’m coming to your for inspiration and guidance.

    Influencers in every walk of life are teh folks that are really making a difference! Good for you

    To Great Success

    Mary
    Mary Sloane recently posted..4 Pillars of Online Business SuccessMy Profile

  27. Dean November 10, 2016 at 6:37 pm #

    Hi Donna,

    I am not on many social media places at the moment, I wanted to focus on the Blog first, thanks for your tips and I agree with what you say.
    Keep up the good work
    regards
    Dean
    Dean recently posted..Tim Ferriss and The 4 Hour WorkweekMy Profile

  28. Sathish Arumugam November 16, 2016 at 8:24 am #

    Your step by step methodology of explanation was excellent to see, and I clearly understand the concept of your article. Mostly I would like to share the idea which I like the most, but I wont think from the customer perspective. Maintaining a healthy relationship is a big marketing strategy. But finding the influencer who interested in sharing our content is little complicated. But for at this moment, I will work on this and manage a good relationship. Thanks for the informative post.
    Sathish Arumugam recently posted..7 Foolproof Ways To Build An Authority Blog In 2016 And BeyondMy Profile

    • Donna Merrill
      Twitter:
      November 22, 2016 at 2:05 pm #

      Hi Sathish,

      Relationships are everything in marketing. I like making relationships from the new person that starts a blog to the influencer.

      -Donna

  29. Warren Whitlock
    Twitter:
    November 24, 2016 at 3:11 am #

    When people ask me how I got to be a top influencer in social media, I tell them it’s simple. I just helped the people who were influential. I’m influential because I know influential people.

    Today I look at the Top 10 Social Media Power Influencers list and think “there are 9 famous people and me”

    Instead of approaching someone to add them to your network, or retweet your message, try seeing what they are doing (it’s right there on their feed) and doing what you can to help them. Answer their questions, sign up for their newsletter, tell people about their charity work and congratulate them when they have an achievement.

    Some of used to are called “phony” and doing it without sincerity still is. However, with the open book dealing on social media today, you can really get to know someone and be seen as a resource before you ever ask for something. In fact, you may never have to ask.

    Today. A typical meeting with an influencer includes them saying “and what can I do for you”

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