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Do you need Google to get people to your blog

Do you need Google to get people to your blogDo you need Google to get people to your blog?

Let’s face it.

Most bloggers put a great deal of effort into trying to get Google to rank their blog posts high in the search results.

Why?

Because they figure that’s the way to get their blog noticed.

And it’s free.

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So here’s the way that works.

Get Google to rank your blog post high in it’s search results.

Then, when people search for your topic, they will find your article.

It’s great in theory.

And you will get lots and lots of free traffic if you get ranked on the first page of the search results.

But…

What are the odds?

What are your chances to
get people to your blog via Google search?

Okay.

Let’s do a little, off the cuff, case study.

This is just to see what the odds are that you can actually get people to your blog via Google search.

Let’s say you wrote a great blog post called “The best fly fishing techniques that I use every day.”

Do your SEO

So here’s the basics of what you’re supposed to do, to get this article ranked high in the search results.

First, come up with a good title.

Then, pick your main keyword or keyword phrase based on whatever keyword research you do.

In this case, let’s say that your keyword phrase choice is “best fly fishing techniques.”

Now you use that keyword phrase in your title, and in the body of your blog post.

Use it in the first and last sentences, or paragraphs, of your article.

Come up with some good images, and attach that keyword phrase to your images as “alt text.”

Put the keyword phrase in your meta description that people will see in Google’s search results.

Publish your article and hope that Google ranks it high for that keyword phrase.

That’s the basics.

You can get far more into the details, and a good SEO expert will show you many nuances to this process.

But, again, those are the very basics that bloggers will usually do in hopes of getting free Google search traffic.

Monitor how effectively Google gets people to your blog

Now you look in the search results to see if your article got traction within the Google search results.

You want to monitor this for your keyword phrase “best fly fishing techniques.”

So I did a case study review today, of how articles actually fare for this keyword phrase at this moment.

In the next section, I will show you what I found.

And this is what you want to understand as you embark on the arduous task of trying to get your blog posts ranked high on Google search.

The anatomy of Google search results

Now, the precise “anatomy of Google search results” changes all the time.

You and I have no control over this.

It’s all up to Google.

But right now, this is what the structure looks like.

Featured snippets

The first thing you see in the search results for “best fly fishing techniques” is the featured snippets section.

Google search for fly fishing

So, here, Google is displaying a snippet, or section, of a blog post they have selected.

This is to give the searcher a good snapshot of just what the “best fly fishing techniques” are.

The snippet in this case study is from a Field and Stream blog post, and that article is linked to.

So this is really the very first search result.

There are things you can do to help you rank in Google’s featured snippets.

But notice, the article Google selected is from a major, big-time source: Field and Stream.

It’s not from “Bob’s Fishing Blog” or any such thing.

So if you’re just a solo blogger, what are the odds that your article is going to be used in this section?

Not great, I would argue.

See, too, that this article is from 2006.

So once Google has chosen what it considers to be a reliable, high authority article, it may stay there for many years.

Do you think your article can crack that Google code?

And notice, too, that if the searcher wants to know more details about fly fishing techniques, Google gives them a link to see “More items.”

Well, if you click on this, it goes to the very same Field and Steam blog post.

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The point is this.

If somebody is searching for this topic, they are immediately taken by the hand and led to this one article.

And research has shown that the most valuable place to get displayed on Google’s first search page is at the top, and at the bottom.

So, to be at the top, and have the very best chance to get people to your blog, you’d have quite a task on your hands.

Videos

The next thing searchers find is a section called “Videos.”

Google search for fly fishing

These are related videos for the search term.

I want you to notice three things, here.

First, each of the videos shown are from YouTube.

That’s a tip-off.

You can definitely improve your blog post rankings with YouTube videos.

That’s because Google owns YouTube and wants to send searchers to that platform.

Second, you see a link to “View all.”

So, you see, Google is giving you a bunch of videos to turn to before continuing it’s regular blog post search results.

And if that’s not enough, they link to a whole bunch more related videos, almost exclusively from YouTube.

So if you want to get people to your blog, you still don’t have a spot on Google’s first search page.

Unless you have a high-ranking YouTube video embedded on your blog, of course.

People also ask

The next section you encounter as you scroll down the page is “People also ask.”

Google search for fly fishing

Here, you get questions related to the primary search “best fly fishing techniques.”

Right below the “People also ask” section, the organic results are resumed.

The “5 Fly Fishing Techniques…” and “Seven Top Fly Fishing Tips…” are organic search articles.

But first, people see the “People also ask” section.

And understand this.

Answering questions is the newest way to dominate Google search.

This is more compelling than the organic search articles because they are posted in a Q&A format.

People like Q&A because they are direct, to the point, and seem more interactive.

If you click the down arrow to the right of each question, you get a brief snippet to answer the question.

But you also get a link to the full article, which, of course, takes you away from the search page.

And, in addition, each time you  click the down arrow, you get more and more questions that “People also ask” about your topic.

Every single one of them leads searchers to another article.

So, a researcher is pretty consumed with information and article links to your keywords long before they even get to the organic results.

And those organic results look pretty bland and vanilla in comparison to the ones that Google features with videos, images and Q&A formatting.

That’s a pretty tough way to get people to your blog, in my opinion.

Images

Your eye is quickly taken to the “Images” section immediately after seeing a couple of organic results.

Google search for fly fishing

This is obviously way more eye catching than the simple organic results text links.

After all, they’re images, right?

Much more fun and interesting to look at images, and guess what.

Each image links to yet another article.

Not only that, but if you click on the “View all” link, you’ll be taken to a full page of nothing but images related to your topic.

It’s an easy place to get lost, isn’t it?

Of course, the real trick to get people to your blog is to learn how to rank first on Google images.

So now, your SEO efforts have disappeared down another rabbit hole.

Organic search results

You see 3 more organic search results after scrolling past the Images section.

Google search for fly fishing

This is where you’ll try to land a spot with your SEO efforts, in order to get people to your blog.

“People also search for”

Next, there is the “People also search for” section.

Google search for fly fishing

In this case, you see links to a lot of books on your topic.

This section features images, again, not just plain text as in the case of organic links to your blog posts.

So, again, they are much more likely to catch your eye.

In addition, there is a “See more” link to get even more book links related to your keywords.

And, in addition to books, there are other sub-topics that people search for.

Even the subtopics have eye-catching thumbnail images, as well as click down arrows that reveal more information.

Related searches

Finally, you are shown a list of clickable topics related to the primary search term.

Google search for fly fishing

You see this when you scroll to the very bottom of the search results of page one for this keyword phrase,

What is most significant about this is the positioning on the page.

The top of the page and the bottom are the best positions to get found, as I’ve pointed out.

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That’s because people searching your topic will probably look at the first part of the page before scrolling down.

But almost as good a position is the bottom because people may look at the top of the fold, first.

If they don’t immediately see what they want, though, they are more likely to quickly scroll all the way to the bottom rather than navigate everything in between.

And as you see, what they will find there is more links to take them away from your keyword phrase, and onto alternatives.

Obviously, that will not help get people to your blog.

Do you need Google to get people to your blog?

A while back, the first page of Google featured a clear list of 10 organic search results.

Then, paid results started taking up a few of the top positions.

There was some hope for getting some clicks to your articles with that format.

But only if you did a really great job with SEO.

For the search term I just used in this case study, Google returned over 21 million results.

That’s right… 21 million!

Your blog post would have to be considered awfully good to beat those odds.

And your blog would have to be pretty well established, and considered a high authority site.

Otherwise… well, all your hard SEO work won’t get you far.

Now there are options to getting people to your blog.

I’ll develop some of those ideas in upcoming articles.

Top Tier Coaching

Meanwhile, I’d love to have your comments below.

Tell me…

Do you think you need Google to get people to your blog?

Donna

PS: Kindly share this article on your favorite social sites. Thanks much 🙂

Donna Merrill
Donna is a well known blogger and creator of "Blogging Magic" - an intensive guide to blogging. "Blogging Magic" is for beginners who are trying to figure out how to bring their blogs to life with tons of visits, comments and social media interaction. It's even for advanced bloggers looking to reach new levels of authority and engagement with their audience.

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15 Responses to Do you need Google to get people to your blog

  1. Emenike Emmanuel
    Twitter:
    October 15, 2020 at 1:10 pm #

    Nice one, Donna.

    Targeting the featured snippets, people also ask and related searches are quite important when it comes to ranking on search engines.

    Ranking on search engines and getting those free traffic should be the priority of every blogger.

    Thanks a lot for sharing.

    – Emenike

    Emenike Emmanuel recently posted.. What Are the Distinct Elements of E-commerce Website Development?

  2. Aayush October 9, 2020 at 7:31 am #

    I think when you’re just starting out. You cannot rely on google completely, and the SEO process can take time. There are several platforms through which you can drive traffic to your blog. I personally use Pinterest for my new site.

    Great Article Donna, Thanks for sharing it

  3. Ash October 5, 2020 at 8:29 am #

    Hey Donna,

    How have you been doing? This post just went live at a time when I was trying to figure out how to get those featured snippets to work (looks like they only work with listicles?).

    Videos? Check.
    Images with Alt text? Check.

    But I know just how hard it really is to get organic search sorted.

    Ash

    Ash recently posted.. Why Use WordPress For Marketing?

  4. Moss Clement
    Twitter:
    September 28, 2020 at 8:39 am #

    Hi Donna,

    Your content is outstanding, and it is an eye-opener for those who rely on Google search traffic.

    Don’t get me wrong, because writing for SEO pays off if one can deliver beyond the basics.

    However, I agree with you that creating content that answers users’ queries is fantastic since it is more interactive and directly addresses searchers’ issues.

    That is why FAQ pages are taking center stage as a viable content tool for driving organic traffic.

    Whenever a user searches Google, he will always see the “People also ask” section. It gives more reason for creating content around such topics.

    Thank you for sharing, Donna!

    Moss Clement recently posted..How to Write a Feature Article That Generates Mind-Blowing Traffic

    • Donna Merrill
      Twitter:
      September 30, 2020 at 11:40 am #

      Hi Moss

      Yes, those Q&A (People also ask) features are really the centerpiece of Google search now.

      The trick is to learn how to get your blog post on that part of the search page.

      Again, it becomes a tough struggle against the big authority blogs.

      And remember, too, that same Q&A format can be carried over to alternative platforms, like, for instance… Facebook groups.

      People always ask me “what do I say when I’m in those groups?”

      Well, do a Google search on your topic and find good questions from the Q&A… and you’ve even got answers there to share with the group.

      Just one idea of how to get people to your blog without engaging in the Google-search food fight 🙂

      -Donna
      Donna Merrill recently posted..How to do explainer videosMy Profile

  5. Marquita Herald
    Twitter:
    September 25, 2020 at 2:22 pm #

    Lots of great information Donna! I went through an evolution of sorts as far as SEO and organic traffic. I started out by ignoring it completely, then I went the opposite direction and tried to follow ALL the advice and as a result, my writing suffered. Eventually, I set basic guidelines for myself, made the goal to be consistent, and went back to focusing on my readers and writing. When my posts pop up on page 1, or my images appear at the top of a keyword search, I’m pleased as punch, but I don’t hold my breath waiting for it.
    Marquita Herald recently posted..The Grief No One Wants to Talk AboutMy Profile

    • Donna Merrill
      Twitter:
      September 27, 2020 at 10:04 am #

      Hi Marquita

      That sounds like a pretty good strategy.

      Certainly if you start writing for Google you’ll find yourself not writing for your audience.

      At least, not in the same way.

      It just cramps your style and forces you to do things in an unnatural manner – IMHO.

      I guess if you get really good at it then you adapt.

      But I still think the best thing to do is to write for your audience.

      And if it gets ranked. Great.

      If it doesn’t, then develop other ways to share that content with your crowd.

      -Donna
      Donna Merrill recently posted..How to effectively grab attention to your blogMy Profile

  6. Erika Mohssen-Beyk
    Twitter:
    September 25, 2020 at 12:01 am #

    Hi Donna,
    you are right I think you do not need google to get people on your blog. Do you? For me, if I hear about all these efforts to rank, It feels as if they miss a boss and created a new one for themselves. 🙂 I think I know what you are coming up with 🙂 Looking forward to seeing your next post.

    Thank you
    Erika

    Erika Mohssen-Beyk recently posted.. How To Focus On Productivity Instead Of Being Busy

    • Donna Merrill
      Twitter:
      September 27, 2020 at 9:30 am #

      Hi Erika

      It is kind of like having a new boss isn’t it?

      Google tells you what to do and when and how you have to do it.

      Then they change their rules, and you’ve got to change everything you’ve been doing.

      But if you can keep up with it and master it… yes, it’s a lot of great free traffic and it will certainly get people to your blog.

      Meanwhile, just understand that there are alternatives.

      -Donna
      Donna Merrill recently posted..How to crush your goalsMy Profile

  7. Ryan K Biddulph
    Twitter:
    September 24, 2020 at 8:11 pm #

    Donna great points buddy. I never gave energy to Google traffic because SEO optimizing never felt fun to me. I also realized the level of expertise required to rank well consistently demands a full commitment to SEO master for thousands of hour. Plus, paid search seems to be taking over page 1 in many cases. I figured it was easier to make oodles of friends, to share helpful content and to influence folks to find my blog through my blogging buddy network.

    Ryan

    Ryan Biddulph recently posted.. Keep Opening Up

    • Donna Merrill
      Twitter:
      September 27, 2020 at 9:22 am #

      Hi Ryan

      Agree with you on all this.

      Me too… better making friends with people than with Google.

      SEO just feels like a lot of hard work with so little return.

      And it certainly is not fun… at least not for me.

      Now I know a lot of readers of this blog swear by SEO and I’m not going to say that it’s a bad idea.

      It’s just not for everybody… like you and me 🙂

      -Donna
      Donna Merrill recently posted..Simple sales funnels for bloggersMy Profile

  8. Lisa Sicard
    Twitter:
    September 24, 2020 at 5:45 pm #

    Hi Donna, I love this post! You showed us other ways to get noticed in Google, like using YouTube videos or answering questions. I hired an SEO person 2 years ago and it has helped me rank with Twitter Suspension, I’d like to rank with more things in the coming year. It does take time and effort. I think YouTube is the way to go and something I’ve worked on this year more than ever before.

    I look forward to your next articles on these Donna! Thanks for all the tips and examples to go with them.
    Lisa Sicard recently posted..How to Choose a Niche for Your Online Business That Will Inspire OthersMy Profile

    • Donna Merrill
      Twitter:
      September 27, 2020 at 9:19 am #

      Hi Lisa

      YouTube is a great way to try to get better ranking with Google.

      Of course it’s not really absolutely necessary to rank high on Google in order to get people to your blog.

      But SEO is certainly a valid way to get ranked on Google, and video is a major component of that ranking these days.

      I think you should keep on that track since you’ve already got it started and make the most of it.

      Good luck 🙂

      -Donna
      Donna Merrill recently posted..How to make money giving away a free offerMy Profile

  9. Mitch Mitchell
    Twitter:
    September 24, 2020 at 3:42 pm #

    Google can be a hard thing to crack. You can set up your content so that if someone puts in your exact words you might still be overlooked. If they put it in quotation marks, then you have a shot at it. I did a brief search for a video I created back in 2012. It comes in around #65 on Google, which is insulting, but it comes in at #1 on YouTube… which is owned by Google. What’s almost worse is that almost none of the articles on my blog come up in search on Google unless they’re in quotation marks, yet my main keyword phrase has always come up in the top five for the last 16 years… go figure!

    So… we need it, but we can’t rely on it.
    Mitch Mitchell recently posted..How Not To Reach Out To Someone On LinkedInMy Profile

    • Donna Merrill
      Twitter:
      September 26, 2020 at 10:37 am #

      Hi Mitch

      I agree we can’t rely on Google, but not so sure that we really “need it.”

      Yes, it’s great if we’re part of the “in-crowd.”

      If not, though, we should focus more on things other than Google and it’s golden search engine.

      That’s my humble opinion, anyway.

      I think your experience lends support 🙂

      -Donna
      Donna Merrill recently posted..7 Ways to Sell Affiliate Products on your blogMy Profile

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